One of the motivations for the Golden Week system is the measures taken to stimulate consumption, stimulate domestic economy and promote domestic tourism under the background of the Southeast Asian financial crisis in 1997. Wu Bihu, director of Peking University Tourism Research and Planning Center, believes that consumption, as an important symbol to measure the balanced development of social economy, is closely related to the income level of social groups, the renewal of people's consumption concepts and the adequacy of consumption time. By giving enough rest time, the economic thinking of ordinary people in China has been stimulated to change from simple accumulation to accumulation-consumption, which has played an important role.

The increase of leisure time in China has greatly enriched people's life. At the same time, people's leisure consumption ability is also constantly improving, and the consumption for catering, shopping, tourism, fitness and entertainment has greatly increased compared with before. This indicates that people have turned from meeting the basic needs of reality to yearning for spiritual life, from the traditional production-consumption mode to consumption-production mode, and people have begun to enter a new stage of developing themselves in an all-round way from a limited stage. ■ Keyword: Stimulating the pressure of consumption blowout, making huge profits in holiday economy

The Golden Week officially started from the "Eleventh" in 1999. At that time, the State Council issued a special document, the main purpose of which was to stimulate consumption and stimulate domestic demand. Due to the National Day in anniversary and the weather, the tourism during the "Eleventh" period in 1999 was not popular.

Spring is a good time to travel. During the Golden Week of May 1, 2111, people took advantage of the long vacation to travel in succession. Most traditional tourist attractions are crowded with people. At that time, the media used "blowout" to describe this sudden tide of tourism. At that time, Mount Tai scenic spot in our province set a record of receiving more than 51,111 people a day, and this record has not been broken so far. At stations and scenic spots, people wait in line for cars and other ropeways, and wait for hours. Tickets are hard to buy, rooms are hard to book, and cars are hard to travel ... This scene is still vivid to many people.

Crowds of tourists jostle each other, which makes the scenic spots, hotels, transportation and restaurants in all tourist hot spots feel unprecedented pressure, resulting in the behavior of profiteering and cheating customers, and the prices of accommodation and catering have doubled.

From then on, people were surprised to find that there was so much "gold" in the Golden Week. The media used "pots full" to describe the gains of merchants and "holiday economy" to describe the new impetus of the Golden Week. Since then, people have begun to see chartered flight and special trains, and the number of people traveling abroad with passports has also increased. That is, from then on, the real mass tourism boom began. ■ Key words: warm-cold-line diversion tourism forecast, holiday-run scenic spot capacity dark horse < P > The concentrated outbreak of passenger flow in the early Golden Week made people see the potential of tourism, but also exposed the practical problems and supply and demand bottlenecks in tourism on a large scale. The blind crowds gathered in traditional cultural scenic spots, which brought new challenges to scenic spot management. The crowded tour process brings many people not happiness, but a feeling of suffering. This is a tour?

the government made a move. On the one hand, we began to vigorously promote some non-mainstream warm and cold routes, on the other hand, we began to set up holiday offices, launched a tourism forecasting system, included hot spots in various places in the monitoring scope, and released dynamic tourism information through the media to macroscopically regulate the direction of passenger flow and guide tourists to avoid tourist peaks and hot spots. At the same time, the best capacity of some scenic spots has been announced. Under this capacity, people's sightseeing is comfortable and the pressure of scenic spots is within a reasonable range.

Some emerging tourist destinations, especially mountain-type tourist attractions with large capacity, have risen rapidly and become "dark horses" in the market. For example, the popularity of Mengyin Mengshan is an example. Among many forest parks, it is the first to brand the "natural oxygen bar", and the number of visitors in the Golden Week even exceeds that of Mount Tai. This kind of "dark horse" case is not uncommon in the development process of the Golden Week, and it happens every year. For example, the later Jiangbei Watertown Liaocheng, Yishui Underground Wonder Tourist Area, Qingdao Underwater World, etc., all took advantage of the golden week's favorable weather, favorable place and harmonious people, and quickly became popular. The Golden Week has therefore become the "touchstone" of the scenic spot.

With the development of the Golden Week and the concern of all walks of life for holiday tourism, tourists' information channels are also increasing, and they are becoming more rational in tourism consumption. This effectively eased the contradiction between supply and demand of Golden Week tourism.

■ Keyword: Cancel the paid vacation dispute

The government's macro-control has objectively played a role in guiding the passenger flow and the market. However, the controversy or doubt accompanying the Golden Week has never been broken. Is the consumption pattern and institutional arrangement of this 7-day national holiday a big advantage or a big disadvantage? In this regard, there are two completely different views: one is to retain the golden week system, the other is to cancel the golden week and replace it with paid vacation. Some public opinions have also given suggestions such as "decentralized holidays" and "zoning".

However, people are faced with the reality that although "paid vacation" has been stipulated in principle in law for a long time, in practice, there are not many units that can really implement it. For most people, "paid" and "fake" leisure methods are only theoretical ideas.

