The recession of the real economy has discouraged many enterprises from advertising! Especially this year, many enterprises are facing bankruptcy, bankruptcy, reorganization and so on, in fact, because of sales problems! All of a sudden, we found that sales were not good, right? In fact, this is not only related to the economic environment, but also related to our sales methods. In today's era, online marketing is undoubtedly the most effective means of sales. If you don't do online marketing, the problem will be big!
In fact, I think everyone knows something about online marketing, and they all know that they should do it, but when they really do it, most people will only know how to build a website, do a good job in SEO, bid promotion or send a message to 58 cities and markets, or share some information about our products on WeChat and QQ, but this is doing online marketing. This is definitely not doing online marketing! This is at most the most basic means of network promotion. So, what should we do when implementing online marketing? How should we start? Today I will share with you how to do a good job in online marketing.
A, marketing planning:
Research enterprises;
Research users;
Research opponents;
The above three steps are the most important steps for any network marketing practitioner when receiving a marketing project. We need to find the selling point of our own enterprise or product by studying the above three steps! What is the selling point? Many people can easily understand selling points as advantages. No, the selling point is what makes us different. Simply put, what people don't have is called a selling point, and then the corresponding network marketing plan is formulated according to the selling point.
The marketing plan must be written in detail, and the network marketing plan must be well written! For example, do some activity marketing: free marketing, prize sales and so on. Plan marketing activities, budget and emergency plan. For example, planning a series of soft news articles to be published on the websites of relevant news media.
Second, self-media platform construction:
Official website Construction and Optimization Ranking:
WeChat platforms such as WeChat official account, WeChat group, QQ group and circle of friends have been completed;
Traditional registration from media platforms, such as forums, blog Weibo, SNS websites, video websites, e-book platforms, classified information networks, etc.
SEM: Marketing by major search engines, registering multiple user names and logging in different accounts with different browsers;
New media platforms: such as today's headlines, a little information, Sohu WeChat official account, Baijia number, etc. And small video platforms such as Tik Tok and A Auto Quick Less;
The establishment of e-commerce platform: the establishment of e-commerce platforms such as Taobao and Alibaba;
Third, soft text, marketing video:
Prepare corresponding soft articles according to your own marketing plan, and it is best to make a series of soft articles to deepen the impression of users step by step;
Prepare a large number of marketing videos, including corporate image and product information. Can be made into a video. Of course, these videos will have their own company name, product name or advertising language.
Fourth, the implementation of network promotion and data monitoring:
1, according to our planning scheme, release the prepared soft text or video through our registered network platform!
2. Monitor the feedback data after information release, determine the most cost-effective platform, and then choose the most suitable marketing means according to our budget and manpower;
Li Cong, who recently inherited the Internet, is also doing network operation for a catering company. We need to collect a lot of feedback information every day, determine which platforms according to the amount of information, and analyze the effect of the website in time! I hope the above suggestions can help you!