Hot spring resort is a comprehensive place with many functions, such as hot spring bathing, accommodation, catering, meeting, fitness, hot spring resort entertainment and so on.

Although the research summary on the development mode of hot spring resorts is still very backward, a large number of pioneering hot spring resorts in China have actually achieved remarkable success through the innovation of development mode in many years of business practice. There are mainly the following six classic development modes:

scenic spot mode

The so-called "characteristic hot spring scenic spot" mode is to create a unique hot spring bathing scenic spot to win the market. This is the most fundamental mode for the development of hot spring resorts. The scale of such hot spring resorts is not necessarily large, but to a certain extent, it is creating modern hot spring culture, creating hot spring industry standards and leading the overall development of hot spring industry in China. The key is to use culture to package the theme or highlight the natural landscape characteristics and form an experiential hot spring bathing scenic spot, which mainly includes two types:

First, the boutique hot spring scenic spot facing the public. Represented by Imperial Hot Springs, the leader of hot spring industry in China, and Tianmu Hot Springs, a super rising star. Whether it's Yu Quan Dao, Tai Yi Wu Ti, N Fu Tang Sixthly, or Tianmu's Zhenshan Hot Springs, Taiji Eight Soups, Beauty Four Moistening Soups, Nine Steps and Six Methods Mu Soups Ceremony, and the "Summer Hot Springs" advocated by them, they are actually creating and enriching modern hot spring culture. It is precisely because we are committed to creating hot spring culture, excavating the connotation of hot spring health preservation, and building a hot spring lifestyle that Imperial Hot Spring and Tianmu Hot Spring have become the industry benchmarks, not only winning the success of project development, but also successfully casting corporate brands, forming management teams and business models, making them have capital export brands and implementing national strategic expansion.

second, the high-end SPA scenic spot for the minority. Take Bailian SPA in Kunming as the representative. Bailian SPA takes advantage of the regional advantages of Yangzonghai Tourism Resort in Kunming as a gathering area of high-end leisure and holiday products, emphasizing high per capita consumption rather than large-scale tourists, and finally it is rated as "the first hot spring SPA in Asia", which has achieved great success in development and operation. We judge that with the increase of high-end leisure consumers in China, Bailian SPA will become one of the most important directions for the development of hot spring resorts in the future.

conference center mode

the mode of "hot spring+conference" is the most common and most successful development mode of hot spring resort, which is divided into two modes: "hot spring+large conference" and "hot spring+small and medium-sized conference".

first, the "hot spring+large conference" mode. Jiuhua Mountain Villa in Beijing is undoubtedly the most typical representative. It is keenly aware of the huge conference market in Beijing, makes full use of the value of hot springs for recuperation and leisure integration, enlarges the article on the integration of hot springs and conferences, and treats business meetings as the most important service. Well-built business and conference facilities (the number and scale of conference rooms are shocking), supporting full-time conference reception department, and rooms, catering, entertainment, sports, health care, physical examination and shopping services that meet the all-round needs of conference guests, coupled with strong relationship marketing, have finally made it a well-deserved "hot spring club capital" in Beijing. This hot spring metropolis mode combines large-scale conference and exhibition with hot springs, and carries out various supporting construction and operation services around the metropolis. The conference and exhibition becomes the protagonist and the hot springs become the supporting role, but it finally realizes a huge breakthrough in the comprehensive development value of hot spring resources, which is a typical innovative mode, but the huge scale of its conference market is the key to its success.

secondly, the mode of "hot spring+small and medium-sized conference". Relying on medium-sized cities or provincial capitals, this model mainly uses the leisure and health value of hot springs to attract small and medium-sized group meeting markets, which is the most basic development model of most hot spring resorts in China. Because the requirements for market scale, resource value, capital investment, site conditions and other factors are relatively low, it is also the most successful development model. However, the biggest problem of this kind of development mode is that the competition is relatively fierce. Therefore, it puts forward higher requirements for the theme positioning, product characteristics and management level of hot spring resorts, especially the marketing strength with travel agencies as the main channel, especially the need for high-level planning from the beginning.

Paradise mode

The combination of hot springs and sports and amusement is also one of the most common development modes of hot spring resorts. On the basis of hot spring bathing, its core is to develop sports and amusement projects that meet tourists' experiential and participatory needs, effectively enhance the overall attraction of hot spring resorts, extend the stay time of tourists and even improve the off-season operation of hot spring resorts, improve the per capita consumption level, and achieve a breakthrough in overall development and operation. Here are four typical examples:

First, hot springs+water recreation. Introducing the most popular water recreation project in the family market in summer into the hot spring resort to make up for the lack of product development in this off-season in summer has a very prominent effect on improving the overall operation of the hot spring resort. Represented by the water space of Wendu Watertown in Beijing, Jinjiang Hot Spring in Enping, Guangdong, known as "the first dynamic spring in China", and Qingshui Bay Qin Hot Spring in Wuyi, Zhejiang, etc., a series of fashionable, dynamic and exciting water amusement projects, such as hot spring wave-making pool, hot spring rafting, hot spring swimming pool and water slide, have achieved the hot summer operation of hot spring resorts. This model has been proved to be one of the most successful development models, but the key to future competition lies in the continuous innovation of water recreation projects, which puts forward higher requirements for the investment scale and equipment renewal of water recreation.