The National Holiday Office also fully affirmed the rationality of the Golden Week a few days ago. The person in charge said that under the constraints of many factors, such as the small coverage and insufficient implementation of "paid vacation" and the short weekend, it is impossible to travel long distances. The public holiday with the basic characteristics of covering all citizens not only meets the actual needs of the people, but also conforms to the traditional concept of attaching importance to the family in China, creating conditions for family travel.

statistics from the tourism sector also provide evidence. For example, in the "Eleventh" in 2111, our province received 5.192 million tourists, and in the "Eleventh" in 2114, it reached 1778411, and the total tourism revenue increased from 2.178 billion yuan to 5.617 billion yuan. Since the implementation of the Golden Week, the cumulative number of tourists in the country has reached 1.17 billion, and the three Golden Weeks each year have shown a rapid growth trend year-on-year; During the more than ten golden weeks from November 2111 to May 1, 2115, the national tourism revenue totaled 429.2 billion yuan.

For tourists, Golden Week has become an expectant festival. And paid vacation and Golden Week are completely complementary, not antagonistic. ■ Keyword: Leisure, Balanced, Rational, Self-driving Lifestyle, Respect for the Market

The Golden Week entered its seventh year, and the discussion about the "seven-year itch" of the Golden Week spread. The fact that supports this view is that the Golden Week reception of travel agencies began to encounter waterloo, which was not as good as before.

this is just a small profile. It is understood that although the tourist reception of travel agencies in the provincial capital shows a downward trend during the Golden Week, this is not enough to show that the Golden Week has lost its charm, which is precisely a more rational and balanced performance of the market.

It is reported that around 1999, there were only about 511 tourist attractions in our province. At present, according to the data held by the Provincial Tourism Bureau, there are more than 811 scenic spots selling tickets. With the richness of various tourism products such as ecology, humanities, fitness, leisure and amusement, the market capacity of tourist attractions in our province has greatly increased. Take Jinan as an example. In just a few years, in addition to the three major scenic spots in the urban area, there have been more than 41 scenic spots in the suburbs of Jinan, with different types, forming a recreational belt around the city with rich content. If you add scenic spots without fees, the market capacity will be even worse.

In addition, people's ways of traveling are becoming more and more diversified, and the development trend from sightseeing to leisure has begun to appear. More and more tourists are no longer satisfied with the hasty and cursory sightseeing tour, but pay more attention to the quality of leisure, and prefer to stay in the scenic spot for a few more days with their families or friends. The growth of self-driving groups makes the choice of these tourists more flexible, and they don't have to be subject to traffic conditions like group tourists, and the traffic conditions in our province are very convenient, which also increases the market capacity to some extent.

People in the Holiday Office of Shandong Provincial Tourism Bureau believe that the development of Golden Week has really made tourism a way of life for people. Although it is accompanied by controversy, it is inseparable from people's lives. During the development of Golden Week from disorder to balanced rationality, the regulating role of the market itself cannot be ignored. As long as we respect the market rules and take tourists as the foundation, the development of Golden Week will get better and better.

according to Shen Danyang, spokesman of the Ministry of commerce, in the "Eleventh" Golden Week in 2115, the national consumer market was prosperous and stable, sales maintained steady and rapid growth, traditional consumption was upgraded, emerging consumption flourished, mass consumption, information consumption, green consumption, tourism and leisure, cultural and sports entertainment and so on became the highlights of holiday consumption, and consumption was accelerating from paying attention to quantity satisfaction to pursuing quality improvement, and from material commodity consumption to more service consumption.

there are many bright spots in commodity sales. Seasonal clothing, shoes and hats, gold and silver jewelry, household appliances, information products, new energy vehicles and other commodities are selling well, and the consumption structure is obviously upgrading. New autumn and winter clothing has been listed one after another, and sales have increased rapidly; National Day "wedding season" leads the sales boom of household appliances, and intelligent and energy-saving products are more popular; The effect of the new automobile consumption policy began to appear, and new energy vehicles and small-displacement vehicles were particularly favored. The automobile market sales in Beijing Asian Games Village increased by more than 21% year-on-year, and some new energy vehicles were sold out.

popular catering continues to flourish. New catering consumption patterns such as food group purchase, online ordering and semi-finished products ordering are very popular. Some traditional catering enterprises join hands with take-away platforms to launch food delivery services, so that citizens can enjoy food without leaving home. The operating income of key catering enterprises in Jiangsu, Inner Mongolia, Hubei, Henan and Xinjiang increased by 17.6%, 15.7%, 14.5%, 14.3% and 14.1% respectively.

cultural leisure is widely favored. Traveling, watching movies, watching exhibitions, reading books, sports and other festivals are increasingly favored by the people. Healthy leisure activities are deeply loved by the public. The popularity of cinemas everywhere is bursting, and many museums, science and technology museums and exhibition halls have set up special exhibitions for the Golden Week, which are welcomed by the majority of visitors.

