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The influence of political environment change on Quanjude's share price

The stock market has always been linked to politics, and the stock price is greatly influenced by it. The national policy determines the stock price trend.

As a tourist food consumer, it benefits from the continuous decline of CPI of food, and the company's comprehensive gross profit margin, and the increase of gross profit margin is the main reason why the profit growth rate is greater than the income growth rate.

It can be seen that the profit of Quanjude depends on the direct store as one of the few enterprises with a century-old brand in China. Since Quanjude was listed on the small and medium-sized board in 2117, the company's performance has steadily increased, but its development strategy has always been rapid expansion. According to the company's 2118 annual report, affected by the financial crisis, only the Shanghai store achieved a profit of 926,711 yuan. All other direct stores outside Beijing are losing money, with a total loss of about RMB 11 million. The shrinkage of the high-end business banquet market and the decline in the number of foreign tourists to China, as well as the decrease in residents' willingness to consume, have adversely affected the company's operating income. According to the company's experience in opening stores, the new store will attract a certain number of early adopters at the beginning, and after entering a stable period, the sales of the new store will drop to a certain extent. Generally speaking, Beijing-style catering belongs to the northern food culture, and Quanjude is a chain in the north of the Yangtze River.

The earnings per share of this stock in 2119-11 are expected to be 1.72 yuan, 1.81 yuan and 1.88 yuan respectively. The growth will mainly come from the contribution of the former

stores and the gradual loss-making of foreign stores. After all, tourism food consumption is profiteering. When the state supports tourism resources, as long as the company can actively improve the advantages and disadvantages of stores, it should still be optimistic about the high-end specialty catering industry represented by Quanjude.