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1, single economy.

Refers to the business opportunities brought by single people who attach great importance to the quality of life and advocate high-consumption life.

Statistics show that the number of singles in China has exceeded 200 million, and such a huge crowd has spawned a single economic market.

Consumption characteristics:

Like novelty and novelty of special consumer goods and services.

(2) The psychological satisfaction of staying at home and enjoying services.

Entrepreneurial inspiration:

One person package (one person's food, one person's trip, etc.). ).

② dating sites.

③ Pet market, pet products and pet health and beauty services.

④ Single cultural service.

2. Social terrorist economy.

More and more young people label themselves as "social phobia".

For people who are afraid or unwilling to communicate with others, the consumption scene that emphasizes socialization is too tired and complicated.

Consumption characteristics:

A relaxed, free, relatively private and full-service consumption environment.

② Pay attention to the "sense of boundary" and the consumption with strong autonomy.

Entrepreneurial inspiration:

① Unmanned hotels and restaurants.

② Social stratum with high EQ.

③ Online personality test.

3. Sell the Meng economy.

It is an economic behavior to satisfy consumers' psychology of pursuing and appreciating Meng through Meng products as the main selling point or value-added point.

Consumption characteristics:

① Pay attention to the spiritual attributes, comfort and fashion of products.

② Pay more attention to "face-to-price ratio" than "cost performance".

Entrepreneurial inspiration:

(1) cartoon dolls, handmade products with cute things.

2 features "Meng Department" IP.

③ From mobile phone case to snack packaging to daily necessities.

Many goods can attract attention with the help of "Meng".

4. New agricultural economy.

The new agricultural economy and the wave of live broadcast have made many young people choose to return to their hometowns and sink to the countryside represented by live broadcast e-commerce.

Consumption characteristics:

① Hometown experience, return to nature and pay attention to natural health.

② Local characteristics.

Entrepreneurial inspiration:

① Live broadcast of agricultural products.

(2) Develop * * * to enjoy agriculture.

(3) Characteristic brands such as leisure farms and rural tour guides.

5. Temporary economy.

Temporary economy refers to temporary food, that is, food that is about to reach its shelf life. This kind of food is usually sold at a very low price to clear the inventory.

Consumption characteristics:

① Pay attention to cost performance.

2 "missing" psychology.

③ Strong consumer satisfaction.

Entrepreneurial inspiration:

(1) Find the source of goods, and cooperate with processing plants, supermarkets and shops for distribution.

2 find an online store and distribute it from media experts.