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How to do wine sales?

if you want to do a good job in sprinkler sales, you can publicize it in both directions. Do both direct sales and cooperation with dealers. Walking on two legs is always faster than one leg!

how to sell?

be familiar with the characteristics of the drinks you sell. Advantages, disadvantages, price strategy, technology, varieties, specifications, promotion, competitive products, substitute products. Especially in front of customers, we should pay attention to showing that we are very familiar with the products.

1. Be familiar with the target customers of the drinks you sell.

these target customers should be classified, which are core customers, which are non-core customers, which are key customers and which are non-key customers. customers can be divided into several categories, and how to classify them, so as to strive for different strategies and methods for different customer categories. The time and energy allocated to different types of customers are different.

2. be familiar with the wine market.

how to subdivide the market, who are the competitors, the market capacity, the geographical distribution of customers and the time distribution of products, and the short-term development trend of the product market (the development trend in the next 2-3 years).

3. When selling drinks, we should arrange the time reasonably and allocate the space reasonably according to the customers' buying habits and geographical location. Pay attention to methods and strategies. Sales is not blindly foolhardy, we should always sum up experience and constantly improve. Moreover, sales also have the characteristics that it is very difficult to start at the beginning, and there is no way to start. With the growth of time, it will gradually get better. Many business opportunities will be excavated from it. The process of sales is also a process of expanding interpersonal communication. Through this activity, the interpersonal network will be greatly expanded and the amount of information will be greatly increased. These interpersonal networks and market information will provide a lot of opportunities for further entrepreneurship.

Formula 1: success = knowledge \+contacts

Formula 2: success = good attitude \+good execution

4. Selling products means selling yourself and introducing yourself, and selling yourself is more important than selling products

5. Constantly distributing business cards

6. Always match words with deeds at any time and any place, which is a guarantee for customers' confidence

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8. Cooperate with customers' language and actions in terms of body movements and language speed

9. Make a good plan first, so as to improve the utilization efficiency of time and improve the sales effect. When making a plan, we should make corresponding preparations according to the characteristics of customers. Of course, the plan is not fixed, and it should be adjusted at any time as the environment and conditions change. The main contents of the plan are: the schedule for the next few days, the customer arrangement for the next few days, what materials to prepare, how to tap potential customers (where are the potential customers), and short-term sales targets. When necessary, a sales schedule should be made. Generally, the sales schedule has several contents, one is a brief summary, the other is the sales task target, and the other is the actual completion. The sales schedule is made on a weekly basis. At the end of a week, the sales schedule is analyzed, the main purpose is to find out the sales law, what is the reason for completion or unfinished, and whether it is caused by unreasonable task formulation or external factors. Whether it is subjective or objective. Whether the sales skills are immature or the implementation is ineffective depends on this form of analysis, and the improvement methods are put forward.

11. Keep a daily sales diary. The ideal record is that you can inquire about the specific situation of each sales record at any time, keep a record of customer visits and keep abreast of customer trends. Keep customer records, sort and analyze customers from time to time, so that you can query any customer's information at any time.

11. study customer psychology. One is to adopt different ways according to the individual psychological characteristics of customers (look through the books on research psychology), and the other is to adopt different ways according to the characteristics of customers' units. For example, customers in public and private units are different. The other is to know where the real needs of customers are. Analyze the data of customers before contacting them

12. Learn the negotiation skills. Be good at smiling and listening and achieve a win-win situation. Think about the problem from the customer's point of view.

13. Learn the skills of sales. Sales are not forced to sell to customers, but to guide customers from their perspective. Customers sometimes value your service spirit more than products. In reality, sales promotion is not completed at one time, and it is often necessary to communicate with customers many times. In communication, some sales promotion will fail and some will succeed. Therefore, it is necessary to make a reasonable choice. Some can give up, some should continue to work hard, some are short-term customers, and some are temporarily unsuccessful, but as long as they have a good relationship, there is hope of success in the long run, and they cannot give up. Understand the real needs of customers. Some customers actually have needs, but they won't confide in you immediately, so sometimes they have to run several times to get information, and some will confide in you when they need to get closer to each other.