At present, promoting rural revitalization and prosperity in an all-round way calls for us to further explore the ideological concepts, humanistic spirit and moral norms contained in excellent traditional farming culture, cultivate civilized rural customs, good family style and simple folk customs, improve farmers' mental outlook, raise the level of rural social civilization and glow with a new atmosphere of rural civilization. Enrich the people with literature, and enrich your pockets and brains. Comply with the consumption trend of returning to ecology and rural areas, protect the unique features of local culture, dig deep into the content and connotation of local culture, develop integrated industries of culture, agriculture and tourism, strengthen the grafting of culture and technology, enrich the forms of local cultural products, sell local products, spread local charm and local customs, and introduce people, information and capital flows. Vigorously develop local cultural tourism products, develop cultural experience, rural research, live performances, agricultural participation and other formats to realize the enjoyment of rural culture. At the same time, activate and upgrade traditional handicraft skills, focus on the elderly and women left behind in rural areas, vigorously cultivate skilled craftsmen in rural areas, strengthen creative design support, and transform local handicrafts into unique cultural products. Explore the artistic elements and skills in local culture, develop various art villages, develop local aesthetic education classrooms, and promote local art to enter the campus and the community. Relying on the positions such as farmer's bookstore to build the rural cultural market, connecting the government, collectives, enterprises, farmers and other subjects, opening up the production, circulation, marketing and other links, creating a characteristic rural king culture IP, giving regional agricultural products and traditional handicraft products cultural imprint and cultural charm, forming brand value, expanding the value space of rural products, and making the capital flow and knowledge flow complement each other. Educate people with culture and give full play to the governance function of local culture. Carry forward local culture, cultivate civilized rural style, excellent family style and simple folk customs, and enhance villagers' sense of responsibility, belonging and honor. Call on homesickness as a link to attract talents from outside the village-support and invest in rural construction and unite the joint efforts of rural development. It is necessary to write the modern value of local culture into village rules and regulations, carry forward local moral culture, village rules and regulations and rural morality with regional characteristics, and realize people's understanding and praise, and people's belief and observance. Entertain the people with literature, provide high-quality cultural services and promote the prosperity of spiritual life. Construction of rural cultural auditorium, cultural square, intangible cultural heritage training center, nostalgic exhibition hall and other theme functional spaces according to local conditions, forming a cultural place to retain homesickness and preserve memories. In rural planning and construction, local cultural elements are integrated not only in cultural identity, but also in functional layout and service supply, highlighting the spiritual core of harmony with the weather, kindness to parents, respect for the elderly and love for the young, and harmony in the neighborhood. Through singing, dancing, playing chess and artistic display of local culture (support, guide and encourage local cultural activities on a regular basis, so that local cultural and recreational activities can enter people's daily lives. Build various forms of "rural stage", tap traditional festivals and festival culture, promote traditional festivals to enter people's lives more deeply and enrich people's lives.