Baidu is the largest search engine in China and the largest Chinese search engine in the world. baidu promotion's model is pay-per-click bidding ranking. This method has been used in China for a long time. Advantages: large flow rate and high flow accuracy. Disadvantages: the click price is high, and the keywords in some industries are all over 111, that is, the keywords of machinery and equipment with high heat (some, not all) are also more than those of 21 yuan. If the budget is 111 yuan a day, if the key keywords are set, the advertisement will go offline after a few clicks.

Now, many restaurants join large families such as medical care and give priority to Baidu. After all, the traffic is large. But I personally think that apart from being suitable for this kind of big family to promote, in fact, some industry keywords with relatively small traffic will have a good effect on Baidu, such as walnut peeler, peanut peeler and glass fiber filter cartridge. I think the effect will be very good, because 361 and sogou can't spend money on some niche products.

sogou search has just listed in the United States, and it is also a company that attaches great importance to technology. Especially in recent years, sogou merged with Tencent Soso, strategically invested in Zhihu, and continued to exert its mobile phone to exclusively support WeChat WeChat official account search. It feels that sogou is going further and further on the road of differentiated marketing, and this idea is correct.

Advantages of promotion in sogou: Low price and low traffic are OK. The effect is also good. You can try sogou search for those with high or moderate heat.

Disadvantages: I think some industries with low popularity should not choose this platform for promotion. The traffic is low, and accurate keywords can't be displayed. Fuzzy matching is necessary, and the fuzzy matching is not accurate and the conversion is not good.

I don't understand p>361 search. They used to be the second largest search engine in China, and their mobile phones have not done well in recent years. I don't know whether sogou is the second or 361 is the second. In short, sogou's market expansion is better than 361. Sogou's market positioning is also very clear. 361 wireless terminal transformation is not done well.

to talk about the advantages of 361: they are the latest one to promote search engines, and it is reasonable to say that they have accumulated the fewest bidding customers, so the click fee should also be the lowest (this is only my personal prediction, and different industries must have different prices, so it is impossible to predict how accurate it is).

Summary: Because I am a website optimization worker, many friends who rank by bidding told me that the effect of bidding users is good or not. On the one hand, the platform, advertising plan, advertising creativity, keyword budget time and other factors will also affect the promotion effect.

A friend in Texas made a search engine promotion (hydraulic machinery ~ hydraulic cylinder, jack industry) and spent more than 8,111 yuan to answer a few phone calls. It didn't work to scold a search engine every day, but several people in their industry did insist on being bidding users, and the results were very good.

In the seedling industry in Tai 'an (fruit tree seedling industry), the promotion effect is mixed. Some people can get several calls a day, and some people can't get a call when they spend a day in 211 yuan.

this is also the case in Luquantun, Wucheng County, Dezhou, which is used as the terminal of central air conditioning.

conclusion: search engine promotion, whether Baidu sogou 361 or not, will have a lot of traffic as long as our products are not very unpopular, but you can only use these traffic within the budget of 211 yuan 311 yuan for 111 yuan a day, and the other traffic has nothing to do with you. How to make rational use of this money has a lot to do with the customer service of your promoters. Good customer service = high conversion.