I'm here to throw cold water, before you open a milk tea store hope you have a clear understanding of the industry.

1, milk tea store is very difficult to make a profit

Open milk tea store to make money probability of roughly 50%, but this money probably rely on you to get up early in the morning and late at night, busy, sacrificing weight and temperament in exchange for, and then, but also a slightly better level of white-collar income.

2, now the milk tea store brand competition is fierce, it is difficult to make their own products out of the head, but the pit of the franchise is very much

If the early ten years, their own milk tea store is still hopeful, after all, the market at that time is chaotic, and there is no big giant appeared. But not now, after the evolution of milk tea to complex fruit tea, milk cover tea, a white man with no experience in catering want to open their own milk tea store is basically not much possible.

Because the big brands have the advantage of scale in purchasing, the purchase price may be cheaper than you go to the wholesale market to purchase the price of half, and the quality is also you buy to be good. Why? Their purchasing staff is based in the Yunnan countryside, directly from the hands of farmers who grow strawberries to purchase, the same day air transport to their own cold storage across the country, and then distributed to 2500 stores with a cold chain delivery truck. Strawberries are fresh and cheap, how do you get them alone?

3, if you want to join, the crooks have been waiting for a long time

Milk tea to join the catering industry is a concentration camp for crooks, in the industry known as the "fast recruiting company", they are constantly registering new brands, and constantly harvesting those who dream of starting a milk tea store kind and stupid compatriots.

The only thing the company wants is to trick you into joining them, and it's not something they care about if you run a business or not.

For example, if you go to Baidu and search for the popular milk tea "a little bit", the first few are advertising sites, they will say that this is a little bit of the official joining site, you call into the phone to go, they will try to get you to the headquarters to go, and then tell you that a little bit of joining is very strict, you do not meet the conditions, but a little bit of a sub-brand, you can be a little bit of a sub-brand, you can be a little bit of a sub-brand. A little bit there is a sub-brand, you can join, but also very profitable clouds.

In their well-designed layer of the set, you quickly paid a few tens of thousands of dollars to join the fee, plus the purchase of tea machines, TVs, cash registers and so on, a few hundred and twenty-thousand dollars, find a dozens of square meters of stores, hire four or five shopkeepers, and then, you'll be waiting for the business to get up slowly, I wish you as you wish.

Believe me, nothing is going to happen, you are 90% likely to be closed down and shut down, and that hundreds of thousands of dollars is all the capital you have saved for so many years, and even have borrowed from your parents and friends of 100,000 or 800,000 dollars.

According to Meituan's 2017 statistics, there were 180,000 new drinking establishments across the country that year, and what about the ones that went out of business? Think for yourself about this staggering closure rate, and don't believe you're better than anyone else because there's a survey that says 94% of professors believe they teach above average, this is called the positivity illusion.

4, even if you join a regular brand, then the bitter days began

You were hit by the goddess of fortune, actually joined a brand of milk tea store that does not aim to cheat money, then congratulations, the bitter days began.

Don't fantasize that you'll get the store up and running, then hire a few clerks plus a store manager, and you'll be able to travel the world and enjoy wealth and freedom. Employees who are paid dead wages are not motivated to make your store profitable if you can't guarantee that you'll be in the store every day to keep an eye on it yourself.

Listen to me slowly.

First of all, the vast majority of milk tea store employees in China are paid very low salaries, in the third and fourth tier cities is about 3000, this salary you do not expect them to have any positive initiative, the store's hygiene, placement, service attitude, if you do not keep an eye on the store, it is a mess.

You must think, then I give them shares or share, or processing salary, let them have motivation is not good. Of course, this may be possible, just as there are still 10% of the milk tea store is very profitable as possible. You can calculate an account, generally a store to hire 5 shopkeepers (street store, 30 square meters or so of milk tea store), you give each of them to add 2,000 salary, then a month is more than 10,000 costs, a year to pay more than 120,000 yuan. You want to open a milk tea store, may be a year is 200,000 to 300,000 yuan of profit, the result is that you put half of the profit directly share out, I do not know if you shed.

