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Marketing skills of Meituan's new store?

First, improve the store exposure

To increase the sales volume of Meituan's new stores, the first choice is to improve the store exposure and search volume. You can better find your store through the exposure at the customer browsing entrance.

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Second, enhance the store's reputation

Many consumers who use the online consumption platform will take the store's reputation as the main reference factor. For new stores, we should try our best to improve the store's reputation while operating, so as to attract consumers better.

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Third, improve the engine search ranking

By optimizing the search engine, the natural search ranking of the store can be improved, which is very helpful for the promotion and sales promotion of new stores.

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IV. Promotional activities

Promotional activities are a good business model for how to increase the sales volume of Meituan's new stores. You can use the platform to launch promotional activities to increase sales volume and visits to a certain extent.

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V. favorable rate

For the online consumption platform, the favorable rate of the store is a very key link, which depends on consumers' recognition and satisfaction with the store consumption. Most consumers have herd mentality, and the favorable rate can better attract more consumers.

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VI. Pay attention to details

No matter what platform or category you are engaged in, details are a factor that can't be ignored, such as clear and true pictures, how to make the product layout fine and reasonable in category setting, and communication with platform staff. Pay attention to details and make efforts in store details for consumers' opinions and suggestions.

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The first order is fully reduced. This is the first time you use Meituan. Meituan will give you a discount, usually a full reduction of 15, so that you can feel the discount of Meituan and fall in love with it the first time.

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Different businesses have different strategies for full discount and full discount, and the amount of full discount is different. However, if you subtract a part from the full discount, you will feel really cost-effective.

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There is also a limited-time discount for merchants. If you grab it, you will earn it. Things that are usually expensive are not only exciting after the discount.

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There is also an internal discount for merchants. It's more cost-effective than other stores to ask them to buy things in the store. Will it make you feel excited?

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Some businesses will cash back. After buying things at their home, they can return a few dollars, which gives everyone a very suitable feeling. After all, shopping at ordinary times is just impossible. 1, low unit price drainage

You can make some of your own signature dishes into low unit price packages to drain. On the one hand, low-priced dishes are more likely to be pushed to the home page, on the other hand, small profits but quick turnover. Every store will have a low-priced bill with a cost-effective ratio, and the profit brought by this low-priced bill is enough to smooth out the loss of this package.

2. Spend money

The most direct way to put your shop on the front page of the US delegation is to spend money. Merchants can directly find the store operation on the Meituan takeaway merchant version of the APP, click to enter the store promotion, and then click "Dianjin Promotion" to enter the promotion homepage.

merchants can directly click on the recharge inside, and after recharging, the system will drain and promote the shops. The specific promotion mode and the traffic obtained from the promotion on that day can be viewed in it. In addition to this method, merchants can choose to bid for promotion, and of course they also need to spend money. 3, modify the name of the store

When ordinary users order takeout, the front desk will generally choose to obtain the user's current location information, and then recommend the store according to the user's usual taste and current user information. You can change the name of your shop to "store name+address name". For example, XX Roast Duck (Hunan University Store).

The advantage of this is that it is more specific to fill in, and it is more likely to be exposed to the home page by the system. At the same time, there are keywords that are convenient for users to search. Exposure will rise a lot invisibly.

that's how to promote your new store skills sharing on the meituan. For more information, please pay attention to the related information of this site.