Development of Yezhifeng
1997 Yezhifeng Decoration was founded in Beijing.
2000 Shijiazhuang, Dalian and Zhengzhou branches were established.
2001 The red flag of Yezhifeng was successively planted in Chengdu, Nanjing, Taiyuan, Shenyang, Xi'an and Tianjin. .....
In 2002, Qingdao, Jinan, Chongqing, Wuhan, Hohhot, Harbin, Hefei, Guangzhou, Handan, Tangshan, Xinxiang, Xiamen, Changsha, Hangzhou, Zibo, Yangquan, Anshan, Jincheng, Qinhuangdao, Pingdingshan, Huludao, Jinzhou, Changchun......
In 2003, Guiyang, Nanchang, Ningbo, Urumqi ...... The footsteps of Yezhifeng people were left one after another.
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2011 Yezhifeng's branches, all over the country: more than 20 directly-managed branches, more than 90 franchised branches, more than 200 stores, more than 2,000 designers and more than 20,000 professional construction workers, constituting China's largest home improvement service network. From 1997 to 2013, Yezhifeng has gone through an extraordinary sixteen years. From the birth of the first quotation to go out of Beijing to carry out outreach; from advocating "green decoration" to aspire to become "China's environmental protection decoration leader"; from the development of the "Beijing School of Home Decoration" to the creation of the "Fenggehui", the company has become the largest home decoration service network in China. From the development of "Beijing-style home decoration" to create the "Fenggehui" model; from the output value of one million to the output value of more than a billion, industry peak people with wisdom and sweat to create a home furnishing industry's legendary story.
April 30, 1997, in Beijing Deshengmen people's home furnishing market, Ye Zhifeng was established. In the face of just starting, very unregulated home improvement industry, Yezhifeng innovation launched the first professional home improvement quotation, this initiative not only enhances the integrity of the enterprise, but also make the Beijing home improvement market quotation system has been standardized.
In 1998, the creation of the "Beijing-style home improvement" model, making the industry of the peak to get rid of the main material, light load, can be in the early stage of the creation of rapid development. Beijing-style home improvement because of the system of transparency, high degree of standardization, and quickly make the Beijing home improvement enterprises to open up the national market, the formation of a strong Beijing-style home improvement forces.
In 1999, the output value of a single store in a single month more than 2 million industry of the first year of its establishment, the national marketing amount of 1 million yuan, in the "Beijing-style home furnishing" model driven by the 1999 realization of a single store in a single month of two million yuan of performance, an annual growth rate of more than 200%.
In 2000, Yezhifeng bravely out of Beijing to open up new markets, in Shijiazhuang to take the lead in setting up the first directly-managed branch, and the following month to achieve profitability. Yezhifeng took this step, not only for the development of the national market has laid a good start, but also for the national home improvement company to start direct outreach to provide a reference.
In 2001, Yezhifeng accelerated the pace of the national expansion of direct branches, Chengdu, Zhengzhou, Tianjin, Xi'an, Shenyang, Nanjing, Taiyuan, the establishment of seven branches.
In 2002, Yezhifeng created the home improvement industry franchise mode, so far Yezhifeng has more than 90 chain companies. This mode of operation for the franchise city to enter the advanced business philosophy and management mode, for the local decoration industry to enhance the grade, consumers enjoy high-quality design and improve the quality of engineering services and so on has made a great contribution, but also greatly promote the development of the home improvement industry.
In 2003, Yezhifeng took the lead in putting forward the concept of "green decoration" Yezhifeng Decoration initiated the "Green Storm" action in the country, and advocated the concept of "environmental protection" in the decoration industry. "The concept of practical action to the majority of homeowners to declare: Yezhifeng Summit green home improvement to the end! This is the industry of the peak to become "China's environmental protection decoration leader" of the starting point, laid the industry of the peak of the environmental protection of the foundation of the decoration.
In 2004, Yezhifeng research and development of the "five mainstream life, ten design styles", filling the blank of home design culture, leading the cultural trend of home design, the development and dissemination of design plays a vital role. This innovative initiative not only enhances the design level of Yezhifeng, but also makes outstanding contributions to the design charges of home decoration industry in the country. In 2005, Yezhifeng Decoration pioneered the "complete home" mode of operation The implementation of complete home is a major innovation in Yezhifeng's business model, that is, from a single decoration service model to a major shift in the mode of comprehensive services, and began to try one-stop home services. Yezhifeng brought this mode of operation to the whole country, which has an inestimable role in standardizing and guiding the benign development of the entire home furnishing industry, and also drove the home furnishing industry to understand the complete home.
In 2006, the "Blue Diamond Project" was launched. The Blue Diamond Project includes four quality service guarantee systems, which are Yezhifeng's unique construction standards and project management concepts, and has always been known in the industry for its excellent quality of work and strict management standards, and has added new environmentally friendly materials and advanced technology every year since its launch, always leading home decoration with four quality guarantee systems. With four major quality assurance system to lead the internationalization of home improvement quality.
In 2007, the first video decoration podcast was launched The first full home decoration podcast jointly created by Yezhifeng and Sina.com, which was modeled on a real home decoration process, presenting every key link in the process of home decoration to consumers. The number of hits exceeded 2 million in two months after its launch, which not only aroused a strong reaction from consumers and the industry, but also became a classic case of home decoration and online marketing.
In 2008, he founded "Fenggehui Home" Fenggehui Home is the most advanced home decoration service mode in the industry, which is based on the "complete home service concept" to create a one-stop home service platform that integrates style design, direct sales of main materials, engineering construction and home accessories. It is a one-stop home service platform based on the concept of "complete home service". Fingerhut is located in Beijing, Chengdu, Qingdao, Chongqing and a dozen other cities, is committed to providing consumers with "save energy, save money, save heart" cost-effective home services.
In 2009, "Sina Case Bank" was launched on line The "Home Decoration Case Bank" cooperated by Yezhifeng and Sina.com has uploaded more than 10,000 sets of works so far, and the number of clicks has exceeded 400 million. The success of the case library for the decoration customers around the country to provide a platform for learning and reference, a powerful enhancement of the Yezhifeng brand awareness, but also become the entire home furnishing industry and the Internet perfect combination of classic cases.
In 2010, the research and development of "environmental protection triple protection system" Yezhifeng independent research and development of "environmental protection triple protection system", including "anti-accumulation", "anti-source", "anti-residue". This is the industry's most advanced environmental protection home improvement results, it will be implemented in the decoration of environmental protection in the early, middle and late, slowly to, for consumers to create peace of mind environmental protection home improvement.
In 2011, Yezhifeng became the only designated decoration sponsor of the China Open. In 2011, Yezhifeng cooperated with the China Open for the first time and became the only designated decoration sponsor of the China Open. This was the first time in the history of China Open to introduce a decoration sponsor, and it also signaled the beginning of Yezhifeng's entry into the field of sports marketing. The players' lounge, VIP lounge, catering area and game area decorated by Yezhifeng for the China Open were highly praised by the players and dignitaries during the tournament, which became a highlight of the China Open.
2012, won the "2012 China's top 100 real estate enterprises project preferred decoration brand",
2013, the much-anticipated "The Fast and the Furious 6" is about to be released on July 26th, Yezhifeng Decoration as the exclusive partner of the movie decoration in China, and work together to Launch a series of promotional activities. Coinciding with the "Sixth China Environmental Protection Home Decoration Art Festival" will be held soon, Yezhifeng will take this opportunity to bring the majority of consumers a full range of environmental protection home decoration feast.