Combining the two perspectives of consumers and consumers, the so-called experiential consumption refers to the special consumption mode with strangeness, freshness and freshness that some consumers adopt in order to obtain some novel and exciting and unforgettable consumption experience under certain social and economic conditions and in a specific consumption environment.
The subject, object and environment of experiential consumption constitute the three elements of experiential consumption. Experiential consumption has five basic characteristics: personal experience, game entertainment, adventure challenge, participation interaction and individual creativity.
A remarkable feature of experiential consumption is that the experience process begins before the consumer's purchase behavior and continues to the whole process of product use.