Introduction to the products and services of the cake business plan

Fresh food is the favorite of modern people. Opening a sweet cake shop has the advantages of low investment, simple operation and small floor space, which is very suitable for small business operators. The following is an introduction to the products and services of my cake business plan, which is for reference only. Let's have a look.

Introduction to the products and services of the cake business plan 1

Project Description:

DIY cake shop This project is not a new thing. What I want to operate is a cake shop that provides raw materials, tools and venues and professionally guides customers to do DIY.

here, consumers (mainly students) can make DIY cakes by themselves, and they can make a hotel-class cake, a unique love cake, DIY cakes, chocolates, biscuits, jelly puddings, cookies, pies, egg tarts, puffs and so on without any foundation of West Point. But the main product is cake DIY, and at the same time, it is still necessary to sell finished products and customized products. Here, consumers can get together with friends, have fun with their parents, share in teams and learn individually. They can put aside all their troubles and relax into the infinite fun of DIY.

I named this store "Happy DIY Cake Shop". I hope every customer who comes here will have a good mood and make delicious cakes happily.

Reasons for choosing this project:

Nowadays, young people are very creative, and everyone is curious about new things. Moreover, most friends in the 81s and 91s now lack the ability to do things by themselves. We can provide a platform for everyone to do things, and also make everyone feel spiritually satisfied!

project location selection:

it is selected in densely populated areas, residential areas and prosperous commercial areas such as Haidian University in Beijing. Because there are many universities and residential business districts, which have a fixed customer base, college students and white-collar workers have high consumption power, love novelty and practicality, prefer small shops with their own characteristics, and love to compare and enjoy. Moreover, students and young customers have strong communication ability, and couples will prefer to patronize.

environmental analysis:

(1) analysis of external environment

1. The competition is not fierce, and there is great room for development.

2. Universities, business districts and other places have a fixed customer base, and their consumption power is relatively high.

3. The store is fresh and unique, the price can be accepted by many trusted word of mouth, it is easy to attract consumers from all walks of life, and it faces a wide range of people, which is not greatly affected by the off-peak season.

(II) Analysis of internal environment

Provide warm environment, integrated atmosphere, complete equipment, safe and hygienic materials, professional teachers and guaranteed services.

project prospect analysis:

DIY cake shop is easy to attract consumers from all walks of life with its unique entrepreneurial style, fresh and unique taste and reliable price. "DIY cake shop" is a gold industry in the 21th century. In recent years, the west point industry has shown unprecedented popularity and development momentum in China, with broad development prospects and huge development space. With the improvement of people's living standard and consumption level, West Point is attracting more and more consumers with its unique charm. People who celebrate their birthdays with exquisite big cakes bring warm wishes and elegant taste.

From online surveys and field visits, it can be seen that there are no or few professional and comprehensive DIY dessert houses in the market at present, mostly because of single products and systematic services, but even so, their business is still very good. And at present, it is the development period of the market for college students and young people, the shopping habits of young people, and our excellent price and good quality are inevitable requirements. The market and consumption capacity around the school have been greatly improved, and the self-made consumption mode of mind is the new darling of the market.

project risk analysis and coping strategies:

(1) external risks:

1. the influence of the state on the production, sales, inspection and advertising policies of the food industry.

2. The existing competitors in the market, as well as the potential competitors, have to join, which makes the competition more intense.

3. The risk of being replaced by advanced technology of other cake shops due to low technology content.

4. Risks of raw material supply by upstream suppliers.

5. Bank loans or other financial risks.

(2) Internal risks:

1. The product production standards are not uniform and the equipment is not complete.

2. Uncertainty of market adaptability and adjustment ability.

3. The safety of cake raw materials and ingredients.

4. Whether the price and service can meet the development needs of the company.

5. Other issues in the company's business decision.

(3) Coping strategies:

1. Be familiar with the relevant laws and regulations of the food industry.

2. Strict company product inspection procedures to ensure food quality and safety.

3. Recruit and train technicians who have the skills to make cakes and operate advanced equipment.

4. Be good at managing upstream suppliers to ensure the timely placement of raw material supply.

5. Establish a reasonable information feedback mechanism, keep abreast of the latest market trends, and make timely business strategies to adapt to market changes.