second, hot springs+golf. Taking Shanghai Sun Island Golf and Hot Spring Resort, Beijing Longxi Hot Spring Golf, Huizhou Tangquan Golf, Guangxi Jiahecheng Hot Spring Valley and Tianjin Baodi Pearl River Dijing Hot Spring Resort as representatives, through the full combination of high-end hot spring SPA and golf, a high-end leisure classic combination product-hot spring golf is formed, which is a classic model for the development of top resorts. In this model, the innovation and integration of culture is the key to improve the overall quality.

thirdly, hot springs+ski resorts. Take Qingdao Jimo Tiantai Hot Spring Ski Resort and Liaoyang Gongchangling Hot Spring Ski Resort as representatives. The combination of hot springs with the most fashionable and challenging skiing events in winter is a wonderful combination of health preservation and sports, which will form a strong attraction and competitiveness, and the concept of "vibrant winter" also came into being, thus effectively promoting the breakthrough of winter tourism. This model should become an important model for the development of hot spring resorts in northern China.

fourthly, hot springs+comprehensive amusement. Take Zhuhai Haiquan Bay as the representative. Combining the relatively static hot spring bath with a variety of dynamic amusement projects, the combination of static and dynamic, and the combination of health, leisure and amusement experience can greatly enhance the overall attraction of hot spring resorts and improve their comprehensive income. With the rare ocean hot springs as the core, Haiquanwan Resort consists of five-star hotels, mysterious island theme parks, fisherman's wharf, theatre of dreams, physical examination center, Caribbean coast, sports clubs, outward bound training camps, golf projects, leisure fishing areas and self-driving camps, etc. It is a super-large tourism and leisure resort with the most complete functions and comprehensive facilities in China, and was awarded the first "National Tourism and Leisure Holiday Demonstration Zone" by the National Tourism Administration. This model combines hot springs with diversified amusement projects to the extreme, thus generating great market attraction.

fifth, natural hot springs+farmhouse music. The Red Star Ping Hot Spring Resort in Suichang, Zhejiang Province, as the representative, is not only the only pure natural hot spring developed from fluorite mine in Suichang County, but also the only five-star hot spring farmhouse in Suichang: the resort also has a farming experience area and an agricultural sightseeing garden, with different experiences in different seasons, including tea experience area, bayberry experience area, bamboo shoot experience area, bansu experience area, melon and fruit thinning experience area, fishing experience area, etc. The vegetables in the resort are all from the old farmer < P It is worth mentioning here that the resort has the original ecology of Wuxi River bighead fish, catfish, whitebait, tigerfish, etc., the local pork of Hongxing Ping, the native chicken of Huangniling, the cattle and sheep of Hushan, etc., and there are countless rare mountains and lakes. This model combines hot springs with modern natural projects, which has produced a huge local market.

rehabilitation base mode

The core essence of hot springs to attract the market is health preservation. With the increasing number of people in sub-health state in society, people's demand for health preservation and rehabilitation is increasing. Combining hot springs with rehabilitation can best make it a big industry. Relying on hospitals, life science research centers and other institutions, giving full play to the role of medicine, life science and health management, and combining with the application of modern physical therapy techniques, the health and wellness value of hot springs is deeply combined with a series of means such as daily physical examination, medical treatment, diagnosis, rehabilitation, recuperation, fitness and so on, so as to build a hot spring rehabilitation base, which can completely make a big article on health and wellness of hot springs and obtain great benefits. This model is represented by the four major rehabilitation physiotherapy centers in China and the famous hot spring in Asia-Tanggangzi Hot Spring Sanatorium.

Ecological manor model

This model is represented by Beijing Xiedao Resort. According to the model of "hot spring ecological manor", the organic integration of hot spring resources and ecological farm development will achieve dual goals:

On the one hand, it will give full play to the extended utilization value of hot spring resources, build greenhouses with geothermal energy, and develop high value-added breeding projects and hot spring ecological agriculture projects, which will help promote ecological agriculture to move from a single product economy to a service economy. On the other hand, the construction of eco-farm has effectively improved the leisure environment of hot spring resorts, and it is also possible to create a unique hot spring bathing place by using the facilities carrier of eco-farm. Taking Beijing Blues Manor designed by Lvwei Chuangjing as an example, through the artistic transformation of greenhouse, it has become the core place of hot spring bath center, with little investment but unique features, forming a model of combining hot springs with ecological farms. This model is very suitable for developing hot spring resorts in non-construction land areas.

community model

because of the great value of hot springs in health and tourism and leisure, they have created outstanding advantages for the development of real estate, especially in tourism real estate, and can often form great competitiveness in the real estate market with the characteristics of "health and leisure", thus obtaining a very considerable return on investment. Therefore, the "Hot Spring+tourism real estate" model has become one of the most priority development models for most hot spring resorts in China.

The extensive combination of hot springs and tourism real estate has even formed a large number of large-scale hot spring resorts, hot spring towns, hot spring new towns (districts) and other projects, which has promoted the overall development of large areas. We believe that the development mode of "Hot Springs+tourism real estate" will remain one of the most important development modes of hot spring resorts in the future.