catering products consist of three parts, namely catering environment, catering objects and catering services. Core products: This is the most basic level of products and the core content to meet customers' needs, that is, the real motivation of customers to buy. The task of marketing managers is to discover the real needs hidden behind products and provide customers with the core interests and services they need. Tangible products It refers to various specific forms to support the core interests of products, such as the specific characteristics of product quality, function, style, brand and packaging. Additional products. Refers to the extra services or benefits that customers get when they buy products, such as providing credit, free delivery, after-sales service and so on. Additional products are an effective way to distinguish the products of enterprises from competitive products and implement differentiation strategies.

Formal products are the direct sensory experience from the moment the dishes are served. With the popularity of smart phones, it has become a standard way for young people to take photos and send friends before eating. The higher the face value, the more distinctive the shape, and the easier it is to cause self-propagation. Many online celebrity dishes cause viral spread, mainly because the selling points of formal products are sufficient.

1. As take-away is becoming an indispensable way for young people to eat, take-away products tend to be fast-moving products, and packaging is increasingly becoming an important factor in the dining experience. A good package can not only strengthen the brand positioning, but also improve the psychological suggestion of dining quality, which can lead to self-communication and word of mouth. The packaging of take-away products has given the brand more marketing significance and value besides considering the functions of firmness and heat preservation. Weight is also an integral part of formal products. The more weight, the more affordable consumers feel. The weight is small and beautiful, and consumers will feel more refined. At the same time, price is also an important part of formal products, because price brings consumers' intuitive perception.

second, the composition of catering products, the atmosphere and environment inside and outside the restaurant. The architectural structure and characteristics of the restaurant. The size, shape, layout, features, furniture and facilities of restaurants and bars, such as bars, trolleys, wine cabinets, activity stages, etc. Size, color, shape, grade and placement method of tableware and wine utensils. The shape, weight or quantity, color, decoration and packaging of dishes and drinks. Garden and greening facilities, modeling and characteristics of the restaurant. Clothing, appearance and manners of employees. All kinds of signs, advertisements and promotional materials inside and outside the restaurant. The artworks and shapes displayed in the restaurant.