To do fast food first need to understand the 4 elements

Small eat fast food has become the most flexible and dynamic track in the catering. But opening a relatively small cost, high profit fast food restaurant is not simple, such as you first have to figure out the 4 elements of fast food. The catering industry, like other industries, there is its own industry logic, if you understand and skillfully master these logics, although I dare not say it is certain to do a good job of catering, but basically unlikely to make some low-level mistakes, will not spend a lot of money to make a big failure of things.

Regrettably, too many people's knowledge of food and drink is only hearsay, and then think that food and drink is the look of other people's mouths, blind confidence to enter, the results appear to be a fiasco.

The fast food industry has the strongest customer base, the most stable consumer market, the most persistent consumer demand, but on the whole, practitioners are still confined to those of age or relatively small entrepreneurs.

Communicating with a lot of friends, I found that the perception of fast food is still very limited, for example, when it comes to fast food, a lot of people say it is not good, but ask them why those very difficult to eat fast food business is bursting with good, they can not say why, and may be the reason put off to the reason because enough people eat ...... In fact, there is an internal logic behind it, which is the theme of my piece: the four elements of fast food.

Economic

Convenient

Flavor qualified

Clean and hygienic

Four elements of fast food

Catering as a fast food, it is mainly involved in the four elements, respectively: affordable, convenient, flavor qualified and clean and hygienic. Together a *** 16 words, basically summarizes the main aspects of fast food to be involved, for aspiring fast food bosses, must understand the significance of the sixteen words represented, to clarify the inner connection between them and pulse, and then targeted to avoid harm, in order to avoid making big mistakes.

01 affordable

Affordable in the fast food elements inside the first row, it is always the most core competitiveness of fast food. Under the same conditions, your home fast food even a dollar cheaper than others, bring the traffic may have the effect of doubling. For consumers, fast food businesses that offer the same products are competing with each other for just a few dollars. Some friends may say, the market is not a lot of those 30, 40 yuan fast food box lunch? Yes, any market segmentation, in the fast food market, there does exist that part

Subconsumption of high-priced fast food crowd, but we may want to go to the study, there are a few to do high-grade fast food can last? Basically, a few months to change a batch, although many patterns, but the vitality is very limited, belong to the type of short-lived ghost.

There are exceptions? There are, but basically are special occasions, such as exhibitions around the internal fast food area, such as fast food on the train, these outside even 10 dollars are not worth something, they can be sold for 30 yuan, relying on the monopoly, rather than the market. Therefore, unless in special circumstances, as long as consumers are made to pay out of their own pockets, the richer consumers will definitely consider affordable fast food when it is an available option.

Those who move to do high-priced fast food entrepreneurs, no matter how exquisite their takeaway box, gimmick how enough, how powerful the marketing, they can get only short-term benefits and eye-catching effect, to survive for a long time, basically impossible.

Because they violate the first element of fast food, belonging to the disrespect of the most basic underlying business logic, its end in the very beginning has been doomed.

02Convenience

With no advantage or disadvantage in terms of affordability, the competition between businesses has become more convenient. For office workers, the midday meal time is only one and a half hours, therefore, all fast food restaurants, to grab this one and a half hours of customer orders. Therefore, the level of profitability of a fast-food restaurant is not to see how much traffic he has around him, but to see how many products he can produce in this one and a half hours at noon.

Whether it is dine-in or take-out, if the consumer waiting time is too long, then the vast majority of people will be deterred to choose another home, for the office workers, the time at noon is just a little bit, they want to eat when they want to eat, can be the first time to eat the best.

So, who's dine-in reception is big, who's take-out efficiency is high, who's home at noon can do more business, even if the other aspects are less satisfactory can, as long as you let them eat as soon as possible.03 taste qualified

For the taste of fast food, especially those who are delivered to the door of the fast food, all the office workers in fact, has no hope, their heart only ask not to be difficult to eat can be. A really even fast food to care about the taste of the office workers, he should choose to go to those stir-fry restaurant at noon to eat a single pot of small fry, or spend tens of dollars to eat the taste of a really good single pot of food, but this is how many salaried office workers can do it?

Commuters are actually very tolerant of the taste of fast food, and even the most picky people will take the initiative to lower their expectations and standards for the taste of fast food. Otherwise, others will look at him with a squint, meaning you pretend what foreigners ah, on a more than ten dollars of fast food, do not want to let the five-star hotel chef to do for you? Everyone default will be in the neighboring businesses to eat, not difficult to eat more than the choice of two meals can be.

So, there is no need to do fast food flavor to 100 points, the reality is also impossible to do.

04 clean and hygienic

This is the heart of the domestic workers headache, originally clean and hygienic should be the most important element of all the food, but in the domestic catering industry, especially in the fast food industry, this is almost a desperate problem. The previous 315 evening party exposure of those black workshop, in the domestic fast food industry is simply a hair of a cow, exposed those problems are not even the tip of the iceberg, and worse situations have not been exposed.

But what can be done? For an office worker, they've despaired of the cleanliness and hygiene of fast food at lunchtime. Even if every fast-food restaurant claims to be clean, it's all a joke, and no one wants to believe it. The reason is simple: those fast-food outlets that have been investigated were also claiming to be clean before they were investigated, and the consumers have despaired of being duped too many times.

Photo credit: Photo Gallery Network

Including me, including the domestic in the fast food box lunch hygiene are completely no hope, placed in my choice of the last consideration, because deep down, I have defaulted to all the box lunch is not clean and hygienic, we dare not go to the luxury of conscientious businessmen to solve the problem of clean and hygienic, no matter how much publicity I will not believe that I all think it is false propaganda, will not take it as a matter of fact. I don't think it's false propaganda and I won't take it seriously.

So now, fast food everyone claims that their own things clean and hygienic, but in front of the consumer, which does not have any advantage, they are just inside your so-called clean and hygienic as bragging and gimmicks, the heart will not be taken seriously. Unless, you can have some kind of way, so that consumers can really visualize the operation process, but I do not hope, because even if you can let him see once, he will not believe that you will always do.

This is the situation facing our domestic fast food, standing in the consumer's point of view, the four elements are sequential, and is the order listed above, understand this reasoning, we also understand why those very dirty roadside stalls are also queuing up to eat lunch, because it may be in line with the first three elements; why some of the both dirty and unpalatable fast food is also queuing up? Because it may meet the first two elements ......

Understand the logical relationship between the four elements of fast food and the order of any fast-food program will not be too far off the mark, and then meet with a friend to give you a two-eyed said that he wants to do high-grade boxed lunches, you can persuade him to hang on to his horse; or then meet the street that you think the food is very difficult to eat, the business is very hot restaurant, you will never say that you can not figure out the reasoning behind the reasoning!