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Matters needing attention in starting a business.
First of all, experience is accumulated, everyone starts from scratch, and it is impossible to have experience without doing it. Whether you can make up your mind or not should be seriously considered from the beginning. This is the real problem to be solved. I have never met gangsters in business, so don't be afraid. You can call the police or tell people around you. Generally, those who do business do not make trouble. Most of them are active in bars and leisure houses. As for dealing with people from all walks of life, I am eager to learn and have principles: 1, reach out and don't smile (even if the other person is a government agency or a social idle person). 2. Stand calm for a while, take a step back and broaden your horizons (don't get ahead and tide wait for no man, you won't force the other side to fight you to the end). 3, soft and hard combination, soft processing, soft processing, can not be properly hard (the key is to look at the strength comparison, not to suffer). You should pay attention to the specific operation: 1, rent. Including the transfer fee (it is best not to give it, and it will never exceed the profit of 3-6 months), the term (how long you can rent it, the longer the better) and the rent (the average rent of that piece depends on the specific location, and you should consider your affordability. Generally speaking, I suggest not exceeding 30% of the theoretical operating gross profit), the way of paying rent (the shorter the term, the better), and whether it can be rebuilt (some landlords are abnormal and you have to decorate). Location. You have determined the general location, but there are still many things: observe the current business situation and the direction of people flow. Schools generally have no business on holidays, so we should try our best to give consideration to social business. The urban management department will not allow the store to operate (there are many things to put in front of the grocery store when it is open), nor will it be allowed to be used as a signboard (some homeowners, especially schools and government departments, will not allow it to be used as a signboard). 3. Purchase channel. This is the most critical, good goods standard: 1, purchase price. 2. whether it can be exchanged. 3. Security. Now the safety of food and utensils is very critical. Maybe you can't make money or accompany. 4. Timely purchase (including timely replenishment when out of stock, being the first to get new products on the market). 5, door-to-door delivery (it is best to send it to your door, unless the price has a special advantage). 6. Legal liability (once the fake goods are investigated by the industry and commerce, once the patented products are investigated by the original manufacturer, etc.). ) .4. Sales. In business activities, only sales can realize profits, and whether an enterprise can survive depends on its sales ability. There are many skills in sales that need to be understood with heart. 5. Learn to negotiate. This runs through all business activities. Pay attention to two "flows" 1, cash flow (which can be turned over at any time) and logistics (which is neither out of stock nor overstocked, and finds and handles overstocked goods at any time, without causing inventory loss caused by overdue deterioration). Three controls 1, control the proportion of revenue and expenditure (try not to overspend) 2, control the proportion of assets and liabilities (don't have too much debt) 3, control your employees (you must have leadership skills for employees, even the most capable employees, if they can't stand your leadership, let them get out of the way, strictly reward and punish those who have made meritorious deeds, and severely punish those who have made mistakes), and form good habits/. 2. Distinguish between generosity and waste; Distinguish between meanness and thrift. 3. Keep accounts in time, take stock in time, and finish things day by day (this is not enough for me). 4. Be good at thinking, look for better methods, and believe that "nothing is impossible, only unexpected". 1. As an emotional entrepreneur, why do you want to open a shop? Most of them are emotional and tend to be attracted by some successful shops. The warm atmosphere and orderly rhythm in the store often fuel their mood and make them too optimistic about opening a store. Two rational entrepreneurs. Can also be divided into two categories: first, born, such people have professional skills, trained, starting from the foundation, experienced various stages of the company's operation, strong strength; The second is to stop, watch and listen. They are not in a hurry to invest, but they still have doubts about opening a shop. They want to know through various channels and find the best way. The third is the above two comprehensive entrepreneurs, entrepreneurs with romantic idealism. 2. What is the success rate of opening a store? The United States has done a survey on the success rate of opening a store. The results show that the success rate of the franchise system is about 80%, and the success rate of opening an independent store is about 20%. Experts believe that "technology" is the basic survival condition for the success of store management: sufficient competitiveness is indispensable for the store to truly take root; Pay attention to market information, pay attention to the new forms and characteristics of consumer culture, and avoid falling into a vicious circle of price reduction competition when consumers tend to think rationally. 