Summary of the work of the marketing department of the company in the first half of the year (1) As the head of the marketing department of the company, I have many shortcomings in my work and have not made good use of the assessment standards issued by the company. Always do things as you please, without reasonable planning and summary, and without correct working methods. I am numb at work, always eager to solve problems, unable to think calmly, and have no reasonable fundamental strategies and methods to solve problems.
Solution: Draw up your own workflow and start working according to this workflow every day (knowing everything and dealing with problems has a time limit), which means that you are forced to improve your work efficiency. After a period of running-in, I believe I will improve my working methods and work efficiency.
I. Operational situation
In the past 20xx years, we have made few achievements in the company's business, but many of them are due to the help and encouragement of our colleagues. There is a saying in our army's catch-up that we have entered a pragmatic company. Please speak with your achievements.
At work, I always remind myself that all problems can only be solved by myself, and when others only have reference opinions and encouragement, everything needs to be solved by themselves, and no one will help you complete it. In this way, our dependence will not be so strong, and all problems can only be solved by ourselves. No matter how hard and tired you are, only your performance can prove your ability, and everything else is just empty talk.
Second, teamwork.
In the first half of the year, I summarized that it is impossible for the company to have strong personal ability, and it is most important to have the team spirit of the company. No matter how strong an individual is, he can never compare with an excellent team. At present, team building will become the work plan for the second half of the year. I always teach my managers in the team that they must set an example and be strict with themselves. The store manager needs a solution to the problem, not us to help them solve it. As for how to train employees: as long as employees don't promise in principle, we basically give priority to guidance and teaching. Employees don't become talents until they are scolded. They also need words of praise and encouragement to give more confidence.
Third, there are problems.
1. Self-study ability is not enough, always need to spur;
2. The working potential has not been fully exerted, and the working methods need to be improved;
3. There are training and meeting minutes at ordinary times, but they are just a formality, and there is no final summary, adoption and implementation;
Fourth, the solution
1. Arrange your study time reasonably. There is nothing particularly important. You must not disturb your study plan.
2. Make a workflow for yourself, constantly improve working methods, learn how excellent people arrange their working hours effectively, and make good use of the five tubes.
3. Learn to summarize and analyze after training and meetings, analyze your current work problems, and summarize how to better implement and arrange your work. It will be easier to make full preparations and detailed plans before implementation.
The above is my work summary for the first half of 20xx. In the work summary, I analyzed various problems existing in the work, which was of great help to the work plan and objectives in the second half of the year. Next, I will conscientiously implement the work in the second half of the year and work hard for my own goals!
Summary of the work of the marketing department of the company in the first half of the year (II) I also gained a lot, tired but happy. For me, this half year's work is unforgettable and most impressive. The change of work place and environment, as well as the adaptation and adjustment of a series of work ideas and methods, pressure has brought me the horn of progress, and fatigue has also integrated into the joy of harvest. With the support of the company's leaders and the close cooperation of colleagues, we are loyal to our duties and conscientious, and have completed our own work and all the work assigned by the leaders. I will summarize my performance, thoughts and actions in the past six months as follows:
I. Work performance
When you go out to see customers every day, you should strengthen your image, improve your quality and be strict with yourself. Don't be lazy, forget your job, forget your job responsibilities and tasks just because of one person. We should be aware of our work and responsibilities. Be sure to treat customers sincerely. The biggest rule of office work is "nonstandard". Therefore, I must correctly understand my work and value, correctly handle the bitterness and joy, gains and losses in my work, adhere to professionalism, honesty and professionalism, and have a summary and reflection on my personality in the process of business tempering. It is efficient to finish the work on the same day, and the company may keep idle people, but I don't expect them to be me. So I must work hard, study hard and strive for an early breakthrough. After such a long time of study and exercise, I have made necessary progress in my work.
Second, the work attitude
Work attitude should be strict with self-discipline, and constantly strengthen the construction of their own style. Since I came to the company, I have been strict with myself, and I have always regarded plain, willing to pay and obscurity as my own criteria. Style is an image problem of the company. Can't let customers say that Guangyuan's style is problematic for personal reasons, and regard Guangyuan as their home, sharing weal and woe. At work, we should use our own actions to regulate all our words and deeds. Strive to strengthen their professional knowledge and do a good job in customer service. Adhere to the follow-up principle, follow up every customer with the results, and strive to improve the communication level. In the past six months, although I have encountered many difficulties, I can still learn a lot as long as I try my best to solve them and keep an optimistic attitude.