Every shopkeeper comes in to train them to make milk tea, a milk tea store has about 30 SKUs, a new shopkeeper on board and then to skillful operation, a month past. Then, the sad thing is, the milk tea store clerk mobility is extremely high, how high is it? They leave in about 3 months or so, and if you hire 5 people, you'll probably see 20 new faces in your store a year, scary or not?

What if your business is just doing well? Well, congratulations, you're in for a treat.

The peers on the street will constantly cause you trouble, and to be honest, the owners of milk tea stores are really not as qualified as you are. Then the gangsters will also come to collect protection money, don't think that the special struggle against black and evil will wipe them out, you will know if you try to open a store yourself.

The takeaway sites will keep exploiting you, and today they want you to do activities, tomorrow they want you to deliver milk tea. Even the takeaway boys, some of whom are nearly as good, will signal you to give him a favor every now and then. The local health, food safety, fire, city management and other departments will pay attention to you a little, before you do a clerk as long as you make a contract to get a statement, now you not only have to beat the milk cover, but also to learn to beat the hooligans.

5, milk tea is profitable industry?

Many students writing articles, there is a naive calculation method, counting a thing is not profitable, the old selling price and cost to compare. For example, they counted a milk tea is not profitable, is a simple comparison of the cost of raw materials and selling price, but you know the cost of a milk tea store is more than these ah, do you spend money to hire so many clerks on-site production of milk tea is free? Is the rent free? The company's main goal is to provide the best possible service to its customers, and the company is committed to doing so.

If that's the case, the media is a super-profitable industry, for example, I wrote this article, spent about 20 cents on electricity, as long as someone rewarded 100 dollars, I am 500 times the windfall, is not it?

The rent on the first floor of Chaoyang Joy City is about 50 yuan per square meter per day, a 30 square meter milk tea stall, the rent is 1,500 yuan a day, a year is more than 500,000 yuan, which has not counted the management fee and property costs. It sounds chilling.

Speaking of gross margins, let me talk about another concept.

You know gross margin and gross profit are two different things. A cup of pearl milk tea, maybe it has a high gross margin, say 90%, but it only sells for $8 a cup, which means you can only make $7.2 in gross profit selling a cup. A cup of fruit tea, gross profit margin may not be high, such as 70%, but it is a cup of pricing 15, that you sell a cup can earn 10.5 dollars. So would you say you want to sell one with a high gross margin, or one with a high gross profit?

Of course you want to sell high gross profit.

But what happens if you're not in the store? You'll find that your store is high on pearl milk tea sales and low on fruit tea sales.

Why is this? It's simple. Pearl milk tea is good to do ah, fruit tea to do too much trouble, for a fixed salary clerk, a customer over, if he does not know what to order, the clerk will recommend what milk tea? Many shopkeepers would recommend the easier to make pearl milk tea.

Don't expect the clerk to think like the owner, they have their own interests at stake.

This is why you must be in the store.

Don't be fooled by gross margins, they depend on how you do the math.

6. You don't care about money? Then even less money

If you say our family has money, I don't care about money.

Then congratulations, you probably won't be able to make money in your life by opening a milk tea store, it's not bad to treat it as a money-burning game.

It's been proven that it's easier to make money in a couple's wife's store for those who have borrowed more than 100,000 dollars because they desperately need to improve their lives, and that's the only hope they have. A milk tea store is a program that depends on hard work and diligence to make a slight profit, and if the owners don't care about the money, then there's really no hope.

Don't be fooled by the cozy picture of a milk tea store on TV. In a cramped store of only 30 square meters, you still have to find a way to fill the ice machine, tea maker, water purifier, freezer, milk, fruits, tea buckets, plastic cups, fruits, and so on, and then hustle and bustle with four or five co-workers to squeeze it all together. When business is good you are so tired that your hands and feet are shivering, and when business is bad you are so entangled that your soul is trembling.

As soon as you enter the milk tea industry, the interesting soul and good-looking skin will go up in smoke, think about it, young people.

The above is from famous marketer Pony Song.

So, do you still want to open a milk tea store after reading this?

Character, location, spending power, foot traffic.

CharactersFemale good-looking affinity is stronger especially in front of schools.

Location is needless to say where there are many people where to think about the rent is expensive.

Consumer places are poor not trashy can not.

People flow literally.

Warm tips can be in the opening of a burger two cents to find a boyfriend together to open the most economical