6. investigate the customer's reaction in a certain period of time and improve the company's business in time.

marketing strategy:

(1) product strategy

provide comfortable venues and complete materials and equipment, with the guidance of special personnel, customers can choose different materials to make cakes according to their own needs, making cakes for their relatives, lovers, children, friends, themselves and themselves is extraordinary, showing their creative talents. Can also make chocolate, biscuits, jelly pudding, cookies, pies, egg tart puffs and so on. At the same time, we still have to sell finished products and fixed products. Customers can make unique cakes according to their tastes, needs and hobbies. We also run coffee and other drinks. If customers want to taste the freshly baked cake, they can stay in our cake shop for consumption. There are comfortable tables and chairs in our shop for customers to enjoy. Customers can also taste our coffee and other drinks while tasting the cake. Through the combination of cake and coffee, we can not only meet the taste needs of customers, but also taste our coffee and other drinks. Through the combination of cake and coffee, it can not only meet the taste needs of customers, but also improve their taste, thus attracting more consumers.

(II) Price strategy

Price is a sensitive factor in the economic environment. The influence of market price on competitiveness should not be underestimated. Customers have limited purchasing power and are very sensitive to price. Basically, the price must be acceptable to the public. If the price is to be adjusted, the quality of service must be improved at the same time as the price is raised. Customers' DIY cakes will be priced within 61-211 yuan according to the size, and other DIY products will be priced appropriately. The price of finished products in the store is similar to that of other pastry shops.

The breakdown charging method is that the minimum charge for general cake basic materials is 51 yuan, and the price can be adjusted according to the size of the cake. Including the required materials, customer's own ingredients (weighing), self-processing, goods provide processing equipment, aprons and method guidance, packaging, our shop provides one-stop service. All the expenses have been included in the materials, but disposable hats and gloves and aprons are extra.

In special festivals such as Valentine's Day, Christmas Day and Qixi Festival, appropriate adjustments can be made according to the market environment, mainly to launch various activities to attract customers.

(3) Promotion strategy

The membership card system will be implemented, so that customers can become permanent members only by paying a certain amount, and they can enjoy discounts when spending in our store with the membership card, and they can also receive small gifts when launching activities in our store. Non-members will get exquisite small gifts when their one-time consumption reaches a certain amount.

(4) Advertising and publicity

1. Distribute leaflets near the school

2. Post posters

3. Contact TV stations to publicize DIY promotions

4. Cooperate with Guangshang Radio Station

(5) Distribution strategy

1. Telephone ordering. (mainly for white-collar workers with busy lives)

2. Order online. Our main target consumer group pursues and guides fashion, has a strong health concept, and the computer penetration rate reaches 99%. Online ordering is a convenient and fashionable way to sell. Customers can find relevant samples about our store by logging in to our website, and they can leave messages online. Product and service introduction of cake business plan 2

1. Executive summary

With the development and progress of society, the living standard is constantly improving, and the requirements for life are also on the rise. The western food/baking industry in major cities in China has also developed and occupied a place, with unprecedented market development space. This thousands-year-old western food culture has landed in China market with lightning speed.

First, we need to open a shop that can make cakes in different ways, which can be called DIY cake shop. Of course, there are many different ideas. What is attractive is that our cake shop is to let customers tell what the cakes are in their hearts, and then our cake maker will finish them.

I think this practice is rare in cake shops at present, which is our highlight. Of course, we also have a goal, that is, we can treat cakes as works of art, collect them, and use fondant as materials. This kind of cake is available at present. In order to leave a good memory for people, I think many cake shops want to make cakes with this concept.

And we will try our best to finish it for those people. Of course, we have a hard-working and powerful team. From planning to publicity to selling. They actually do it, do questionnaires from customers, and then try to do it according to their requirements. Therefore, we urge people in the industry to take a long-term view and jump out of the fierce price war and the same-door killing; Come out from the homogenization of products and marketing, look to the future, start from the present, and start the real standardized development action-to create a strong brand enterprise that truly belongs to itself and has unique characteristics.