3. What kind of store to open If you are asked what kind of clothing store you really want to open, can you answer immediately? If you don't have a clue and want to open a foreign trade store, brand franchise store and children's clothing store for a while, the following suggestions are for your reference. If you are creative, passionate and radiant, you can consider running a fashion pioneer store to create fashion trends and be a fashion pioneer. If you are cool, exquisite and tasteful, second-hand boutiques and boutique clothing stores specialize in branding. (3) If you are extremely sensitive and feel homesick, a children's clothing store is a good choice. If you always follow your feelings and always put yourself in others' shoes, a fair-price clothing store for foreign trade clothing will be a good choice. In addition, you must also consider your personal personality and hobbies. After knowing the amount of money you have, you should further understand whether the store you want to open needs special abilities, such as business development ability and expression ability, and evaluate the adaptability of the industry you are about to engage in, such as working hours, working hours and working methods. It is suggested that when the business type of opening a store has not been decided, attend the briefing held by franchisees, listen to the voices of different businesses, and personally listen to the ups and downs of opening a store. 4. How to open a shop is to fight alone and open a shop by yourself? Or invite friends and family to partner? Or join the franchise system, and the headquarters will provide the resources for opening stores? Experts believe that if the store is related to past work experience and has held management positions, you can consider opening a store independently. However, if you have no experience, it is also a good way to reduce business risks by choosing the right joining system and learning management skills from it. In addition, if a partnership invests in opening a store, it must have the courage to face the differences among shareholders and the division of powers and responsibilities in the future. It is best for a partnership to avoid the combination of two people, preferably three people, and no more than five people at most. 5. What investment factors should be considered before opening a store? No investigation, no right to speak. The release of the population where the store is located, the nature of the units gathered nearby, the nature of work, the consumption capacity and habits of the region, and whether there are similar stores. If so, we should examine their good business environment. The deeper you know about the level of target customers, the more you can express your needs and preferences when positioning stores. Don't take over the transferred shop easily. As soon as some people saw the transfer of a store, they felt that its facade was good and the price was not expensive, so they took over rashly. They didn't know that the target market was too small after opening the store, which even caused the dilemma of "no one came to the door", but it was too late. If you observe carefully at ordinary times, sometimes you will find that the word sublet is often written on a shop, and the boss has changed one after another, indicating that he has not made any money. On the contrary, some stores have remained unchanged for several years, indicating that they have business to do and money to earn, and the choice is correct. First, as a boss, you should learn to listen and analyze, whether in the same industry or in different industries, whether your employees or your family, they will always give you some of his ideas, opinions and opinions. Sometimes, although these views are not completely correct, they may be misleading. You should wait for others' opinions carefully, learn to listen and learn to analyze. Often their views are more objective and will tell you that the products you put in the corner are not good; In fact, customers prefer packaged imported chocolate; Your family will tell you to open a small shop first, and don't invest too much, so all the money earned will be entrusted to rent, water, electricity and management fees. After all, a person's ability is limited, and good words and bad words always represent his own views. When you set foot in a new industry and start a business blindly, it is better to learn from the methods and skills of some professionals. Second, establish a good relationship with your suppliers. For the shopkeeper, the supplier can capsize just like the clerk you invited. Sometimes it is easy for us to think: because you bought it from them, you are God; So like some of your customers, you can have the right to do whatever you want, just take it away and don't be grateful. -All wet! You have to keep a good cooperative relationship with them. For example, they will tell you in advance if there are new products; When the goods are in short supply, you will be considered first; Even if the funds are tight, you can deliver the goods first and then give the money. A good supplier is definitely the arm of your enterprise. Third, things should be prioritized. Things should be important, and we should pay attention to being slow, urgent, light and heavy when dealing with things. How to judge slow and urgent things? Then analyze the possible consequences after things are handled or not. For example: utilities are not paid, Dove's chocolate center is gone, the posters in the store are out of date, and how to promote the store is Valentine's Day the day after tomorrow. If all these things are in front of you, will they be solved together? You must learn to overcome the idea of "trying to solve all the trivial things you encounter at once" No one can do everything, which will only make you more tired. When too many problems come out, we should focus on the big and let go of the small, that is, seize the main contradiction and solve it immediately. The first brand of entrepreneurship: www.cfj88.cn No.4 Middle School of Fortune Beijing Venture Network, set an example. You are the spiritual pillar of the store, and your behavior affects everyone. Although I hired a person in my shop, I have to say that you might as well impress him with your own behavior by setting rules for her. Do as I say, not as I do "won't work. If you are cold to customers, your employees will think it is right for them. You are the backbone of the store. Whatever you do, your people are watching you. Besides, this is your own business. If you don't work hard, how can you make others work hard?