syb business plan sample (a)

Name: Ganzhou City, Jibu ** breeding center

Location: Gan County, Jibu Town

Development background: the country's current emphasis on the three rural areas, agricultural policy is good, in their own terms, is a rural household, have their own fields.

Advantages of the base: located in the shallow hills, riverside. The soil is fertile, the yearly precipitation is flat, irrigation, clean water. Large fields, low rent. The national market is large, and demand exceeds supply.

Development Mode: Initially, the main focus on breeding loach, in the loach breeding technology to reach a higher level and have a stable market to expand the scale of breeding, specifically expanding the number of acres to the financial resources and land policy at the time. And then build the brand of breeding loach.

Mature period to create a side business and industry chain. Seek a higher platform.

Development philosophy: scientific thinking to develop, ecological farming as an advantage, green agriculture as a guide. Constantly innovate upward and create your own brand. The degree of mechanized operation increases, irrigation mechanization, seedling scientific.

Main technologies: soil measurement, fertility, PH value. Water should be pollution-free, easy to get water, seedling nursery method. Selection of varieties. Harvesting, cleaning (clean water, planned well water), salvaging.

Stages of development:

Stage 1: Go to a professional place to learn the technology, breeding loach in paddy fields close to home, requiring capital preservation, seeking markets, import and export channels, market research. Invested 100,000 (rent land, materials, building fields, wheat seedlings, labor costs, transportation costs)

The second stage: when the time is ripe, two years. Establishment of fish farms, turtle farms and other aquatic products. Development of residual economic value of paddy fields.

Phase III: Developing agro-paradise

Action planning:

Firstly, 1. Site selection and planning. 2. Digging ponds. 3. Doing segregation.

Secondly, 1. Selection of seeds, arrange to buy seedling varieties, way and time. 2. Build the place. Buy equipment. Thermometer, hygrometer. 3. dig well 4. food.

Investment budget: 100,000

Personnel: 2 fixed staff, staff according to the situation requires the need to arrange: hire temporary staff.

Market: wholesale to Ganzhou City, Ganzhou food market and various restaurants (specialties), supplemented by other neighboring cities. Partners are responsible for retail, I am responsible for sending wholesale. When we form a scale, the products can be sold farther.

Transportation: minivan and three-wheeled motorcycle

Sales techniques: grasp the brand and quality.

Under the sales summary, the role of the brand is very important. Sales must pay attention to credit, and never lack of pounds. You can only give more, not less.

In terms of publicity, we belong to the college students to start their own business, plus in the TV station and newspapers have relations, can give us free publicity.

Risk: The risk of farming is high, so we combine farming and side business. To achieve ecological balance.

Postscript: We are college students entrepreneurship, since the choice of agriculture, then we must be a modern concept to establish, to operate. In the idea must be open, vision must be long-term. As well as our goal is not only personal enrichment, in our enrichment at the same time, we must do our best to drive the prosperity of the folks, must have the idea that everyone rich is really rich. I chose the three farmers, not only because I need to start a business in agriculture, but also because I am a farmer's son, I have a deep feeling for the three farmers.

syb business plan sample (2)

First, entrepreneurial project operation mode

Technical cooperation form. Combined with the characteristics of our business and leisure coffee shop, it is recommended that partners in high-grade office buildings, CBD business district, high-tech parks, Internet cafes, stations, movie theaters, marinas, or other market gaps, such as geographic location; a unified style of decoration, unified products; headquarters to provide technical support (including personnel training) and product (coffee beans, tea) distribution.

Second, products and services

1, product and service description

The sale of coffee, tea, alcohol, simple meals and other commodities, and provide guests with an excellent environment and services, so that consumers here to show a kind of taste, experience a culture, send a kind of emotion, so that the coffee bar has become a good place for business and leisure, couples gatherings.

These businesses do not conflict with the industries of the owners of the investment venues. Instead, they can complement the customer source of the owner of the investment venue.

2, entrepreneurial project competition comparison

Peer competition pattern is favorable to us, can better enhance our visibility.... Relatively speaking, our management level, product and service quality, have a considerable

3, resources, technology

Coffee store is a requirement of the scale and grade of the industry, but also a product and service requirements of strict industry, after all, with its high consumption color, the consumer is bound to care about their own consumption of the full value of the embodiment. To achieve these, the investor's resources, technology has high requirements. Investors choose to join the cooperative approach, on the one hand, access to adequate resources, advanced equipment and technology, on the one hand, but also to avoid a lot of business risks.

Third, market analysis

1, market demand

(1) Stable old customer resources.

(2) Office buildings and hotels sources.

(3) Shopping and entertainment venues.

(4) Mature residential neighborhoods

(5) Foreign enterprises and the region's many IT companies, companies and other emerging industries.

(6) If there are a lot of schools in the region, the staff and student couples are also potential sources of customers.