Iii. Organization of work
I have done a lot of work in the past six months. Although I haven't made any achievements, I will keep working hard and believe that my achievements will be better. Because the company attaches great importance to our xx market, it also specially sent the work of the automobile cooperation office, which made us feel a lot more confident in our work and business. So far, the bus has been running with me for four days, taking the route from Putian to Fuqing to Fuzhou, which I also planned all the way, basically not much. I went to about 19 homes, and the route and address may not be very familiar, so some customers did not visit in the plan, but the effect was very good and achieved the expected effect. Because three companies have collided with Zhang Jing's haircut, seven of them are my intended customers at present. I will continue to work hard to track and communicate and strive for results next month, which is also a subtle reward for myself and the company. At present, two companies have basically verbally promised to place orders around next month. I can't relax at this time. The more critical it is, the more decisive it is. So when you laugh before the goods arrive, maybe it's just the beginning.
Four. Next Work Plan and Prospect
In the next step, I will continue to follow up the current intended customers until I get the result. I will conquer targeted manufacturers, visit more and communicate more. Then contact new customers to find the person in charge according to the information, and slowly expand, strive for progress steadily and develop steadily when you can grasp the situation.
These are my personal experiences and ideas, and I will devote myself to the market work.
Summary of Marketing Department's Work in the First Half of the Year (III) 20xx is very important for the development of the whole company. Personally, this half year is full of challenges, opportunities and pressures. In the past six months, I have learned a lot and grown a lot. Not only has my business level reached a new level, but I have also made great progress in dealing with emergencies and handling methods. Now I will summarize my personal gains and experiences on 20xx, and ask the leaders to criticize and correct me.
First, do a good job in the preliminary investigation, so as to be prepared.
1, do a good job of research and fully understand the market situation.
Through years of working in the company, I realized that if I want to expand my business and set up a company in a place, I must have a comprehensive understanding of the local market. In this way, after I was transferred to Diaobingshan City by the company, I made great efforts to learn more about the local gas situation. Through investigation, I found that the current gas market in Northeast China is very chaotic and the competition is extremely fierce. Not only some established large gas companies, but also some group companies have recently transformed into the new energy industry team, and they are full of small bosses such as real estate, heating and civil engineering, which can be described as "satisfactory". The intensity of competition is unexpected, and it is not easy for our company to "share a piece of cake" in such a market environment.
2, analyze their own advantages, find the breakthrough point.
After knowing the whole northeast gas market in detail, I analyzed the advantages of our company. First of all, our company is a private enterprise. Although it is not as strong as large state-owned enterprises such as PetroChina and Sinopec, our decision-making mechanism is relatively perfect, and it does not take a long process to make decisions on things like large state-owned enterprises. Secondly, although our company's reputation is not as loud as that of large state-owned enterprises, it is also a regular gas enterprise and has a certain popularity outside, unlike the bosses of local real estate, civil engineering and heating companies, which is a good choice for some small and medium-sized cities; Third, our company has a wide range of business and flexible ways of project cooperation. For some large state-owned enterprises and local enterprises, our company can contract independently or separately, so that we can find many cooperation opportunities with those individuals and small bosses.
Second, carry out the work and conscientiously complete the task.
1. In my work, I have been adhering to the concept of "If you want to understand the market, you must go deep into the market". After I transferred to the front-line position in the market in 20xx, I completed the 18 field research project with the help of my leaders and colleagues, and wrote seven project reports and 15 project proposals, which not only made me understand,
2. Market development is inseparable from information, and timely and accurate access to valuable information is the fundamental guarantee for market development. Check the information online frequently, try not to miss any valuable information, keep abreast of the gas market dynamics, and provide certain basic information for the company's investment decision.
3. I participated in the acquisition of xx Co., Ltd. in 20xx, from the initial company market survey to various audits, and finally to the success of the acquisition. Although I have just come into contact with these jobs, it has also played a certain role in them. More importantly, this experience will have an important impact on my future work.
4. After in-depth understanding and investigation of the existing work, I sorted out the relevant system documents of xx Co., Ltd. and xx Co., Ltd., and enhanced my understanding of the specific operation rules and management methods of the parent station and the sub-station.
5. In the work, pay attention to give play to their own advantages and actively cooperate with the company leaders and relevant departments to complete the corresponding work. For example, when I participated in the xx project, I made full use of my previous expertise in working in the office, compiled the investment invitation contract and successfully signed it with the government department, which ensured the smooth progress of the company's project and completed the pre-registration of the xx project.
6. In the xx project, I learned from the past experience, "speak less and remember more, ask less and listen more", pay attention to collecting information beneficial to the company, prepare the project report in time and report it to shareholders; With the joint efforts of leaders and colleagues, after more than two months of investigation, consultation, feasibility study, due diligence and negotiation, the Sun Wu project was finally successfully signed.
Third, strengthen study and pay attention to improving personal quality.
Has been mainly engaged in management, administration, personnel work, 20xx began to contact market development, regional management. For the new position, this year I actively started from the foundation, understood the company's operating mode, understood the market development workflow, and explored a set of effective working modes. With the support of company leaders and the help of colleagues, I have made great progress.
