1, service number and subscription number are official WeChat accounts. The main function of the subscription number is to send messages in groups every day; Service numbers can be used to build payment and trading platforms.

2. The service number is mainly biased towards service interaction, and four messages can be sent in groups every month before and after authentication; Subscription number is mainly used to transmit information to users, and only one message can be sent in groups every day before and after authentication.

3. You can apply for a custom menu for the service number; Subscription number does not support applying for custom menu.

4. After the service number authentication, you can apply for WeChat payment; Subscription number can't.

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The Classification and Difference of WeChat Official Account

WeChat official account is divided into subscription number and service number.

1, subscription number, any organization or individual can apply, send a message every day, and there will be a customized menu after authentication. You can't use development mode without advanced interface.

2. Select the service number, only apply for registration for enterprises or organizations, and bring your own custom menu after application. After authentication, you can have an advanced interface and send messages in groups every week. You can't actively add WeChat friends.

Note: Subscription number and service number are classified in the address book. Users can go to the subscription number list to find the information they have paid attention to, but they will not actively remind the new news in the list and need to read it themselves. 300 yuan/year is required for service number and subscription number authentication.

Baidu Encyclopedia: WeChat official account