Planning scheme of Mid-Autumn Festival marketing activities in restaurants

In order to ensure that things or work are carried out in a scientific and orderly manner, it is often necessary to make an excellent scheme in advance, which is a concrete and thorough plan with strong operability in terms of objectives, requirements, methods and progress. What are the characteristics of excellent schemes? The following is my carefully organized marketing plan for Mid-Autumn Festival, for reference only, hoping to help you.

planning scheme of Mid-Autumn Festival marketing activities of restaurants 1

1. Purpose of activities: to gather popularity and stimulate consumption through Mid-Autumn Festival promotion activities and advertising, with the aim of increasing sales revenue and profit, on the other hand, to leave a good impression on consumers, strengthen the confidence of consumers and employees in Swan Lake Restaurant, enhance brand awareness and reputation, and affect consumer brand loyalty.

second, the theme of the activity: "The moon is full in the mid-autumn night, and the horizon is * * * at this time". Third, the activity time: 9-18-9-26 (the specific time is to be determined)

Fourth, the content of the activity

1. There is a special lamp for the quiz on the spot

. All riddles are not difficult, as long as the guesser can get a coupon of 11 yuan.

During the activity, 11 riddles can be displayed every day, and 21 riddles can be displayed during the Mid-Autumn Festival.

The riddle card is a small woodcut card, which is about the size of an amulet, simple in appearance and valuable for collection. On the one hand, it is the sign of Swan Lake Restaurant, and on the other hand, it is a riddle. If the guests guess correctly, they can take it down and send it to the prize-winning office, while the riddle card is wrapped in a red sachet and given to the guests. (Swan Lake logo is also printed outside the sachet)

2. Giant moon cake

Make a moon cake with a diameter of 2 meters, put it in the hall for publicity, and give it to all the guests on August 15th.

prepare cameras and printers, and provide services if guests want to take photos with giant moon cakes or theme layout areas. Guests who spend more than 511 yuan will take a group photo for free, and other guests will be charged 5 yuan each time.

contact the production of giant moon cakes in advance. If this restaurant can't produce them, you can contact other places as a promotional selling point.

giant moon cakes should have an auspicious name, and the specific name can be collected from the society and hyped by newspapers. The confirmed adopters can get a table of reunion dinner on August 15th provided by Swan Lake, which is worth 288 yuan.

After 7: 11 pm on August 15th, all guests who spend money in the restaurant can participate in the giant mooncake appreciation activities. The restaurant executives, employees and guests held a cake-cutting ceremony and delivered it to customers. Guests who cut cakes can also wait for an honor to personally deliver their own cut cakes to family and friends to express their deep affection.

3. Send Peace

Set up a Mid-Autumn Festival theme area in the dining hall, with the moon, rabbits, Chang 'e, WU GANG, osmanthus trees, etc. as the themes. The production materials are foam and other items, which are enclosed by the concierge bar and cannot be approached.

protective talisman is hung on the decorative osmanthus tree in the lobby, symbolizing peace, reunion and preciousness. Protective talisman is made of red silk and Xiao Mu brand, which are novel and have their own characteristics. All the guests who spend time in restaurants can choose a favorite protective talisman and give it to their family and friends, wishing them peace and happiness.

protective talisman gives one to each table, and if necessary, it can be sold at RMB 11 each.

4. Family Reunion Banquet

The chef introduced the family reunion banquet set menu on August 15th, ranging from 288 yuan to 2888 yuan (depending on the actual situation of the restaurant).

all the guests who book the reunion banquet package below 511 yuan in the catering during the event will be given a free fruit bowl, free photos with the scenery in the restaurant and free solve riddles on the lanterns.

during the event, all guests who book the reunion banquet package above 511 yuan will be given a luxury fruit bowl and a Swan Lake mooncake gift box for free, and they will take photos with the scenery in the restaurant and get a free solve riddles on the lanterns.

during the event, all the guests who book a reunion banquet package of over RMB 1,111 in catering will be given a luxury fruit bowl and a luxury Swan Lake moon cake gift box free of charge, and they will take photos with the scenery in the dining room free of charge, and they will be given a solve riddles on the lanterns free of charge, and they can write a blessing lantern in their own hands.

5. Couples' Banquet

The chef will introduce the set menu of couples' banquet on August 15th, ranging from 58 yuan to 588 (depending on the actual situation of the restaurant).

guests who book a couple's banquet package will be given a free fruit bowl, free photos with the set in the restaurant and free solve riddles on the lanterns. Planning scheme of Mid-Autumn Festival marketing activities in restaurants 2

1. Target market analysis

The customers of this restaurant are mainly middle and upper-class people and government officials, but many of them are mass consumers in surrounding communities, which requires that the restaurant must take into account the mass consumption needs of the people around the restaurant on the basis of improving its grade.

