4 ways to write attractive copywriting headlines:

1. Problem solving method. Key points: the first half of the sentence is used to describe the pain point problem, the second half of the sentence to summarize the core value of the solution/content. The so-called pain point problem, need to be adjusted according to the core users of this article their demands, and the second half of the sentence is to provide a solution to this core problem.

2. Ambush method. Key points: the first half of the article theme, the second half of the sentence plus "see the last xx" and other classic sentences to attract users. For example, "3 kinds of title copywriting formula, see the last one directly shot!". . For example:

3. Establishment of authority method. Key points: the first half of the authoritative data + the second half of the sentence to show the results. This writing method is characterized by a come up to establish authority, to give the user a kind of "article after in-depth research, very credible" feeling. The first to set a data, such as "deep raking the 50 Zhihu thousand praise article", and then show the theme or achievement "to tell you how to write the title of the explosion in the end should be written." For example:

4. Directly stepped on the heart of the law. Key points: focus on describing the serious consequences of pain point problems are not solved. If your content is aimed at the key problem pain point is very obvious, pain so that many people have a **** knowledge, recognized that this is a very serious problem, then you can also just use a rhetorical question can instantly let the user brainstorm the serious consequences of the problem.