(promulgated by the State Council on February 23, 1949, the first revision was based on the Decision of the State Council on Amending the National Holiday and Memorial Day on September 8, 1999, and the second revision was based on the Decision of the State Council on Amending the National Holiday and Memorial Day on February 4, 2117)

Article 1.

Article 2 Holidays for all citizens:

(1) New Year, with a holiday of 1 days (October 1);

(2) Spring Festival, with 3 days off (Lunar New Year's Eve, the first day of the first month and the second day of the first month);

(3) Tomb-Sweeping Day, with a holiday of 1 days (on the Qingming day of the lunar calendar);

(4) Labor Day, with 1 days off (May 1);

(5) Dragon Boat Festival, with a holiday of 1 days (the day of the Dragon Boat Festival in the lunar calendar);

(6) Mid-Autumn Festival, with a holiday of 1 days (the day of the Mid-Autumn Festival in the lunar calendar);

(7) National Day, with 3 days off (1, 2 and 3 October).

Article 3 Holidays and anniversaries for some citizens:

(1) Women's Day (March 8th), where women have a half-day holiday;

(2) Youth Day (May 4th), where young people over the age of 14 have a half-day holiday;

(3) Children's Day (June 1), children under the age of 14 have 1 days off;

(4) On the anniversary of the founding of the People's Liberation Army in China (August 1), active servicemen have a half-day holiday.

Article 4 The local people's governments in areas where ethnic minorities live in concentrated communities shall, in accordance with the customs of their respective ethnic groups, set a holiday date.

Article 5 Other festivals and anniversaries, such as February 27th, May 31th, July 7th Anti-Japanese War, September 18th, Teachers' Day, Nurses' Day, Journalists' Day and Arbor Day, will not be closed.

article 6 if the holidays of all citizens fall on saturdays and sundays, they shall make up the holidays on working days. If some citizens have holidays on Saturdays and Sundays, they will not be compensated.

article 7 these measures shall come into force as of the date of promulgation. On October 9, 2117, the National Development and Reform Commission announced a new adjustment plan for national legal holidays. The main contents of the adjustment include:

1. The total number of national legal holidays is increased by 1 days, that is, from the current 11 days to 11 days.

2. Adjust the national statutory holiday schedule: the New Year's Day holiday will remain unchanged for 1 days; The Spring Festival holiday remains unchanged for 3 days, but the start time of the holiday is adjusted from the first day of the first month of the lunar new year to New Year's Eve. "May 1" International Labor Day was adjusted from 3 days to 1 days, a decrease of 2 days; The "Eleventh" National Day holiday will remain unchanged for 3 days; Qingming Festival, Dragon Boat Festival and Mid-Autumn Festival are added as national statutory holidays, each with 1 days off (in case of leap month in the lunar calendar, the first month is a holiday).

3. It is allowed to move up and down on weekends, which will form a continuous holiday with legal holidays. Moderator: Canceling May Day is only the first step of the Golden Week reform, right?

Cai Jiming: Personally, I think so. Our proposal is to cancel the "Eleventh" Golden Week.

Moderator: In your opinion, the previous three golden weeks, May Day, November Day and Spring Festival, can the first two be cancelled?

Cai Jiming: Yes, only the Spring Festival is of great significance, because it is a folk festival that has been left over for thousands of years. There are many things to do in the Spring Festival, and there are many cultural connotations and national traditions. It is very meaningful. You are like May 1 ST and 11 th. Ordinary people have nothing to do but travel and buy things. On the contrary, they have played down the political meaning of the festival itself.

Moderator: What is the reason for canceling May Day first this time? Is it because of the National Day that we still keep "Eleventh" for the time being?

Cai Jiming: I don't know why the National Development and Reform Commission did this. Supposedly, there is not much difference between the two festivals.

Moderator: Is the proposal put forward by the research group clear?

Cai Jiming: Our proposal is to cancel two ("May Day" and "Eleventh Day") and cancel them at the same time, without saying which one to cancel first and then which one to cancel. It is not reasonable to say "Eleventh", especially for students in primary and secondary schools. The summer vacation has just ended, and some schools don't even start school until mid-September. Just after two weeks of classes, students will have a holiday soon, and their hearts will be impetuous, which is very unfavorable to their studies.

Restoring traditional festivals helps to restore traditional culture

Moderator: Are all the members of the research group from the background of economics? Do you have any other academic background?

Cai Jiming: Most of them are doctors and professors in economics. Recently, we have also recruited a history professor. He is engaged in the study of folk customs and traditional festivals. He is Professor Liu Xiaofeng from the history department of Tsinghua University.

Moderator: Whether the Golden Week should be abolished or not has always been controversial. Do the members of the research group mainly hold the view of abolishing it?

Cai Jiming: Of course, our views are completely consistent, which can be said to coincide. It's not that I'm a tutor, I'm the person in charge of the project, so I impose my opinion on others. As soon as we discuss it, it seems that a * * * knowledge naturally forms. Influenced by our surrounding environment, the voice we heard is basically consistent with the plan we put forward.

Of course, it is not excluded that a few people have reservations about canceling the Golden Week, and even some scholars, he