Dessert is always a favorite of girls and children. How to occupy the commanding heights among many dessert merchants and how to attract customers. This requires businessmen to brainstorm. The following is an example of my business plan for a dessert shop for your reference.

Business plan for a dessert shop

I. Summary of planning

With the development of economy, fierce competition is inevitable. Irritated? 、? Depressed? It has become a word that people often talk about; At the same time, today's children lack the opportunity to practice; Besides,? Seeking difference? Psychology plays an indispensable role in the public, especially among young students. Making a unique cake, candy and other foods has an unusual hands-on process, which has great potential in the groups of petty bourgeoisie, children and students! Therefore, in order to alleviate the pressure of fierce competition, give children a condition to do it themselves and give young people a unique enjoyment. What is our? DIY food chain store? Came into being. Considering the fact that our college students are short of funds, we decided to build an industry from small to large, from simple? DIY cake shop? Start with your own brand, gradually expand your own industry, and form a one-stop DIY food chain. Create an urban typhoon shelter!

II. Introduction to the Company

1. Project Name: DIY Cake Shop? DIY food chain store

2. Project purpose: to build an urban typhoon shelter and lead the young fashion!

3. project declaration: my cake, my Young!

4. Store name:

I Cake? DIY Cake Shop

Note: <; 1> 、I ? Me, I Cake? My cake is DIY cake, made by myself, the unique cake in the world!

　< 2> , I and? Love? Homophonic, just like cakes, like our cake shop! .

5. Store theme song:

Sweet? Jay Chou

Main Lyrics: I have a gentle taste of what you said about loving me?

it will be played in the store for a certain time every day.

6. slogan:

my cake, my Young!

Note: Young has two meanings. On the one hand, it is the embodiment of our orientation to Young people. On the other hand, Young and? Like? Homophonic, that is, DIY makes its own cake, and it has what it wants!

7. Store logo:

Note: The candle on the top is a letter? I? Change, the circle with a missing piece on the left is a cake and a letter? C? , with the back? ake? Is it connected? Cake? Represents the meaning of cake, and then together with candles, is the name of our cake shop? I Cake? !

8. Store address:

Choose a place near the school, near the young people's gathering area, and with convenient transportation. (Because the main target of this project is young people, everyone will follow the principle of simplicity first, and because of the constant renewal of its students, the school can ensure the durability of its students, so it chooses a lot near the school).

three alternatives:

<; 1> Street-facing Wangpu near Hualian, Wudaokou, Haidian for rent

Area: 51 square meters

Description of the property: There are many colleges and universities around with convenient transportation, and most people are familiar with the concentrated places of college students' consumption, and the consumers are beyond doubt. It is an excellent shop management field.

　< 2> Wangpu, near the west gate of Minzu University, has catering conditions

Area: 45 square meters

Listing information: near the main street, with water supply and drainage, power and electricity. Consumers are mainly young people, with a large flow of people and strong spending power. Our shop is suitable for catering and other industries.

　< 3> , Weigong Village Street Restaurant Wangpu rental

Area: 41 square meters

Listing information: This shop is located in the bustling street area of Weigong Village, close to the university, with concentrated bus stop signs on the main road. There are many brand restaurants, clothing stores and snack tea shops around it, with a large flow of people, with a pure floor and a width of 8 meters. It can be registered, and it is suitable for all kinds of clothing accessories and brand snacks.

9. Store layout:

The style adopts diversified layouts, such as fairy tale version, European version, jungle version and warm version? Independent interfaces with different themes and styles for different people's preferences. (itself is a DIY shop, let it be one? Independence? In the end! Everyone has his own unique artistic conception. )

reference pictures of cake making are all around, which are large and easy to see, so it is convenient for everyone to make cakes.

Third, market analysis

We mainly divide it into two parts to investigate the college students, and make corresponding charts and industry analysis according to everyone's choice. The following are the data we collected from the survey. See Table 1 and Table 2 for the sample questionnaires and online surveys.

1. Questionnaire survey:

As the main target group of this project is college students themselves, the main target group of the questionnaire survey is college students.

(Note: Some options are multiple choices, so the percentage of some options is increased by more than 111%. )

　< 1> Frequency of going to the cake shop:

Girls are much more dependent on cakes than boys, so our cake shop will add more girl elements to attract more customers.

　< 2> Use of the cake:

Birthdays are the main sales of cakes, so we will make DIY cakes with birthday utensils to make birthdays more unique.

<; 3> Market satisfaction:

The types of cakes in the market can basically meet the needs of the public. Although it will have a certain impact on DIY cakes, on the other hand, we can directly learn from the existing experiences and models in the market.

　< 4> Attitude towards DIY mode

Generally speaking, people are still optimistic about DIY mode, so we still have a lot of room for development.

　< 5> Would you like to take the time to make your own cake?

Boys are more rational than girls. Girls pay attention to romantic feelings, while boys are more practical. Therefore, we will focus on girls and develop our industry.

　< 6> Price of the cake:

The price of the cake is relatively concentrated between 51 and 151, so we will arrange the raw materials of the cake according to this specification, which is basically positioned at the price of 111/ piece, with a slight fluctuation.

　< 7> Size of cake:

People still make cakes mainly for entertainment. Too big cakes are not suitable for people to make. Therefore, we initially set it as 12 inches/piece, which can be adjusted between 11 and 21 inches according to different situations.