1. The company's mission is: "Delicious and healthy, providing you with new vitality every day.

2. The development theme of the company is quality, service, health, speed and fully promoting modern management.

3. The company adheres to the tenet of "scientific management, variety innovation, famous brand quality and customer satisfaction".

basic marketing target

The sales target in the first year is expected to reach 2 million yuan. The basic financial target is that we are confident that we can break even in the second quarter of the following year, including investment in advertising and public relations.

II. Introduction to the Project

The main product of the cake shop we founded is Fondant Cakes, which originated from British art cakes and is now a favorite cake decoration technique for Americans! Fondant, which has excellent ductility, can create all kinds of shapes and perfectly display fine features. The artistry of the shapes is incomparable, which fully embodies the perfect combination of personality and art, so it has become the mainstream of cake decoration today! With its luxury, exquisiteness and unique fashion elements, fondant cakes are not only used in wedding banquets, but also widely used in anniversaries, birthdays, celebrations, and even gifts between friends!

fondant cake can make things such as flowers, animals, cartoons and other things more stereoscopic on the cake. Even more successful, we can imitate the real thing, make a cake tarot card, a series of cake dolls, cake flower baskets and so on, which can give people a unique visual feeling that shines at the moment.

Our store adopts a novel marketing method. First of all, the decoration of our store: We think the decoration design of pastoral style is the most suitable. The fresh and green pastoral dress has a charm of taking quiet in the noisy city, which is not only suitable for the whole cake, but also in line with the current fashion concept. There are swing seats made of vines and flowers in the store for customers to rest and enjoy cakes, and play light music to relax customers.

when customers spend a certain amount of money, we can attract customers by giving away vouchers and other means, and at the same time, we can set up VIP cards. With the VIP cards in our store, we can enjoy discounts and monthly gift giving activities.

In cake making, customers can make a unique cake that belongs to you by describing their ideas to us and discussing the composition. For example, we can make customers' photos on the cake.

in terms of service, we also strive for perfection, smiling at customers, and providing perfect and thoughtful service.

I think the new cake concept, our understanding of current popular elements, our understanding of most young people in the post-91s society, and our fearless enthusiasm for rushing forward are all our advantages, which will enable us to better seize the opportunity to rush forward.

At the same time, the making of fondant cakes is a new popular technology in the United States. The domestic market is blank and the market is huge. Has it been opened? cake mania is very popular? This is the biggest advantage of our competitive market. The operation, management and training of imported food have a good foundation for many years. The most suitable investment for us is less investment, short cycle, no pressure on funds, and immediate results, which can make us better working capital and more conducive to our entrepreneurship.

III. Market analysis

1. Marketing environment

1.1. Market situation of cake baking industry

China's baking industry is developing rapidly. According to the statistics of the industry, the sales volume of the baking industry nationwide in 2119 reached 171 billion, with an overall growth rate of 41%, with rapid development and high efficiency. In recent years, the demand for cakes and cakes is also increasing steadily, and the market prospect of the whole baking industry is clear, which was once optimistic for investors.

1.2. Industry environment

The growth rate of baking industry in China is as high as 14%, and some small enterprises among them have been eliminated, with the elimination rate of 11%-21%.

1.3. Market composition

There are four categories in the baking market: cakes, cakes, bread and its affiliated dairy products. Among them, bread is the largest product, followed by cakes and cakes. Because dairy products are accessories of baking products, their share in baking industry is relatively small, and this product is common in all kinds of food stores.

Bread and cakes can be used as staple food, and the market share is also large; Cake is mainly a product needed for festivals, and it will have a smaller share than bread.

2. Analysis of competitive environment

There are quite a few large western-style bakeries in Ningbo, besides those mentioned by Angle kiss, there are also some relatively large western-style bakeries, such as Yuanzu, Lvzi, Breadtalk, Xinmeixin and 85℃, which will compete with Angle kiss among industries, but because there are few overlapping Bread, then we will focus on the distribution of various bakeries in Ningbo.