Industry Trends

(1) The coffee consumer market is developing rapidly, has become a major trend in urban consumption, the market has been cultivated in the early end. Nestle, Maxwell, Columbia and other international coffee companies have set up branches or factories in China, according to a survey in 12 inland cities, 32% of urban residents drink coffee. Areas where more than 30 percent of the population has drunk instant coffee in the past year include Kunming, Xiamen, Hangzhou and Tianjin, in addition to Shanghai.

2) Coffee is becoming more and more popular, and the charm of culture is the charm of the market. Simply instant coffee is far from being able to meet the requirements, and consumers are beginning to recognize the brand and style of coffee and know how to enjoy the pleasure of coffee.

(3) Education level, monthly family income and the frequency of drinking coffee are related. It means that coffee, a beverage imported from the West, is a lifestyle that symbolizes the dominant class in mainland China.

(1) With strong brand stores . Indirect competition.

At present, Starbucks (StarbucksCoffee), as well as Old Tree Coffee, Cross-Strait Coffee and so on, from Taiwan, are all competing equally in major cities.

(2) direct competitors. The audience of small cafes is relatively small, and there are no other cafes within a 1-kilometer radius, which is a necessary factor.

(3) marketing planning

The use of the franchise brand and resource advantages, the rapid establishment of the Royal Belgian visibility, reputation, and stabilize the old customer base.

Fourth, the promotion plan

(1) publicity

For residents of high-grade district, you can be in the parking lot of the nearby shopping places, to the car people to send a beautiful advertising leaflets (DM) and small gifts, leaflets can also be made into coupons form.

(2) event marketing

① student parties, reading activities. Contact to join a few important universities in the region of the student organization, held some salon parties, reading activities, as usual, is conducive to enhance the taste, attract students and young people to consume.

② When the time is ripe, you can also organize a "coffee and life" as the theme of the essay campaign.

(3) service marketing

① establish a membership card system.

The name of the member is printed on the card. The discount rate of the membership card is not high, such as 9.5 percent off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter to address consumers. Especially if the consumer and others together, and the waiter can publicly call him (her) as * Mr., Miss, they will feel very respected

② personalized service.

Put some promotional items on the table, the content is about the knowledge of coffee, stories, etc., on the one hand, can enhance the taste, to enhance the atmosphere, but also to increase the consumer's good sense of the brand. For a number of consumers who come together with a special explainer. If they are interested, you can introduce them to the names and origins of various types of coffee. You can also let them participate in the coffee production process.

Coffee shop business project not only in the store design to work hard, in the coffee production should also focus on characteristics, so as to meet the customer's favorite.

Attachment: coffee shop investment in business skills

Now the catering industry market competition is quite fierce, investment franchisee to better through a project in the catering industry to seize the business opportunity to earn more money is not an easy thing, because the need to invest in the franchisee to think about it from various aspects, because for investors, in the operation of a project only to be well prepared, you investors in the operation of this project. You investors in the operation of this project is much easier. Below we have done the following on what to pay attention to running a coffee shop.

Invest in a franchise coffee shop environment: the internal environment of the restaurant also affects the operation of the restaurant. Because any person is willing to have a warm, comfortable eating environment. Restaurant interior decoration to do the following: restaurant floors, walls, windows and doors, and some other decorative design to give people a warm, comfortable feeling.

The content of the menu and the material should be clear, the cover design of the menu is best to give people a sense of novelty. The neatness of the environment. This requires restaurant tables and chairs to be placed neatly, so that the legs of a line; tables, chairs, legs and plates of the table look horizontally into the line, look vertically into the column; restaurant walls, ornaments, floors, desktops should be clean and dust-free.

The restaurant environment should be compatible with the customer's gender and age. The uniforms of the service staff are iconic and influential. Service staff uniforms should be consistent with the style of the restaurant. Characteristic uniforms can not only set the mood, but also play a role in marketing. Tableware should be artistic.

Investment to join the coffee shop restaurant location: catering and other businesses are different, it is to attract customers to the restaurant to consume, rather than the product from the production to the customer to consume the delivery. Therefore, the restaurant location choice of good or bad on the restaurant business has a great impact.

Choose a good location is a prerequisite for the emergence and development of the restaurant. The choice of restaurant location compared with other factors of restaurant operations, it has stability and long-term characteristics. Therefore, once the restaurant location is determined, generally can not be changed, otherwise it will waste many resources. Factors affecting the location of the restaurant has been mentioned, and will not repeat here.

Investment in coffee shop service factors: catering is a service industry, service is the lifeline of the restaurant. On the other hand, the tangible facilities of the restaurant only through the service to reflect its value.

In short, in the investment to join the coffee shop, investors should pay attention to the environment of the coffee shop, because a good and comfortable environment will bring a pleasant mood to the destruction of this, here we must pay attention to the location of the coffee shop restaurant, choose a suitable location is very favorable, and finally it is necessary to pay attention to the service should be enthusiastic, thoughtful. Only taking into account these factors, in order to invest in joining the coffee shop business is getting better and better. This is also a skill of business, I believe it will bring some help to the investment of friends.