Jiangyuer is a brand in Guangzhou.

jiangyuer (YAELJIANG) brand was born in Guangzhou, Guangdong province, and it is a brand of Guangzhou kaibai catering management co., ltd. As the head brand of pickled fish restaurant track, Jiang Yuer has been adhering to the catering concept of "Fish is delicious, soup is better" since its inception in 2116, focusing on the category of pickled fish, and has gradually become a favorite brand of pickled fish restaurant for consumers.

through continuous brand innovation, brand R&D capability and awe and insight into the industry, through years of development, it has developed into an innovative restaurant chain brand with more than 311 brand-contracted stores and more than 31 prefecture-level cities in China, and has also won honors such as Guangdong Top 111 Catering Enterprises and China Top 11 Pickled Fish Brands.

brand features

In terms of product enrichment, Jiang Yuer not only simply added one or two products, but reconstructed the whole product line. It has formed a strategy of attracting customers with signature products such as pickled fish series, retaining customers with classic boiled vegetables series, enhancing the richness of dishes with small stir-fry in casserole, and increasing the turnover of leisure products such as snacks and drinks.

at the same time, each series of dishes will also launch a variety of products according to the taste, ingredients and weight. For example, the signature product, pickled fish, has many flavors, such as sauerkraut flavor, garlic flavor, tomato flavor, rattan pepper flavor and so on. Also, according to the demand of the number of diners, we will introduce pickled fish with different specifications for single serving and 2-3 serving.

Based on the starting point of "home-cooked small restaurant", it is no longer limited to the specialty store of pickled fish, which will help Jiangyuer broaden the consumer groups and drive the increase of consumption frequency; It also helps to create a differentiated image.

above content reference: Baidu Encyclopedia-Jiangyuer