When it comes to entrepreneurial tycoons, we always think of those who have a lot of experience. If the middle age on the rich list, it is not easy.
However, Peng Xin, an 85-year-old beauty from Jingzhou, became a millionaire at the age of 34 with a cup of milk tea and IPO bell ringing. She not only six years of entrepreneurial success, worth 10 billion, also has a sweet love and happy marriage like milk tea .
How does a small woman reap the rewards of a life full of dessert dreams?
We tell original business founder stories and spread top business wisdom. In this episode of Founder's Watch, we'll introduce you to Peng Xin, the founder of Neixue's Tea.
Peng Xin is a native of Hubei province, and at the age of 19, he was admitted to the School of Business Administration at Jiangxi University of Finance and Economics. After graduating from the university, he joined Kingdee Software to work in the IT industry.
In less than a year, he became the deputy secretary of the club. Peng Xin's ability is obvious to all, but she chose to quit her job and leave the IT industry.
Peng Xin doesn't want to forget her childhood dream: to open a dessert store, eat homemade desserts, and chat with customers.
At the age of 27, Peng Xin worked as a brand director for a listed restaurant company, earning 400,000 dollars a year.
At 27, Peng Xin was working as a brand director for a publicly traded restaurant company, earning $400,000 a year, but she was floating around Shenzhen with a plan to start a dessert store.
Peng Xin was born with delicate features, there are many people to introduce her to the object. She was distracted by all the conversations she had. One time, a friend introduced her to someone who had been working in the restaurant industry for years.
Peng Xin heard, full of joy, she played a "crooked mind" - in the name of blind date, to seniors to ask for advice. In the two hours of the blind date, Pang Xin spoke eloquently around his dream of starting a business.
It's a good thing that Peng Xin started out with a good impression, and was attracted to the light that Peng Xin gave off when he described his dream.
He doesn't shy away from his inner thoughts, and gives Pang Xin's only guiding advice: "Be my girlfriend. All your problems can be solved."
Peng Xin froze for a moment. She had a good impression of Senior Zhao Lin, but it was probably the ten year age difference. She did not expect the other party to favor herself.
Looking at Zhao Lin in front of her, Peng Xin asked herself inside: do you like this man in front of you? She felt her heart shyly move out a step towards the other party.
The straightforward Hubei girl immediately replied to Zhao Lin: I agree! Sometimes love at first sight can be: I'm describing my dream, and it just so happens that you want to take me flying!
In one of Zhao Lin's later speeches, he recalled, "After I read her proposal, I thought the girl was very thoughtful, but I knew very well in my heart that it would be hard to succeed in this project, and that inexperience was the biggest shortcoming."
Zhao Lin used love to help Peng Xin make up the short board. The love between the two of them started from the beginning of the venture . Mature in the maturity of the entrepreneurial program. The two of them have been working together for a long time, and they have been working together for a long time, and they have been working together for a long time. They were together every day because of the startup. Three months later, they were licensed and married.
The story of the two of them gave the soul of "Naishue's Tea". The name "Naixue" is a screen name that Peng Xin has used since she was a student.
The beautiful little girl who held the milk tea in the snowflakes has grown up, and she continues to tell the story of the romance and beauty of tea.
In 2014, she registered the trademark "Naixue's Tea". Her entrepreneurial dream will start to be put into practice. From zero to something, there's still a bit of grinding to do.
In 2014-2015, Peng Xin and her husband were exploring the direction of the business. In her research on tea, she was attracted by the vast Chinese tea culture.
Peng Xin learned that matcha tea came from the Song Dynasty in China. Milk tea is also the tea drink of nomadic people in China. Now all the tea-related elements in the world originate from China.
Neixue's Tea wants to bring these elements back and innovate. Prior to this, milk tea was a representation of poor quality. It was an open secret that milk tea was made with ingredients like creamer and crushed tea.