I regard practical work as a learning opportunity to understand market development and improve personal quality, learn theoretical knowledge from practice, and then apply the theoretical knowledge I have learned to practice. Constantly improve the learning methods, stress the learning effect, and "learn at work, work at study".
Through one year's work practice, I can not only effectively engage in management work, but also carry out market-related business. At the same time, I am confident to do a good job in the management of regional companies. I am trying to develop myself into all kinds of talents and make myself a talent suitable for the company's future platform.
Fourth, work and harvest sharing.
Through the work, study, business practice and achievements in recent years, I have gained something in 20xx, mainly in six aspects.
(a) effective analysis of business information, sensitive to market business.
I am very sensitive to relevant business information after I first arrived at the front line. I always want to make achievements as soon as possible and live up to the expectations of company leaders. As soon as I heard the relevant gas information, I immediately made an investigation and always felt that these projects could make a big difference. However, it was not until I ran several times in a row that I realized that most of the information I heard from hearsay was not accurate enough, which not only undermined my confidence, wasted the company's resources, but also made me understand that business work was not easy. After working for a period of time, I learned how to filter the collected information reasonably. I first sorted out the information through the network, then communicated with my colleagues in the company, repeatedly screened the collected information, and finally summarized and reported the reasonable and credible information, which not only saved the company's resources, but also increased my experience in the information screening process, laying a solid foundation for future work.
(two) the information collection channels are flexible and extensive, and the information collection is accurate.
During the investigation, I focused on saving costs for the company. Before the field investigation, first understand the situation of the relevant departments, which department should you go to to understand the situation, and avoid the situation of "repeatedly running away, repeatedly running away". We should not only go to government departments to learn about the detailed regional planning and construction, but also communicate with more local taxi drivers in the process of taking a taxi to understand the market information and local views on the gas industry. At the same time, it is necessary to understand the situation with local residents and households, communicate with industrial and catering users, and understand the information to ensure the comprehensiveness and accuracy of the information.
(3) Learning with an open mind and being able to listen to different opinions.
At work, I always pay attention to the accumulation of work, listen more, think more, ask more questions when I don't understand things, express less opinions, learn more from leading colleagues, pay attention to which steps are the key and which links are the key in each successful project, and listen to other people's opinions more, so that I can avoid detours and avoid problems that happen to other comrades from happening to me again, and clear my mind for my future work.
(4) Pay attention to finding shortcomings and paying attention to details.
Because I am engaged in administrative and personnel work, I have a work habit of focusing on finding shortcomings and paying attention to details. In each project, my job is different. After each project is completed, I will think about the problems and work details that should be paid attention to in advance and analyze them in detail. After work, I will review and analyze the problems and details of the project to avoid similar mistakes in future work.
(five) familiar with the project process, able to work together in series.
After one year's work, I feel that the successful signing of a project is not as simple as I thought, which involves a clear division of labor and a clear process. Everyone plays a different role in the whole project. Only with the concerted efforts of Qi Xin, Qixin can successfully complete a project. No matter what role I play, I can actively consider whether the tasks of other team members can overlap with mine and how I should cooperate with their work. Because of this idea, I can connect the work of other members of the project well and achieve the purpose of tacit cooperation. This is also the unique working mode and working advantage of our marketing department.
(6) Try to figure out the thinking of the negotiators and improve the negotiation level.
Before participating in the negotiation project, I can always figure out what to talk to the other party first, how to talk about it, how to minimize the company's losses, and how to make the company profitable. Although leaders may not hold their own opinions, I can always provide different ideas for leaders and escort the smooth progress of negotiations.
Shortcomings of verb (abbreviation of verb) in work
Through my work, I also objectively realize my shortcomings in my work.
(A) too much attention to detail, thinking height needs to be improved.
Because I have been engaged in management for many years, I am used to paying attention to the details of my work and paying attention to specific problems. Through 20xx years' work, I found my own problems, which is a necessary ability as a specific work executor, but my thinking as a regional management and market project is not high enough, and I was corrected by the leaders in 20xx years' work. Therefore, as I hope to develop with the company, I will strive to improve my own pattern, improve my thinking level, look at the project from a global perspective and manage the regional companies from the perspective of a big manager. This is the key issue that I need to improve in the future.
(b) Being able to present their ideas in a team.
As a newcomer to the marketing department, I have the habit of learning and listening in project discussions, but sometimes I can't actively express my thoughts and opinions on the project. This is still insufficient in the marketing department where we advocate communication and active sharing. The main problem comes from my feeling that I am a newcomer, and I am afraid that my views and opinions are too superficial. But through the management training organized by the company and the marketing work in the second half of the year, I am constantly changing my behavior habits, from the initial silence to the later. Therefore, in the future marketing work, I will put forward my own ideas more actively, strengthen team cooperation and mutual assistance, give full play to my advantages in the team more effectively, and achieve the amplification effect of1+1=1.
