Yoshinoya's stores are not only numerous in China, but also very dense. If you are in some big cities, you may find that there are one or two Yoshinoya on every street. Why are Yoshinoya's shops so dense? This is related to Yoshinoya's business concept, and I will talk about it in detail here today.

1. Orientation of Yoshinoya:

Yoshinoya belongs to a fast food restaurant in China. The price of Yoshinoya is not low. A bowl of ordinary beef rice is usually around 32 yuan. Many people may think that Yoshinoya is also a terminal food store in Japan, but in fact it is not the same as Shaxian snack in Japan, and it is a very dirty storefront. In fact, Yoshinoya's focus since the establishment of the store is parity. However, as Japan is a developed country with strong purchasing power, this advantage was exhausted when Yoshinoya was introduced to China. In addition, the main reason why Yoshinoya's stores are very dense is that Yoshinoya's flagship is convenience. Because Yoshinoya's audience is white-collar workers, Yoshinoya wants them to see their stores as soon as they get downstairs. However, due to the extremely developed food delivery industry in China, the courier buddy gradually replaced the position of Yoshinoya, which made Yoshinoya's loss inevitable.

2. Origin of Yoshinoya:

Many people like Yoshinoya very much, but they don't know the origin of Yoshinoya. Today, I will introduce the origin of Yoshinoya to you. It is said that a Japanese general gave it to a local farmer when he took refuge in Shan Ye, and how to make beef rice. At this point, local farmers are famous for making delicious beef rice, and that place is Yoshinoya. However, at present, the boss of Yoshinoya is not from that place. In 1899, the founder of Yoshinoya opened his first shop in a seafood market in Japan, and named Yoshinoya just to show that his beef rice is more authentic.

3. Why hasn't Yoshinoya been angry?

In fact, Yoshinoya's position has always been awkward. Because the Japanese diet is relatively light and simple, Yoshinoya is extremely popular. However, since Yoshinoya did not enter China, it has been tepid, because beef rice is a very common ingredient in China. In the north and north of China, there are still many Yoshinoya shops. Once in the south of China, there are many local snacks, so there are basically no Yoshinoya shops in the south of China. At present, Yoshinoya has entered a state of total loss. I believe we will lose Yoshinoya in the near future, but you don't have to worry. After all, there are still many kinds of snacks in China.