FuNiuTang is a catering venture led by Peking University graduate Zhang Tianyi, with Liu Xiao, a master's degree in law from the Beijing Foreign Studies University, Song Shuo, who gave up a full scholarship for an MBA at an American college, and Zhou Quan***, who has long had a stable job in Shenzhen, launching the project.
Zhang Tianyi said, his entrepreneurship is forced out, looking around the people crowded to the civil service, institutions, 500 close, he suddenly felt that "there is no point in living", graduated from the job search, and then buy a house, buy a car, get married and have a baby ....... He asked himself, go back to your hometown, these are not all there? The first thing you need to do is to get your hands on some of the most popular products and services in the world.
Don't want to work from nine to five, but also not willing to do a big unit behind a screw, and finally can only choose to start a business. Said to do, during the university opened a dumpling hall of his eventual entrepreneurial projects locked in the catering industry, and finally he thought of Changde Beef and Rice Noodle, a rice noodle is a staple of the South, very market, and Changde Rice Noodle preparations are mainly in the early stages of the beef and beef bone broth need to be boiled in advance of the ten hours, and the real operation of the time, from the cooking of the powder to the meal, the whole process is no more than 30 seconds, with the standardization of the operation! The possibility of standardized operation. In February 2014, Zhang Tianyi and cousin Zhou Quan returned to Changde, began to walk the streets and alleys to try to eat rice noodles, it is said to eat ten Wan a day ate chrysanthemums on fire. Eventually, they picked a few stores with excellent taste, including Changde's most famous Liu Deaf, thinking of worshipping the teacher to learn the art, but were rejected. Disappointed, inadvertently found a very authentic taste of rice flour store, after obtaining the consent of the owner, they went through a series of processes to worship, learn the art, and then standardized and refined, bought a small scale, a small spoon in countless nights inside a small spoon to weigh every kind of herbs, ingredients, and then through the Changde Catering Association to invite to the most famous local chefs of the rice flour store to taste, and then finally produce these recipes.
After returning to Beijing, Zhang Tianyi persuaded Song Shuo and Liu Xiao to join him, and the four of them began to look for a storefront, and eventually chose a 30-square-meter store at the Jintai Sunset World Financial Center.
April 4, 2014, the store officially began business.
"BaBan" is a Hunan dialect word meaning "to be stubborn and to suffer". In the beginning of the Fu Niu Tang, only their four partners, beef to cut their own, their own fried, their own stew, rice noodles to buy their own, their own soaking, their own hair, their own cooking. All the work they have to do themselves, need to work more than 16 hours a day, and basically very heavy physical labor. Zhang Tianyi said that entrepreneurship should have the spirit of barbarism, not afraid of suffering, not afraid of tired, insist on moving forward.