In 1930, Harlan Sanders, the founder of KFC, opened a restaurant in his home state of Kentucky. During this period, Sanders studied new methods of fried chicken, finally succeeded in inventing eleven kinds of spices and unique cooking technology synthesis of the secret recipe, its unique flavor by the customer's popularity, the restaurant business is increasingly prosperous, the secret recipe has been inherited to this day. Kentucky in recognition of his contribution to his hometown, awarded him the honorary title of Colonel Sanders. The image of Colonel Sanders in a suit, white hair and goatee has become the best symbol of the KFC international brand.
KFC is the world's largest fried chicken fast-food chain, with more than 11,000 restaurants around the world. These restaurants can be found in more than 80 countries, from the Great Wall of China to the bustling downtown area of Paris, the picturesque city center of Sofia, and sunny Puerto Rico, where you can find fast-food restaurants with the KFC logo.
More than 10 million customers around the world enjoy KFC's Original Chicken, pioneered by Colonel Sanders nearly a half-century ago and made with eleven mysterious recipes for breading and deep-frying, in KFC restaurants around the world every day. Customers can also savor more than 400 other items at KFC restaurants around the world, such as the Kuwaiti chicken patty and the Japanese silky fish sandwich.
KFC in order to meet the needs of consumers at different levels, the way of customer service is also changing, in addition to in-store meals, takeout, from Oakland to Albuquerque, in the United States there are more than 300 in other countries more and more cities have been carried out home delivery business. And in some U.S. cities, KFC restaurants have partnered with the group's sister restaurants, Pizza Hut and Taco Bell, to offer customers meals at the same time at the same restaurant outlets located in busy neighborhoods. College students from Puerto Rico to California now include KFC fast food in their daily recipes.
More than 60 years ago, KFC's founder, Col. Sanders, invented what is now known as "The Family Dinner Alternative" - a complete meal for families who don't have time to cook at home or don't want to - and called it "Sunday dinner, seven days a week.
Today, the Colonel's spirit and legacy have come to symbolize the KFC brand, and the KFC logo, designed in the image of Colonel Sanders, has become one of the world's most distinctive and recognizable brands.
KFC belongs to the world's largest restaurant group, Yum Global Restaurants, which includes a chain of nearly 30,000 world-renowned KFC, Pizza Hut and Taco Bell restaurants in more than 100 countries and territories.
KFC opened its first restaurant in China on November 12, 1987, in the bustling Qianmen district of Beijing, beginning its history in the country with the world's largest population. Taking this as a starting point, KFC began to feel and learn from the Chinese society and market, gradually creating a management model with Chinese characteristics. In 1992, the total number of restaurants in the country was 10; by 1995, it had grown to 71. On June 25, 1996, KFC China's 100th restaurant was established in Beijing. This was a milestone that marked the beginning of a more steady development of KFC in China.
On December 30, 2008, in the "2008 World Brand Value Lab Annual Awards" organized by the World Brand Value Lab, the world's authoritative brand value research institute, KFC was honored as the winner of the "2008 World Brand Value Lab Annual Awards" by virtue of its good brand impression and brand vitality. In the "2008 World Brand Value Laboratory Annual Awards" organized by the World Brand Value Laboratory, the world's authoritative brand value research organization, KFC won the "China's Most Competitive Brands" award with its good brand impression and brand vitality, and won the general praise of consumers.
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