The rise of light food brands can be traced back to Japan in the late 1980s and early 1990s. At that time, the younger generation of white-collar workers demanded more and more healthy diet, taking meat as the staple food, and all kinds of vegetables and fruits became popular. In addition, young people also like to eat light food such as pasta and sushi. However, with the changes of the times and the continuous improvement of the economic level, people no longer favor high protein as before, and more and more people lose weight, resulting in more and more young people refusing to eat meat and turning to light and healthy food. ?
The taste of Chinese light food is getting richer and richer.
Nowadays, the taste of western food tends to be light, and more attention is paid to the quality of diet. Compared with other light food brands, Chinese light food also has an advantage in price. However, in recent years, under the influence of the global epidemic, many merchants choose to change western-style light food into light hot pot to meet the needs of consumers, and at the same time, some Chinese light food formats have emerged for young people.
Chinese light food first uses richer consumption scenes.
With the improvement of China's economic level and the continuous improvement of people's living standards, people put forward higher requirements for diet, which also provides a broad development space for the light food model. As a kind of healthy, fashionable and healthy food, light food is sought after and popular at present. Although its calories are much higher than ordinary hamburgers, it is rich in carbohydrates and dietary fiber and belongs to the category of healthy diet. In some developed cities, light food has also become a cultural element of catering trend and a way of social entertainment. ?
In addition, the rapid development of Chinese light food is inseparable from its category upgrade. From Chinese barbecue to western food, from Chinese fast food at West Point to Chinese dinner, more and more people choose light food. With the change of the new generation of young people's eating habits, these young people pay more attention to health and safety.