According to the official data released by Shutterbug, the platform gives birth to a video related to non-heritage culture every 3 seconds. In 2018, for example, 2.52 million users posted non-legacy content, and more than 60% of the producers were post-90s. The fragmented dissemination of non-heritage culture through online media not only fits the fast-paced life of young people today, but also restores the essence and authenticity in non-heritage techniques.
Whether it's the rich and aromatic Shaoxing yellow wine, the crispy and delicious donkey meat barbecue, the light and fresh Jinhua ham, the crunchy and refreshing Fuling mustard greens, or the sour and spicy snail meat noodles, or the heavy and flavorful mutton meat steamed buns, these non-heritage foods with great regional characteristics and folk customs have always been a part of our daily lives, and have been inherited from one generation to the next.
Snail flour is an intangible cultural heritage of Guangxi. Behind the video of Li Ziqi making snail flour, it often takes months or even longer to find the materials and do the evaluation. Li Ziqi shared the inspection and production process, said she went to Liuzhou to eat no less than 20 snail powder store, but also with the local non-heritage old craftsmen exchange. A netizen said Li's video "contains thoughts about life and the world, and brings us closer and closer to traditional culture and traditional life".
Till now, 91,000 videos have been released under the topic of #I want to laugh out of the "national essence" on the Jieyin platform***, with a play volume of 2.63 billion times. Behind this huge number is countless post 80s, 90s and 00s netizens lingering on non-heritage culture and oriental aesthetics. Cultural media commented that this is the national tide debut, young people fell in love with the most beautiful "Chinese style"......
We know that the "national tide", including traditional culture, is the Chinese trend, traditional culture trend. The Chinese trend, traditional culture trend. Now, with the establishment of our nation's "cultural self-confidence", the national trend, national style is becoming a new favorite of young people's fashion and culture, more and more young people will be the national trend, national style as the pursuit of the expression of self-sentiment and fashion attitude of the new form.
Today, many young people have made Chinese culture and Chinese products a regular part of their lives. For example, no one would be surprised to see some young people wearing Tang Chinese dresses on the street to make friends and participate in activities now. Moreover, young people's passion for national products, national essence, national style and other national symbols is expressed in their daily lives.......
Another example is that the Forbidden City was originally regarded as a symbol of traditional cultural totem, but with a series of cultural and creative products launched by the Palace in recent years, the Palace has become a symbol of traditional culture and culture. A series of cultural and creative products, the Forbidden City has become younger and younger, and has become a pioneer of national tide culture ......
The non-heritage culture, national tide, and national style that young people like are coming into the lives of the young people nowadays in the form of fashionable culture under the trend of cultural and creative trend. These non-heritage culture, national tide, national style, contains infinite rich and complex factors, these factors have Chinese culture, Chinese art, Chinese aesthetics, Chinese spirit, Chinese wisdom ...... non-heritage culture, traditional culture, for the national tide, national style provides a wealth of cultural and artistic material, subject matter, image, form, symbols and ideas, and eventually become the "national tide". And ultimately become "national tide" "national style" of cultural sources, the foundation ......
Non heritage, national tide, national style of these traditional culture, why by young people love? Because, in the chase, hot pursuit of this fashion, cultural and creative forms of popular traditional culture, reflects the young people's self style and attitude towards life, access to an identity and cultural identity, and, in this trend, fashion, into the social hotspots, the spirit of the times values, and ultimately young people to find a "spiritual fit "
This is the first time I've ever seen a movie that I've seen.
We know that we have far-reaching historical origins and profound cultural resources, which should be the basis and foundation for traditional cultures such as non-heritage, national tide and national style to become fashionable. However, today, we cannot deny that there is a spiritual split and psychological distance between us and the historical and traditional culture. This requires us to use certain cultural methods and spiritual styles to bridge the gap between history and culture, and to narrow the distance between us and tradition.
The traditional cultures of non-heritage, national tide and national style, some of which are utilized in the form of TV culture, some with the help of new media technology, some developed through cultural creation, and some with the addition of fashionable cultural elements, have gone to the general public and young people with the spiritual interest, aesthetic style and cultural temperature of the times. This also gives us a new understanding and interpretation of traditional culture. Tradition, history, is no longer rigid, dull, but lively, vivid, creative, which makes us and the "tradition" closer, and become a way for us to return to history and tradition.