What Pang Xin wants to do is to push milk tea to be healthy and high-end with fresh fruits and premium tea leaves.
Pang Xin is a very picky person, and her pickiness comes from her empathy for customers. Pang Xin often says, "Our consumers are the smartest and most discerning group of people in the world." Instead of complaining about customers being picky, we should be picky about ourselves first .
The milk tea cup alone, in order to make the most suitable size. The front and back of the adjustment 18 times. In order to make the girl's lipstick does not stain the cup, before and after three months to finalize the cup design.
Each new product of Naishue's tea, Peng Xin has to personally try countless times. "A cup of good tea, a mouthful of soft oyster buns, experience two kinds of beauty in Naishue." This "one cup" and "one bite" is the result of Peng Xin's constant criticism.
Precisely, Nesco is not afraid of peer imitation. Because they can always make new, more fun products. All it takes is for the R&D team to keep innovating.
Peng Xin's brain is always full of ideas. The naming of every tea and soft omelette at Naishue's Tea is carefully designed by Peng Xin. She doesn't allow her products to have flaws or regrets.
This kind of paranoid picky, from the store site selection on the show. It took six months to find the first booth. Nachel wanted to pick the best store, and the major shopping districts reserved good locations for Western food and coffee brands.
This was very embarrassing for Peng Xin and her husband. Until the third store in Huaqiang North ushered in the gathering of people and turnover. Only then were major shopping centers willing to give Nachel a good location.
The ultimate pursuit of Nachel is also reflected in the store design and activities with the stack. The lighting design of the store is made by Hermes' lighting company.
Every city, every quarter, Nachel has a new theme store and experience store. Nesco always comes up with new content. So that users can find a new feeling every time they come. It can be said that the ingredients and services are optimized.
Now 34-year-old Peng Xin still likes to collect hand-made dolls. Office and home are everywhere. The little girl in her heart called Naixue she keeps her girlish heart. Keep her Naixue's tea to stay youthful and romantic belonging.
And as an executive director of a listed company, daily stepping on high heels, wrapped in exquisite dresses, thunder and lightning. Outside of work Pang Xin, however, likes to wear a sweatshirt and play Muay Thai. This is an interesting, sophisticated soul. No wonder her husband, Zhao Lin, holds her in the palm of his hand as if she were a treasure.
It wasn't all smooth sailing for Naishue's Tea. In the Spring Festival of 2020, the epidemic hit the entire economic market. Nesher's Tea was no exception.
More than two hundred stores across the country suspended operations one after another. Not only were Naixue's more than 14,000 employees unable to work, many needed to be quarantined from returning home.
In this crisis, Peng Xin's decision-making power burst out. She was the first to arrange for the procurement of epidemic prevention materials, and sent milk and fruits to employees at the first opportunity to ensure normal life and safety. Soothed the employees' turbulent emotions.
To cope with the negative impact of the epidemic. Nexus has been rapidly strengthening online new retail since February. In the subsequent joint live broadcast with Via, 140,000 cups of tea drinks and more than 70,000 soft omelettes were sold in three seconds. Achieved a milk tea online sales miracle.
All of this achievement depends on Peng Xin's ability to make quick decisions, and the internal team's flattening, youthfulness, and high efficiency.
On June 30, 2021, Nachel's Tea went public. Pang Xin had a bigger vision, she wanted to take Nai Xue's tea to the world and promote her rejuvenated Chinese tea.
Let Naxue's tea become an international brand like Starbucks and McDonald's. Peng Xin's ambitious dream is supported by many Nai Xue fans. Of course, there is also a lot of cynicism, thinking that Peng Xin foolhardy dream.
Regardless, Nachel's tea has given us a touch of green vitality in our lives. Let us feel the fragrance of tea in the sweet fruit flavor. Pang Xin is indeed an amazing girl.
What do you think of Peng Xin's entrepreneurial deeds?
Which business founder's story would you like to know?
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