Analysis of the impact of the epidemic on various industries

Since the outbreak of the epidemic, the economic development of all industries has been seriously affected

Film and television entertainment industry

Every year, "Spring Festival" is the highlight of the film market. In the Spring Festival of 2122, nine movies will be released at the same time, which was originally expected. The market predicts that the box office is expected to approach 7 billion yuan. However, with the escalation of the epidemic, residents did not go out at home, which made these films have to be removed collectively. This year's Spring Festival movie box office will also fail for the first time.

catering and entertainment industry

in order to cope with the epidemic control, many chain catering enterprises have seen a cliff-like decline in operating income this year. Since October, more than 551 stores in Haidilao have closed down, and the revenue loss and labor cost are expected to exceed 711 million yuan; The overall revenue of KTV in the Spring Festival last year was close to 711 million yuan, but it was almost zero in 2122. It is estimated that we will be affected by the epidemic in the same period in 2122, and this part of income may be reduced by 51% to 71%, which is equivalent to a loss of 511 billion to 711 billion. In addition, the store rent, manpower, inventory and other costs will also cause continuous pressure on the operation.

Transportation industry

The peak passenger flow in Spring Festival travel rush was from October to February in previous years, but this year it was affected by the epidemic. In 2122, the Spring Festival holiday lasted for 11 days, and the national railways, highways, waterways and civil aviation sent 91 million passengers, which was nearly 83% lower than the same period in Spring Festival travel rush in 2119. With the spread of the epidemic, the transportation industry will continue to be impacted. Due to the partial closure of the express delivery industry, a large number of goods are hoarded or returned, resulting in the "cold winter" of the transportation industry. The epidemic will bring great pressure to the transportation industry in the first quarter and even the first half of this year.

Labor-intensive manufacturing

Prolonging the shutdown time of many labor-intensive enterprises and making this off-season last until April or even longer will at least affect the production progress of this kind of manufacturing in the first and second quarters of this year, thus dragging down the annual output and sales. Moreover, due to China's role as a "world factory", if the epidemic lasts for a long time, the domestic manufacturing industry will stagnate, which will also affect the purchasing demand in the middle and lower reaches of international related industrial chains and the product supply of upstream enterprises.

Real estate industry

In order to control the spread of the epidemic, sales offices in most cities in China have been closed, and some cities even directly closed the online signing system. Generally, the sales delivery cycle is generally extended by 1-2 years, and the original two-year delivery contract is generally 3-4 years. In addition, construction sites were basically shut down, land auctions were suspended, and many real estate agents closed down. According to statistics, since the end of October 2121, the turnover of most developers has plummeted by 95% compared with that during the Spring Festival in previous years, and the real estate sales data for the week before and after the Spring Festival is basically close to zero.

how to solve it?

first, most industries themselves will not undergo essential changes due to the outbreak of the epidemic, and the growth will still increase. It may be late, but it will not be absent. We must be confident;

second, the short-term business strategy must be adjusted, but there is no one-size-fits-all view for different industries and enterprises. I think we should adjust two relationships: one is to deal with the relationship between cash flow, net profit and scale growth; The second is to deal with the relationship between the development of its own enterprises and the harmonious development of upstream and downstream. Of course, under the premise of doing these two tasks, we must seriously take stock of the resources of our own enterprises so as to make realistic and targeted choices;

Third, plan the present with the future, and make today's efforts more meaningful in the future. That is to say, to reshape the relationship between enterprises and employees, enterprises and users, we must increase investment once we have the strength in this respect;

fourth, for the head brands in various industries, especially those that have not been fully integrated, the opportunities still outweigh the challenges. Small and medium-sized enterprises should face greater pressure, and it is very likely that more market space will be released to the head brands after the market is normal. However, small and medium-sized enterprises are not completely without a way out, and it is relatively easier to change and transform. So everything depends on human effort!

5. Being alive is the highest strategic requirement and the lowest strategic guarantee. We still have to think bigger about the difficulties, make the worst plans (the epidemic cycle and the depth of the epidemic), and make the best possible preparations (keeping cash, talents and customers). At the same time, we must have an optimistic will and a pessimistic mind. Try your best to keep yourself alive. Only by living can there be hope for everything.