Abstract: At present, there are many fast food restaurants, and the competition is fierce. Some fast food restaurants will inevitably have bad business. So what methods can make the business of fast food restaurants better, so as to increase the turnover of fast food restaurants? Now Xiaobian introduces five ways to effectively operate fast food restaurants and quickly increase the turnover of fast food restaurants. Let's take a look! How to increase the sales of fast food restaurants
1. Adjust the store opening hours
Reasonably arrange the existing manpower and do a good job of scheduling employees; So as to supplement the blank of breakfast and make full use of the time slot of breakfast.
1. Good time management is needed in the production of products. For example, the daily consumption of raw materials and products can be predicted in a safe and constant amount, and semi-finished raw materials can be prepared before the peak period, so that people can concentrate on serving customers during the peak period. As the saying goes: good steel is used on the blade!
2. In the whole work process, a circular connection should be formed, which focuses on preparing materials and cleaning during the low peak period, and focusing on making products and serving customers during the peak period;
3. At the same time, as a manager, we should always urge employees' production efficiency and mutual assistance. Although each post has been positioned, there is a certain relationship and cooperation between posts. Therefore, in the whole operation process, the role of the administrator is to coordinate, check, coach and help; So as to build a team with high tacit understanding; To realize that customers can get the required product status quickly and accurately at any time, so that every customer who enters the store will not leave because of product problems; At the same time, we can achieve the goal of maximizing sales.
second, during the afternoon rush hour
at present, it is very common that there are no customers during the afternoon rush hour, which is also a drawback of Chinese fast food. The overall product structure restricts the sales during this afternoon. At the same time, it has become an unwritten rule and habit that Chinese fast food has no business in the afternoon.
For this reason, it is suggested to adjust the product structure, and launch leisure food and tea drinks in the afternoon. The original storefront environment is not suitable for leisure and business negotiations, making full use of existing hardware resources and exerting the effectiveness of software resources; It is suggested that the storefront should carry out poster propaganda to guide customers to know that Chinese fast food restaurants are not just simple to fill their stomachs with three meals in the morning, noon and evening, but a comfortable place for leisure and small gatherings.
3. Oral promotion work of ordering staff and cashier
1. Ordering staff is very important. They decide the daily sales of products and act as a shopping guide in the process of products ordered by customers. It can be said that it is the best and best time to promote sales in this process. When customers miss some products in the whole product structure, employees can promote them in time, for example, our product structure is made up of rice noodles and rice noodles. Or you can use the alternative rule. Would you like shredded potatoes or braised eggplant? Carry out targeted marketing for this.
2. When ordering food for customers, the orderer can promote drinks and drinks at any time, which is also a good sales opportunity in the checkout process. Milk, wine, mineral water and other products can be placed at the cashier's desk. Cashiers should get into the habit of asking: Hello, do you want another drink? Can be aimed at the form of centralized collection.
3. As the saying goes, three points with your mouth open! Many times, one more sentence is an opportunity. Of course, if you don't say it, there may be no chance at all; You can calculate that the cashier can settle about 211 bills every day. If the success rate is 31% if 3 yuan money is added to each bill, then the income will increase by 181 yuan every day invisibly; The staff of ordering staff will increase 3 yuan money per order, and 3 sales staff will have a success rate of 31%, which can increase 541 yuan every day.
Fourth, keep customers at peak hours
At peak hours, waiters should always patrol the restaurant, observe more and talk more; Entertain every customer warmly, so that customers who enter the store can't come out empty-handed; Maximize the use of tables and chairs in the store. If there are four people, you can completely introduce customers to table dining; If all seats are full, please pay more attention to the dining situation of the customers who are dining during the inspection. You can ask one customer to order food, and the other person will wait for the customers who are about to finish eating at the table. Then, our current customer unit price is around 25 yuan. If you can keep one more customer, you will be able to earn more in 25 yuan. There are no fewer than 21 customers lost during the peak hours every day. So you as an employee can increase 511 yuan's income every day just by paying a word and a smile. Why not?
5. Use propaganda tools.
It is suggested that the store print some leaflets, arrange employees to distribute the business circle during the low peak period, and intercept the distribution near the store door before the peak period; You can also arrange employees to carry out carpet distribution within 5 kilometers of Fiona Fang during the low peak period, thus increasing publicity; Increasing turnover is also a good opportunity for brand promotion. We can't limit ourselves to customers who are close to the store, expand publicity, and let more people know that there is such a restaurant and such delicious food, so as to come to the store for dinner. We get not only the turnover, but also the support of a huge consumer market!