to run a store well, trademarks are essential.

In this era of intellectual property rights, we should learn to protect our rights and interests with legal weapons.

a trademark is a distinctive symbol made up of characters, figures, letters, numbers, three-dimensional signs, colors or sounds, which is adopted by producers and operators of commodities on the commodities they produce, manufacture, process, select or distribute or by service providers on the services they provide. It is a product of modern economy. In the commercial field, trademarks, including words, graphics, letters, numbers, three-dimensional signs, colors and sounds, as well as the combination of the above elements, can be applied for registration as trademarks. A trademark approved and registered by the state is a "registered trademark" and is protected by law.

Advantages of owning a trademark:

1. Brand-building effect: A trademark is a brand, which distinguishes the source of goods or services, guides consumers to recognize the habit of brand consumption, and improves business influence.

2. used for brand protection: to avoid the trademark that has been painstakingly designed or put into advertising in advance being registered first by others, to protect the intangible assets of the company, to prevent malicious competition in the industry, to prevent infringement by enterprises of the same category, to avoid unintentional infringement, and to pay huge compensation fees.

3. Necessary qualification for enterprise publicity: qualification requirements for enterprises to expand online marketing publicity and enter e-commerce platforms in consumer markets (such as supermarkets, Tmall, JD.COM and other e-commerce platforms)

4. Intangible assets of enterprises: they have the exclusive right to use trademarks and are protected by law, and can be used as intangible assets for pledge loans. Choosing a trademark with novel ideas and registering it is equivalent to buying a stock that will appreciate forever, which has very high economic benefits. Trademark pledge loan is a card for many enterprises in the face of insufficient liquidity or other financial difficulties, and trademark pledge can win more liquidity for enterprises.