Importance and location skills of opening a store

The location of a store doesn't have to be in a particularly prosperous area or a densely populated area. You should choose it according to your industry, consider your own industry, and then consider the needs of customers, so that you can get twice the result with half the effort.

first, the importance of opening a shop location

nowadays,? Good wine is not afraid of the deep alley? Our concept is out of date. If the store address is not selected, no matter how good the product is, it may not have a good income. The first thing to ensure is that people around you know your existence, and then launch high-quality products, so as to usher in a larger consumer market. Some experts pointed out: finding an ideal storefront, opening a shop and starting a business is half the battle. It's no exaggeration to say that opening a store is different from setting up a factory or a company. The retail-oriented business model determines the choice of the store, which often directly determines the success or failure of the store. It can be said that any shop owner expects to find an ideal "prime location". As Li Ka-shing, a Chinese businessman, said, the first place to open a shop is the location, the second is the location, and the third is the location.

second, the skills of opening a shop location

needless to say, the importance of opening a shop location, we must go to the streets in person, see more and ask more questions, and then we will find a good shop location suitable for you to open a shop. It is hard to do market research, but it is hard to do business, especially when you first enter this industry. However, site selection is such a top priority. If you don't even want to do a field trip to find a store, then your future business will definitely be bad.

market research can not only find out the specific location of the store, but also investigate issues such as the surrounding environment, the amount of passenger flow, and whether the store has development potential. The failure caused by blind choice of store location is both regrettable and unforgivable. Investigating more is the best way to choose a store location, but just looking at it is not enough. Remember to take your mouth with you and ask about the operation of nearby stores or other things unrelated to the operation, and sometimes you will get unexpected gains.

although we say that there is no absolute good store location and no absolute bad store location, in practice, there are many experiences that can be used for reference by our customers when choosing a store location. Passengers get on and off at stations with the largest number of passengers, or near several major stations. You can also set up a shop on the street within 21 minutes' walk of customers. When choosing a specific store site, it is not advisable to copy dogma. Even in the prosperous area, there will be dead ends, so we must pay attention to personal investigation when choosing.

On the surface, some places are crowded with people, but they are not places for gathering guests. This is an important reason why opening a new store in downtown will soon fail, but opening a store in an alley will be prosperous. The industry you run is in tune with the store you choose, and the store is a good store. In short, as long as it can make your store prosperous, no matter whether the store is located in the business center or in a remote alley, it is a good store. Therefore, when you open a shop, you should consider whether the industry you are operating meets the needs of people in the relevant areas.

The corner position is ideal. They are at the intersection of two streets, which can produce a corner effect. The advantage of the corner position is that it can increase the display area of the window. People from two streets gather here, and there are more passers-by. More than two entrances can be used to ease the crowd. Because the store faces two streets, which side to choose as the main entrance of your store becomes a very important issue. The general practice is to choose the street with large traffic flow as the main entrance of the store, that is, the storefront, while the street with small traffic flow is used as the side door. ;