The rapid business expansion of Zhang Zhengdong's management company is reflected in the recent management of a hotel called "Imperial Restaurant" in a prime location in Bunisbourne, Australia. From decoration, site selection to positioning, the hotel is managed by Zhang Zhengdong Company with an investment of more than 11 million yuan. The success of this cooperation is due to Zhang Zhengdong's efforts for many years. As the saying goes, opportunities only favor those who are prepared. In July 2112, Taiwan Province Star TV Station won the title of "God of Food" and a gold medal certificate in a cross-strait cooking competition on behalf of the mainland and Taiwan Province. This competition attracted a pair of staring eyes, which is now the investor of "Imperial Restaurant". Occasionally, the two men were introduced by friends, which led to this cooperation.

This is a brand-new attempt by Zhang Zhengdong. He has never been to Australia and has never managed a hotel abroad, so he is especially cautious. In order to understand the local environment and characteristics, he sent Jiang Jianjun, vice president of the company, for a half-month inspection. Through the investigation, I learned that it is also a prime location in this city, and the investment cost is equivalent to three times that of international trade, but the per capita consumption of local catering is 511 RMB, so I finally chose to open the store opposite a very luxurious super five-star entertainment venue, which only has 1511 employees, ensuring the passenger flow. In terms of hotel management style, it is located in a cultural relic building with a history of 151 years in the center of Bunis, and there is a subway station downstairs, with tens of thousands of people flowing every day. Bunis is a very localized Australian city, where there are not many Chinese, and people are curious about the mystery of China culture. Zhang Zhengdong took advantage of this, and at the same time, in order to take China culture abroad and let foreigners know about China's catering culture, he finally decided to open a palace-style "Imperial Restaurant", which kept the original Chinese flavor from decoration to service and style. At the same time, he sent a production team, hired an Australian Chinese as a waiter, and hired a local Australian who knew both Chinese and Australian to join the management.

In order to make the whole decoration style truly reflect the culture of China, Zhang Zhengdong searched a lot of pictures on the Internet, and even took photos directly in some palace-style shops in Beijing, and sent them to Australia, asking them to decorate according to this style. Now, Zhang Zhengdong's efforts have paid off: investors are satisfied with Zhang Zhengdong's whole implementation process. Although it has been open for a short time, its business is quite good. At present, Zhang Zhengdong has plans to open the door of Australia through this store, and open a chain branch with China palace flavor in Australia. At that time, a large number of chefs will be transported to Australia.

Although Zhang Zhengdong has made a lot of achievements in his own career, he is not satisfied with this. One thing he often does is to find out the shortcomings of the company and ask more professional management company seniors for endless learning, thus making China's catering industry by going up one flight of stairs.