Dexx opening more efforts you make? 90% of their more than two thousand stores are franchised, the low threshold of the franchise is atrocious, which is aimed at the internal store manager's franchise fee of only 100,000 yuan. Texaco franchise registration form

100,000 ah! You think 100,000 dollars can join a spicy hot? You are too naive. A hundred thousand dollars can only join a tex-mex.

McDonald's, like KFC, especially loves to reason, children's happiness, culinary heritage, regional harmony, and world peace, are all related to them. Dex comes from a poor background, there is little reasoning, can only bury their heads in the store, trying to become a phoenix. Now Texaco has opened more than 2,000 stores in China, more than McDonald's and just behind KFC, which has more than 4,000 stores.

Opening strategy is really a guerrilla 100,000 franchise fee is atrocious

McDonald's method of opening stores is to go to his favorite place to open a store; KFC's method is to go to the place where there is a McDonald's store; Dexter's method is to go to those KFC and McDonald's don't like to open a store in a place, once the brother and sister came to me to shut down, and then go to another place to open.

Does this guerrilla warfare method seem familiar? It is. More than 60 years ago, a librarian surnamed Mao used this method to help his green children fight their way to the top. Now, these Taiwanese who run Texaco have decided to return the favor.

Do you know how hard Texaco works to open stores? 90% of their more than 2,000 stores are franchised, and the low threshold for franchising is atrocious, with the franchise fee for in-house store managers being just 100,000. 100,000 ah! You think 100,000 dollars can join a spicy hot pot? You are too naive. One hundred thousand dollars can only join a texas.

Two and three cities blossomed in the first line of the city in defeat

The majority of Dex franchise stores where it?More than 2,000 stores opened below the second line of the city, there are more than 2,000. Dex in Beijing, Shanghai, Guangzhou, three cities combined only opened more than three dozen stores. Taiwan also opened three, in Taiwan's landmark building Taipei 101 at the opening ceremony of the Texaco, the Texaco family said, mainland tourists if they see the 101 also inside the Texaco, must feel that we are very important.

He's right, Texaco is a big deal. He became a subsidiary of Ting Hsin Group, the parent company of Master Kong, in 1996, and is a sister brand to Master Kong instant noodles. The Wei family, owners of Master Kong, decided to package Texaco, investing a claimed $50 million back and forth to help Texaco set up a modern management system and prepare to storm China's first-tier cities.

Which knew that the Chinese people get rich faster than they expected, first-tier cities directly eat KFC McDonald's. So, in the latter years of the 20th century, Texaco massively shut down dozens of stores opened in Beijing and Shanghai at the beginning of the war in Henan, Shandong and other provinces of medium-sized cities, and gradually lower the threshold for joining, to ensure that the brand's presence.

After making the small city market alive, Texaco has tried to sneak up on KFC McDonald's many times. Every few years, they open a few stores in first-tier cities, announcing a high-profile return to first-tier cities.

After several unsuccessful attempts, Texaco decided to hit another Tier 1 city, Taipei. in 2013, Pinnacle decided to bring Texaco back to Taiwan, with a new store located in the basement level of Taipei 101, a major distribution center for mainland tourists.

The seat occupied by Dex was previously occupied by KFC. It was basically ruled that KFC was ousted. People a big company, you say open and close, KFC face where to put, Taipei 101 is your family opened? Is Taipei 101 owned by your family? Taipei 101 is the commercial real estate project developed by the Master Kong family.

After the frantic opening of stores

Texas also announced that it is ready to open ten stores in Taiwan in the future. In an isolated market, the opening of just a few stores to consume considerable management and logistics costs, want to make money is tantamount to a pipe dream, which is at best a kind of image project, similar to so-and-so county government built a White House.

Compared with the shrinking market in Taiwan, Texaco still has big plans for the mainland, preparing for more than 25,000 stores in 2040. By then, according to the Chinese government's plan, China will have basically achieved the four modernizations and will have reached the level of a medium-developed country.

A reporter asked a sheep herder, what are you herding sheep for? Sheep herder answered, make money. What is the purpose of making money? To marry a daughter-in-law. What is the purpose of marrying a daughter-in-law? To give birth to a baby. What do you want to do with the baby? The first thing you need to do is to get a good deal of money to pay for it.

Some people have also asked Dex, what are you opening a store for ......

Information reference source: Dex official website