20xx is destined to be an extraordinary year for me, a year of change, a year of growth and improvement! This year, the nature of my work has changed by leaps and bounds, from logistics directly to the market, from the office to the front line of the project, which has enabled me to achieve the goal of self-transformation and self-realization. Here, I would like to thank the company leaders for their trust and appointment in my work, which has made me make great progress.
This year is also my harvest year, from a fledgling ignorant teenager to the business backbone of the company now. This great achievement can not be separated from the concern of company leaders and the help of colleagues around them. In the new year, I will continue to strive to improve my professional quality and work with a positive, active, confident and passionate attitude. I am willing to strive for the realization of the corporate goals of Dida Gas and corporate vision for life!
The above is a summary of my work in the past year. If there are any shortcomings, I hope the company leaders and colleagues around me will criticize and correct them.
Summary of marketing work of xx Company in the first half of the year (IV) Summary and review of marketing work of XX Company in the first half of the year, especially since 20xx, on the basis of a good start after its establishment last year, the marketing center, customer information center, business hall and other aspects continued to stabilize old customers, and made certain achievements in rapid development, tapping new potential users and expanding large customers according to the deployment requirements of branches and superior companies. In order to achieve the annual goal of the branch and the brand and overall image of xx, all the staff of the marketing department, under the leadership of the branch, adhere to the overall situation of "reform, development and stability", work hard and carry forward the spirit of hard work and enterprising. In the fierce market competition,
I. Main Work
1, the branch of expanding the market is still in the start-up stage. This department gives priority to stabilizing existing users, constantly expanding the market, developing residential and commercial users, and coping with the dismantling of telecommunications companies.
Strengthen the propaganda work, adopt various forms to publicize the various businesses of Netcom, and expand the influence and popularity of the branch in XX. In the first half of the year, four outdoor publicity activities were held, with the number of participants 150.
Actively develop key customers and strengthen communication and coordination with local departments. In addition to last year's public security bureau, transportation bureau, Gunan town and other large client units, in the first half of this year, xx county also has famous restaurants and entertainment places such as tourism bureau, county government office and county petition office. At present, there are also Guotufangguan Bureau, Traffic Management Office and other units in contact and consultation.
2. Marketing work takes marketing work as the main channel for the branch to improve economic benefits and puts it in a prominent position in this department. Its marketing center, customer service center and business hall handle all business work according to the requirements of standardization and institutionalization. In the first half of the year, the fixed telephone will earn xx million yuan; Broadband income should be xx million yuan. The general users and large customer units have recovered the arrears (this work is mainly undertaken by the customer service center) and achieved certain results.
3. Customer service is the key to consolidate the market. In March of this year, the newly established customer service center established a detailed customer information file of Netcom as required, and conducted customer return visits by regions and personnel. Customer service staff took the initiative to scrub the phone for users, improving service quality and attitude, which was recognized by users. In the first half of the year, the marketing center visited about 4000 households (times) and about 90 major customers (times).
Do a good job in hotline service, reply and handle all kinds of inquiries and opinions from customers in time. In the first half of the year, about 2,300 service calls were received, which were properly explained and handled with relevant departments to avoid and mitigate the negative impact. For example, in August this year, our company's optical cable in Nanping was broken, which caused a large area of telephone signal interruption in the ancient south city, which had a certain negative impact on our company. After the accident, the service hotline informed the major customers one by one and explained the incoming customer hotline, which saved our reputation.
4. Self-construction is based on the ideological construction and business construction of this department. Strengthen internal management and strictly implement various rules and regulations; Organize department employees to learn business knowledge, strengthen training and brainwashing, improve business level and train qualified employees of Netcom.
Second, what are the shortcomings?
This department has made some achievements in the first half of the year, but there are also many shortcomings. For example:
1, we have no strong market acumen and perfect countermeasures for the dismantling of telecommunications.
2. Although it is difficult to open up the market because of various factors, sometimes it still stays in the original marketing method, and not many people think about the marketing method.
3. The professional quality of employees and their ability to understand and deal with problems are not strong, which needs to be further improved.
Three. Work plan for the second half of the year
1. First of all, enhance market competition awareness, adhere to weekly business training, enhance team spirit, and stabilize and consolidate hard-won market achievements with excellent service quality and service attitude.
2. In order to realize the tasks of the branch in the second half of the year (3,300 fixed telephones and 700 broadband telephones), the marketing department will vigorously expand 20xx fixed telephones (680 households per month) and 540 broadband telephones (540 households per month) in August, September and June at 65,438+10. The marketing department will faithfully implement the above task indicators to every employee and every job, so as to achieve and surpass the overall performance of the company.