there are many methods, and the topic refers to the opening activities. Here, I'd like to share with you how our new store made the opening plan.

The general idea is as follows:

1. Determine the trial operation date

You must refer to the weather when choosing the date, and it is best to choose a week with fine weather to prevent the effect of the event from being affected by the weather.

2. Distribute leaflets at intersections three days in advance

Yes, the most traditional way to distribute leaflets offline. The content of the leaflet can have a theme that attracts customers' attention. For example: free tasting, two people entering the store and one person free of charge, brand drinks, gifts or dishes (gifts with relatively large actual value) and so on.

the actual effect of traditional leaflets is not good, and the actual conversion rate is about 5%, which is good. Of course, it mainly depends on whether your strength is enough to attract consumers.

We cook mala Tang. For a bowl of mala Tang with a unit price of about 25, we chose the activity of "one yuan tasting".

if you try it for free, it will be too profitable, and consumers will have some doubts and imbalances psychologically, and they will subconsciously think that this thing is definitely unreliable. Let consumers pay a dollar, which will relatively balance the consumer psychology. Moreover, we are making an appointment to try it, because there are limited tables and chairs in the store, and if the guests don't have a dime, it is easy to stand up the merchants.

here are the leaflets we distributed at that time.

of course, there must be a certain threshold for the way to participate in activities. If there is no restriction, the store may explode on the day of trial operation, which will have a negative impact on the new store.

3. Specific online drainage methods

Note that we left a WeChat QR code on the publicity page above, marked with a scan code to participate. The purpose is to attract consumers to scan the code and add in-store WeChat. After adding WeChat, guests will ask if there is this activity. We set a threshold: those who participate in the activity must forward the posters in the store to the circle of friends, and the posters in our circle of friends are the electronic files of the above two publicity pages.

state your intention directly, and don't drag your feet.

This has a good effect of changing from passive to active. You will find that more and more people will add your WeChat in the next few days, and you will quickly accumulate a group of seed customers in a short time. The longer the activity, the more obvious the effect.

the only purpose of doing this is to attract people online, and at the same time, to open a store and create a scene of explosion.

for a newly opened store, in the early stage of opening, the dining attendance rate is very important for attracting passengers in the later stage. Otherwise, many new stores will not spend money to invite people to queue up.

Secondly, it is very important to catch people online. Learn about the Theory of 1111 Hard-core Fans. Of course, there will actually be corresponding deviations, but for grassroots entrepreneurs, the accumulation of hardcore fans will really save your life at a critical time. But also is generally applicable to various industries.

with the accumulation of the first batch of customers, it will involve how to maintain your circle of friends, how to be a community, how to maintain a fan base, how to do online activities, how to be a member, how to do membership activities, etc., but in fact, the truth is the same.

Details to pay attention to:

How to arrange the set meal for the tasting activities

Take Mala Tang's per capita consumption of 25 as an example, we only need to prepare a set meal with a guest list of about 21, and the cost of ingredients is about 6 yuan, so the weight is not too much. Why do instant noodles make you want to stop? Mainly due to the right weight of its bread.

arrangement of trial places during the peak meal period

When guests add WeChat inquiries, they can meet the activity requirements and reserve the time and location in advance, so as not to cause unnecessary confusion and congestion during the peak meal period. Try to arrange about 21 places for each meal. You can edit the trumpet for the guests and show the WeChat screenshot directly at the store.

during the trial operation, we should quickly adjust the line arrangement, and correct any unreasonable places in time. We must integrate personnel cooperation and make the best use of resources.

4. Effect of the activity

Take the opening of our new store as an example, completely copy the above opening plan, turn over the table twice at noon on the first day of trial operation, and the dishes are basically sold out, and people are still coming after the meal. In the evening, I basically turn over the channel twice and the dishes are empty. On the third day, I turned over three times at noon and twice at night. On the third day, I turned over the channel four times at noon, and it was obvious that many repeat customers.

it was basically full every day within a week after the official opening, mainly because we chose the right day, and the weather was fine for half a month after the opening.

Of course, the premise of all the above preparations is that your products can't be poor, and you must first have sufficient confidence in your own products. Otherwise, it's all in vain to bother. Consumers will not buy it.

since we tried to open for three days, and we did the official opening activities for three days, the total of six days before and after is basically a working day, and a few days quickly started in the whole small business circle. Even the aunt who swept the toilet, the security guard of the bank and even the employees of the jiaozi store across the street have come to spend money, and those who like mala Tang have basically come to our store to spend money. Then, your home tastes good, the environment is good, the service is good, and consumers have no reason not to spend.