Clothing: For example, the clothing industry companies want to do publicity, how to collect relevant material? Roughly, you can start from the characters and artifacts. Characters, refers to the people who make clothes: designers, tailors, workers they have what characteristics can be used up; and people who wear clothes: gentlemen, ladies, royalty, nobles, warriors, knights they have what characteristics can be used up. As for the artifacts, it means the elements of the tools for making clothes: scissors, iron, sewing machine, etc., as well as the elements of the accessories of the clothes such as hats, crutches, carriages, polo and other artifacts. We usually pay attention to the old European luxury brands, their LOGO elements are almost all related to the things we listed, such as Hermes and Coach's carriage, Ralph Lauren's polo, Berberi's knights and so on.
Food: When it comes to the food and catering industry, we have to collect the relevant elements of corporate communications, the first is of course familiar with the pots and pans, tablecloths and aprons of this kind, the consumer at a glance know that this is to eat things. According to the brand positioning high and low to choose the right elements, the face of daily life scene should be close to the practical, the face of grand consumption scene should choose to decorate the elements, this time the face ceremony is far greater than the practical. Haidilao is a civilian hot pot chain brand, its LOGO is a daily greeting "hi", draw a circle on behalf of the dialog box. The "i" inside is dramatically drawn in the shape of a chili pepper.
Live: The essence of a house lies in what it symbolizes. First of all, having a house is a symbol, even if you empty six wallets to buy a house. Luxury homes are a symbol, the biggest symbol of the house is the location, especially for luxury homes, different areas of different locations of luxury homes represented by the label is also different. Property community name written on the lot, it can intuitively reflect the symbol, such as Beijing Chaobaihe Peacock City, Shanghai Xijiao Manor, Shanghai Sheshan Yard, Shanghai Yanheng Riverside Garden, etc., what location, what form, green how to and other key information is clear at a glance.
Line: automobile consumption is essentially the purchase of symbols, according to the consumer purchasing power level can be divided into "have a car", "good car", "luxury car" the three symbols, respectively. For car owners to play the role of "fish and dragon field", "quality of life", "identity symbols". Speaking of automobile super symbols, have you ever wondered why many automobile companies LOGO love to use a circle, or letter graphics and then draw a circle? This is also borrowed from people's established cognition, utilizing the symbolism of the wheel and steering wheel. In addition, the car product name is also borrowed from consumers familiar with the concept, such as Toyota's high-end off-road vehicles called Land Cruiser, Baidao, of course, now changed to the transliteration of the name "Landcruiser" and "Prado", far from the original name of the god.
With: tool industry companies LOGO, we will also find that in addition to using the common tool shape outline, they also have a **** sex: is very tough.
In summary, all industries have their obvious industry characteristics, combined with the brand's innate drama, can be transformed into a unique super symbol. Super symbols are mostly found in research, and research is not something that happens for a while, but for a lifetime. Industry super symbols of the search, more dependent on the accumulation of plain observation, exposition of the group peaks to play the draft, the heart of the bamboo in the chest is not panic.
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