I. upfront investment

The cost of opening an ice cream shop is divided into upfront investment and monthly investment. The upfront investment is roughly divided into initial investment, equipment cost, decoration cost and material reserve cost.

(1) Franchising fee

Joining can improve the success rate of opening an ice cream shop. Franchising fee is the fee charged by the joining company to provide various help and services to investors. Those so-called zero franchise companies are either unreliable or they will earn back in other ways. Generally speaking, in addition to the franchise fee, the franchise company also needs to charge a certain amount of quality guarantee money, which will be returned when the contract expires and the franchisee does not violate the contract.

(2) Equipment cost

To open an ice cream shop, you need to prepare all kinds of equipment, such as ice cream machine, snowstorm machine, water purifier, freezer, cold storage cabinet, smoothie machine, and other utensils and appliances. No matter what brand you join, some of the main equipment is similar, but there will be some differences because of the different product series. It will cost 71,111-81,111 yuan to purchase a complete set of equipment for the ice cream shop. Detailed equipment list and price will be provided to franchisees after joining Bingguo Rainbow.

(3) Decoration expenses

Consumers are easily influenced by the environment, and the quality of the consumption environment can directly affect consumers' mood, so decoration is very important for ice cream shops. The general decoration cost is about 31 thousand yuan, depending on the size of the store. If it is not a franchise store, you may need to find someone to design the drawings and pay the design fee.

(4), material reserve

In the early stage of opening a store, certain funds must be prepared to order the first phase of materials. Since everything needs to be ordered at the beginning, the cost seems to be relatively large. The first phase of the material reserve will generally be 21 thousand yuan.

the above is the initial investment cost of opening an ice cream shop, totaling 1.8 million yuan.

second, monthly investment

in addition to the above initial investment, we need to prepare some working capital to maintain the normal operation of the store.

(1) Raw material expenses

Raw material expenses are the most invested piece every month. The better the store business, the more raw materials will be used. Shopkeepers should expect the more raw materials they use, the better, because it means that they earn more, but raw materials should be used reasonably and not wasted. Judging from the store operation of Bingguo Rainbow in the past, the monthly cost of raw materials is about 44,551 yuan.

(2) Store rent (subject to local conditions)

Store rent will vary due to its location, size and other factors, and it is better to rent it for 3-5 thousand yuan a month. If the rent is too low, it means that the location is not very good, and if it is too high, it will be uneconomical.

(3) Salary of personnel (subject to actual employment)

An ice cream shop normally needs three employees, and two people can rest in a liner shift. At the rate of 1,511 yuan/month, it needs at least 4,511 yuan. If you think it's too low, you can take 1511 yuan as the basic salary, and then get a commission according to the turnover, which can stimulate the enthusiasm of employees.

(4), equipment loss, utilities and other

All kinds of equipment will be lost in the course of use, and the average monthly equipment maintenance cost of a store is about 81 yuan. And some miscellaneous expenses such as water and electricity are about 1111 yuan.

To sum up, the monthly cost of an ice cream shop is 54,631 yuan.

note: the cost of the store is not only the rent, but also a transfer fee when looking for a store. This part of the cost is relatively large, so it is best to look at the store before opening an ice cream shop.