　< 8> The shape of the cake:

Most of them are round. We will provide a large number of round molds for making cakes, and at the same time, use reference materials to help customers complete themselves? Strange shape? The production of.

　< 9> Concerns:

Health and safety and material storage are the main concerns of everyone. Therefore, we will increase disinfection equipment and update materials in time to ensure the freshness of materials under the premise of issuing health permits.

　< 11> Making environment

People still like elegant environment, so we will give priority to Jing Ya's comfortable style in different styles.

　< 11> Partner making cakes:

Most lovers come to the store. Therefore, we should create a warm and romantic mood to attract more couples to our shop.

　< 12> Frequency of DIY cake shops:

timeliness determines the importance of our address selection. Therefore, we choose to be near the school, because new students join the school every year, so we can say that our students are endless.

　< 13> Publicity channel:

What did most students choose? Friend recommendation? . Therefore, it is essential to pay attention to repeat customers. By creating a good atmosphere and establishing a system of recommending friends' discounts, our DIY cake shop will surely spread like wildfire!

2. Network survey:

The coverage area of the network is relatively large, so we can find people from all walks of life from here to determine our target audience

(Note: in order to expand the coverage area of voting, we adopt the multi-channel and multi-person voting method, and now only a part of it is screened, and the statistical table is made of all the overall data. )

　< 1> Pay attention to the gender of the crowd

Girls pay more attention to cakes, so we still pay attention to girls.

　< 2> Age of people concerned:

Young people are mainly our targets, mainly college students and primary and secondary school students.

　< 3> Desire of followers:

Our DIY cake shop still has a bright future.

　< 4> Concerns of followers:

Different from the results of the questionnaire, people on the Internet are more worried about the time of cake making. On the whole, time is more important, so we have formulated a series of efficient schemes.

　< 5> Frequency of coming to DIY cake shop:

Same as the questionnaire survey, only by firmly grasping the large consumer group of students can we have a steady stream of customers.

3. Prospect forecast

Through our investigation and study for more than a month, we have done questionnaires, published online polls and visited many DIY businesses, and summed up many advantages.

First of all, people's attitude towards DIY is still very friendly. The data shows that more than 81% people choose to come, especially the younger generation, hoping to have their own unique things. Therefore, we will grasp people's psychology, which will inevitably have good results.

Secondly, girls love cakes much more than boys. And most of the people who choose not to come are boys, but they also choose to come with their girlfriends, so as long as we can make girls satisfied, why worry about not having students?

Third, we are a college student. Coming out of the campus, we know what students want and don't want. Being able to have a good spiritual communication with customers is the key to the success of entrepreneurship. Therefore, this is bound to become our good resource!

fourthly, through our own budget and successful cases, the cost of opening a DIY cake shop is less than RMB 1,111,111, which is very feasible and low-risk for our college students who have little financial resources.

fifthly, we visited many DIY businesses, which are widely used? Unlimited prospects? This word is enough to describe the development potential of this industry.

at the same time, we also found many risks, but we also found solutions.

First of all, making cakes by ourselves is really a time-consuming and laborious task. Many people won't come because they don't have time for a long time. Therefore, we have improved the technology and added an elegant and comfortable atmosphere to calm everyone's restless hearts temporarily.

Secondly, the cake itself is synonymous with luxury, so many people choose to come only once. Therefore, we need a constantly updated student source, so we built the store near the school, and new students come every year, which means that new customers come to our DIY cake shop every year! Business keeps going!

to sum up, it is not difficult to see that the scene of DIY cake shop is still very impressive. As long as we have ideas and information, we can certainly achieve it!

IV. Personnel and organizational structure

V. Financial plan

1. Start-up capital: 1 million yuan. (If necessary, you can apply for a loan of 71,111 yuan)

2. Procedures: (business license, health permit, registration, tax registration, etc.) 1,111 yuan.

health permit: go to the health bureau to apply for a health permit (about RMB 151).

business license: after completing the hygiene license, bring the hygiene license, ID card of the person in charge, real estate certification materials, contracts and photos to the local industrial and commercial office for business license (about RMB 141).

tax registration: apply for a tax registration certificate (about RMB 111) at the tax office within 31 days after obtaining the business license.

3. Store: rented, Haidian District,/month.

　< 1> Street-facing Wangpu near Hualian, Wudaokou, Haidian for rent

Type of house: Store

Area: 51 square meters

Rent: 21,111 yuan/month (paid half a year)

Description of the property: There are many colleges and universities with convenient transportation around, and most people are familiar with the concentrated places where college students spend, and the consumers are beyond doubt. It is an excellent business place for shops.

　< 2> Wangpu near the west gate of Minzu University has catering conditions

House type: shop

Area: 45 square meters

Rent: 9,511 yuan/month

Listing information: near the main street, with water supply and drainage, power supply and electricity. Consumers are mainly young people, with a large flow of people and strong spending power. Our shop is suitable for catering and other industries.

infrastructure: water and electricity

<; 3> , weigong village street catering store for rent

house type: store

floor area: 41m2

rental fee: 11,111 yuan/month

listing information: this store is located in the bustling street area of weigong village, close to the university, with concentrated bus stop signs on the main road, surrounded by many brand restaurants, clothing stores and snack tea shops, with a large flow of people.

infrastructure: water and electricity < p