2. Pricing strategy

1. Meals can basically maintain the original pricing, but the prices of some meals related to Mid-Autumn Festival can be discounted (this method is recommended) or directly reduced.

2. For high-priced meals, it is suggested to combine reduction and reduction.

3. The price of Mid-Autumn Festival package (explained below) should not be too high, and the per capita consumption should be controlled at 51-81 yuan (excluding drinks).

4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the restaurant, and reached around the Mid-Autumn Festival (but it should be set according to the restaurant's net profit).

Third, marketing strategy

1. Make a set meal specifically for Mid-Autumn Festival, which can be divided into three categories according to the actual situation, such as affordable, medium and high school, with meals for two and meals for three. The theme should reflect family reunion, and mooncakes can be given (the price does not need to be too high).

2. If a family member's birthday is August 15th, he can enjoy a discount of 8.15% (according to the actual decision of the restaurant) when having dinner in the restaurant with a valid certificate (household registration book and ID card). It is recommended to recommend them the Mid-Autumn Festival package.

3. If the number of mobile phone and fixed telephone number ends with 815 (within Guangzhou), you can enjoy a discount of 8.15% (according to the actual decision of the restaurant) with valid certificates (household registration book and ID card). It is recommended to recommend them the Mid-Autumn Festival package. It's a restaurant. Contact these people directly.

4. As there is no accommodation service in this restaurant for the time being, we can join hands with other large hotels mainly focusing on accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For this part of customers, you can pick them up by car, and it is also recommended to recommend Mid-Autumn Festival packages to them.

5. Give some small gifts related to Mid-Autumn Festival after dinner (the name, telephone number, address and website of the restaurant should be printed on them).

6. The activity will be held from August 11th to August 21xx of the lunar calendar, that is, from September 7th to September 27th of the Gregorian calendar.

Fourth, promotion strategy

1. Place outdoor advertisements near the entrance of restaurants, railway stations and bus stations (outdoor advertisements are mainly in the form of inkjet and banners).

2. Combine TV, street banners and newspaper advertisements.

3. You can try the mobile phone short message advertisement, focusing on the old customers of the original restaurant. Pay attention to using appropriate language and mainly introduce the latest activities of the restaurant.

4. Make a pop-up box advertisement or a larger FLASH animation advertisement or a banner online. The processing of web animation and pictures must be consistent with the marketing content.

5. Flyer advertisements can also be used, but the quality of flyers must be high.

note: you can choose several kinds of the above advertisements at the same time, and the focus of promotion is in the urban area, and it can also be promoted to the surrounding counties and cities. The minimum audience of advertisements should be 1.5 million.

V. Other related strategies

1. Security guards must ensure the safety of restaurants.

2. Specify some incentive policies for waiters and related staff to arouse their enthusiasm for work (this content can be refined later).

3. Put some high-grade and elegant music in the hall.

4, the restaurant kitchen needs to do a good job of logistics, in the case of ensuring the standard quality of dishes, the speed of food production and serving must be fast.

5. The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.

VI. Effect Prediction

When the restaurant has effectively implemented the above promotional activities and provided thoughtful services to customers, the operating income of the restaurant is at least 1.5 times of the usual operating income.

VII. Other suggestions

1. The front desk of the restaurant communicates with the waiter in time and keeps the information of some key customers at any time.

2. With the consent of customers, input the customer's information into the database (the key is the customer's name and mobile phone number) to serve the future promotion (this content can be refined later).

3. Make the website of the restaurant as soon as possible. The website must be made by professionals. The domain name should be simple and easy to remember. The design of the webpage should reflect the characteristics of the restaurant, with warm colors as the main color. The homepage should have a big FLASH animation, as well as news release system, online marketing system, customer message board, customer forum, employee entertainment and other aspects. Mid-Autumn Festival marketing plan for restaurants 3

I. Purpose of the event `

Mid-Autumn Festival has always been a good time for restaurants and hotels to promote sales, and it is also an opportunity to stimulate consumers and stimulate consumption. On the one hand, this activity is to obtain better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression of the restaurant in the eyes of consumers.

second, the theme of the activity

"Happy Mid-Autumn Festival, and the good gifts will be sent nonstop"

third, the object of the activity

Different Mid-Autumn Festival promotion activities are carried out for different groups of high school students and low school students, effectively taking care of different groups of people.

