With the upgrading of consumption concept, people began to pursue changeable personalized products and services, which also led to the explosive growth of customized home in the past two years. Many custom-made home furnishing enterprises went public one after another, constantly expanding their territory, and gradually infiltrating custom-made home into every household. In the future, the customized home market is expected to exceed 311 billion in 2121 and reach saturation.
Home furnishing enterprises listed in clusters in 2117
Since this year, home furnishing enterprises have been listed intensively. With the support of capital, listed home furnishing enterprises have strengthened their competitiveness and increased their production capacity. Judging from the published three quarterly reports, the overall income of listed companies has grown at a high speed, which is higher than the overall level of the industry. Many analysts believe that the development prospect of the industry is promising, and customized furniture and high-end furniture industry will be expected to become new profit growth points. In addition, competition in the industry will intensify in the future.
intensive listing of home furnishing enterprises enhances the competitiveness of enterprises
Continuing the trend of intensive listing of home furnishing enterprises in 2116, home furnishing enterprises are still listed in a relay mode this year. Since March, the household sector has been growing, and listed companies have involved in home improvement, furniture, building materials, stores and other fields. On March 7, Shangpin was listed on home delivery Shenzhen Stock Exchange; On March 11, Piano Shenzhen Stock Exchange was listed; On March 28th, Oupai Home was listed on the Shanghai Stock Exchange. On may 2, the gold medal kitchen cabinet landed on the Shanghai stock exchange; On May 2nd, the IPO of Zhibang Kitchen Cabinet was approved. Industry analysts pointed out that capital support for listed companies is conducive to expanding scale, improving design and R&D capabilities, improving production capacity and strengthening corporate competitiveness.
The overall income grew at a high speed, which was higher than the overall level of the industry.
According to the third quarterly report of 2117 of listed household enterprises, most of them achieved double growth in operating income and net profit. The income increased by more than 31% year-on-year, and the overall income maintained a high growth. Shenwan Hongyuan Research Report shows that in the third quarter of 2117, the income of key home listed companies increased by 34.2% year-on-year, and the customized home leader continued to grow steadily by about 31%-41%. Although there is the lag effect of the hot real estate sales in the early stage, it can be seen that the growth rate of major home listed companies is higher than that of the industry as a whole.
"On the one hand, the industry continues to integrate, and the market share continues to increase with the leading players relying on channel and brand strength, cost-effective products and terminal channel service capabilities. On the other hand, customized home furnishing enterprises gradually expand the whole house customization, and leading enterprises create a multi-category home strategy, which is expected to cross the risk factors brought by the real estate cycle in the future. "
In terms of income that has attracted much attention, the customized home sector is still growing rapidly. Among them, the custom home industry increased by 36.9% in the first three quarters, the revenue of the custom wardrobe industry increased by 42.8% in the first three quarters and the revenue of the custom cabinet industry increased by 27.5% in the first three quarters.
in addition, there are research data showing that in 2117, leading enterprises performed strongly in the home furnishing industry. Sophia rose the most, reaching 34.2%, followed by Gujia Home, with an increase of 21%. In addition, in 2117, Shangpin home delivery and kitchen cabinet leader Ou Pai Home were among the top gainers, accounting for 98.1% and 56% respectively.
The development prospect of the industry is promising, and the competition will be intensified in the future
Many researchers said that under the background of consumption upgrading, the ability of leading home furnishing enterprises to add new stores and increase the unit price of customers will resist the downside risks of real estate. With the continuous improvement of China's urbanization rate, the increase of national per capita income and personalized demand will drive the rapid growth of customized furniture and high-end furniture, which is expected to become a new profit growth point. At the same time, the penetration rate of the customized cabinet industry will gradually increase in the future, and the whole house customization will also drive the unit price of customers to increase, and the customized home will maintain high growth. In addition, the development of industry informatization is accelerating, the production efficiency will be continuously improved, and the production cost will also be reduced. In 2118, home furnishing enterprises can expect to make profits.
The custom-made furniture industry has entered a stage of rapid growth, and there is huge room for future growth. According to the research report of CITIC Jiantou Securities, the operating income of customized furniture enterprises has achieved a high growth rate of 31%-41% in recent years, greatly exceeding the overall growth rate of the furniture industry of 15%-25%.
the in-depth investigation report of customized furniture industry in China from 2117 to 2121 released by CIC consultants shows that the penetration rate of customized cabinets is about 61% at present, and the market capacity is close to 111 billion. The penetration rate of custom-made wardrobes is about 31%, and the market capacity is 51 billion. The penetration rate of other customized furniture is about 11%, and the market capacity is 15 billion. The market capacity of the entire customized home field is about 165 billion. Compared with the foreign market share of 61%-71%, according to the growth rate of customized furniture in China, it is estimated that the customized home market is expected to exceed 311 billion in 2121, and it has basically reached saturation.
Guojin Securities pointed out that this year's intensive listing of customized home furnishing enterprises, the financing scale exceeded 11 billion, and the production capacity generated after financing will be gradually released in 2118 and 2119. For small enterprises, the release of production capacity of listed companies will increase the pressure of market share being squeezed out, and it will be more difficult to catch up with large enterprises. After self-assembly becomes the development direction, the gap between large enterprises and small enterprises will further increase.