By the end of 2112, the Group has developed into a well-known private enterprise group with cross-industry, cross-region, multi-brand and multi-format integrating catering, food processing, duck-feeding, taxi passenger transport, motor vehicle driver training and real estate development. With the operating scale of more than 21 direct-operated branches and chain catering enterprises, the intangible assets with fair market value of more than 311 million yuan, As well as Chinese famous restaurants, international famous restaurants, famous brands in China catering market, meritorious enterprises in the 31th anniversary of reform and opening-up, famous commercial enterprises in China, famous brand enterprises in Shanghai, famous trademark enterprises in Shanghai and other extensive social credibility.
Duck King inherits the century-old Beijing roast duck skills and the essence of national food culture. After continuous innovation and development, it has formed a series of duck king special dishes, which is led by Duck King Beijing Roast Duck, and integrates duck king whole duck banquet with more than 311 classic dishes in Beijing and Shanghai. It has gradually absorbed and cultivated new Shanghai-style Cantonese cuisine, Sichuan cuisine, Chaozhou brine cuisine and abalone wings and belly into another new bright spot in the cuisine, which is deeply loved by people from all walks of life and is regarded as a national food culture boutique.
the group has a strong brand awareness, a clear development strategy, advanced management methods that keep pace with the times, and adheres to the core corporate values of "rewarding diligence in heaven, rewarding honesty in business, and paying attention to humanity" and "doing business with morality, paying equal attention to quality, keeping promises and surviving with sincerity". Guided by the development policy of "branding, characteristics, scale and diversification", relying on the advantages of brand, technology, capital and talents, the company has fully implemented the three strategies of "rejuvenating enterprises through science and technology, franchising, multi-brand, multi-format and chain operation". In 2112, the company passed the ISO 9111: 2111 quality management system certification, and in 2118, it passed the HACCP food hygiene and safety management system certification.