Fourth, the activity time

September 12-September 21

Fifth, the activity form

is discounted; Gift; Lucky draw

VI. Specific contents of activities

1. During the promotion period, anyone who eats in our restaurant can enjoy a 11% discount for more than 111 yuan. Special dishes for Mid-Autumn Festival are presented with the table.

2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box if you specify a series of packages in our store.

3. During the activity, anyone who eats in our restaurant can take part in the Mid-Autumn Festival lantern fans' prize-winning quiz. At the same time, you can get a snapshot for free.

VII. Campaign advertising

1. Do outdoor advertising in places with concentrated traffic, such as railway stations and bus stops.

2. Newspapers and local TV stations should also carry out publicity.

3. Distribute leaflets.

VIII. Other related strategies

Personnel transfer, hotel layout, etc. should be arranged in advance, and emergency measures should be initiated. At the same time, relevant records should be summarized to prepare for promotion evaluation. Planning scheme of Mid-Autumn Festival marketing activities in restaurants 4

1. Organizing committee

1. Responsible: members of the board of directors, general manager office and planning department

2. Members: heads of various departments

2. Event time: September 6 to September 31

3. Planning scheme of Mid-Autumn Festival-purpose of the event:

With the help of traditional festivals in China.

Fourth, Mid-Autumn Festival planning scheme-activity theme:

Celebrate the Mid-Autumn Festival, welcome the National Day, and give gifts!

V. Activity slogan: slightly

VI. Mid-Autumn Festival activity plan-scene layout:

(1) Off-site layout:

Doorway couplets: all families are reunited to welcome the Mid-Autumn Festival, the four seas are jubilant to celebrate the National Day, and the horizontal couplets: celebrate the festival;

The external wall hangs huge: width: height =11_13M, which is the content of publicity activities;

hang 8 red lanterns above the door.

(2), venue layout:

1, respectively, on the first, second, third and fourth floors of the elevator hanging publicity signs.

2. Set up a big moon cake in the lobby on the first floor (negotiated by the purchasing department);

3. Set up an archway at the entrance of the first floor, display a mooncake street at the back of the cashier, and hang a tag at the upper end of the mooncake street to set off the atmosphere of the mooncake street;

4. Hang corresponding palace lanterns at the main passage, elevator entrance and the top of moon cake pile on each floor; 311 palace lanterns.

5. Hanging flags for Mid-Autumn Festival and National Day (on each side) in the main passage of each floor; 1111 flags.

6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.

7. A large (2-5 m wide) lantern (made of KT board) is hung in the center of the central hall, and the word "Happy Mid-Autumn Festival" is hung under the big lantern, and other decorations are added.

VII. Mid-Autumn Festival activity plan-publicity strategy

1. DM poster publicity;

2. TV media publicity:

a. Publicity content: moon cakes listed, group purchases, bulk purchases of moon cakes and related activities;

B. Time: September 21-26; Restaurant Mid-Autumn Festival marketing plan 5

The Mid-Autumn Festival is approaching, and homesickness and family members are entangled in my heart. But everyone who is far away from home knows no boundaries, and everyone can feel its comfort. Just as the motherland cares for her people, the mother's comfort to her children will not be ignored because of the distance of oceans, and will not be blocked by Qian Shan. It is called "a thousand miles away." September 22nd, 21xx is the Mid-Autumn Festival in January, which is an ancient festival in China. Maybe now someone will ask why August 15th is called Mid-Autumn Festival? The simplest explanation is that August 15th is in the middle of autumn, so it is the Mid-Autumn Festival. The Mid-Autumn Festival is characterized by enjoying the moon, eating moon cakes and carrying lanterns.

Mid-Autumn Festival, like Lunar New Year, is a family with a happy reunion. On the night of Mid-Autumn Festival, the moon is the roundest and brightest, and the moonlight is the most beautiful. Every household puts melons, fruits, moon cakes and other foods on the table in the courtyard, and the family eats moon cakes while enjoying the moon. It is precisely "a round in the sky is held out, and everyone in the world looks up". What a beautiful picture. On the occasion of the Mid-Autumn Festival, I specially conceived some promotional themes with the Mid-Autumn Festival as the theme:

1. "Bring the Moon Home"

During the activity, I bought a key chain with the moon hanging on it. The key chain of the moon is various in shape and exquisitely made, and it is engraved with some greetings, such as happy Mid-Autumn Festival, happy wishes, peace and happiness, and some poems describing the Mid-Autumn Festival and the moon.

operating instructions:

1. Keychain is customized by shopping malls, according to restaurant sales.