The best way to perceive cultural tourism is to experience it physically and mentally, and the increasingly popular cultural experience tours satisfy people's desire to "seek newness, curiosity, knowledge, and pleasure", and are very popular among tourists. Scientific and technological innovation has provided a strong impetus for cultural experience tours, and the integration of cultural experience tours with science and technology has created a perfect experience for tourists to be present and to be in the right place, and has also become an important force in boosting cultural tourism consumption.
The cultural tourism experience is getting hot
Recently, the Beijing Municipal Bureau of Culture and Tourism launched the first batch of 16 Beijing cultural tourism experience bases. Among them, Beijing Tong Ren Tang Zhi Lama Health Zero Shop Xiang - food - health - medical modern Chinese medicine experience base, the traditional culture and modern life integration, build the bakery, tea workshop, coffee workshop, four seasons kitchen experience and consumption of the scene, easy to tourists to understand the four seasons of the concept of spring planting, summer plowing, autumn harvest, winter storage health. It has become a new hotspot for Beijing tourism, attracting many tourists to go there to take photos and make cards.
The Beijing Cultural Tourism Experience Base provides more diverse and personalized choices for tourists to experience the capital's profound cultural connotations. At the Beijing Fenglei Peking Opera Troupe, tourists can not only hear explanations about the history, costumes and props of Peking Opera, but also enjoy Peking Opera performances, learn Peking Opera movements, experience Peking Opera costumes and Peking Opera make-up, and feel the charm of the art of opera in all aspects.
Jining, Shandong Province, the cultural shrine experience tour, national classic study tour and other lines and the opening ceremony, worship ceremony, rite of passage and other experiential tours by tourists favorite. People embarked on the cultural sacred experience tour, into one of the spiritual home of the Chinese nation, along the footsteps of Confucius and Mencius, to visit the source of Confucianism, experience the sacred Confucian rhyme.
Anshun, Guizhou is a traditional tourist city with rich tourism resources such as Huangguoshu, Longgong, Tunbao, etc., but for a long time over-reliance on tickets, now Anshun is changing from sightseeing tours to in-depth experience tours, and spanning from a tourist city to a city tour, Anshun Batik Museum, Louhu Arts and Culture Center, immersive light and shadow show "Night Book - This Life", live-action show "Rainbow Lake Night", and other experience tour projects have become the new highlights of Anshun tourism.
Appreciate the charm of culture
The attraction of experience tours is the charm of culture. Many traditional tourist resource sites have been culturally innovated to exude new vitality, giving more tourists a channel to gain a deeper understanding of traditional culture, red culture and innovative culture.
Beijing Jingren Cultural Paper Culture Paradise Experience Base integrates modern technology and traditional skills, tourists can visit and touch a variety of paper materials, handmade paper lanterns, fans and other works, in the virtualization of the prevalence of electronic media today, this experience can be more triggered by the intimacy brought by the paper. The Beijing Red Star Erguotou Wine Non-Heritage Cultural Experience Base incorporates the experience of brewing wine, a national intangible cultural heritage, and visitors can experience the Beijing flavor culture of old Beijing in the process of brewing new wine by their own hands.
During the National Day in 2020, Ruijin, Jiangxi Province, "blood bath Ruijing" and other interactive experience red tourism attractions received tourists accounted for 80% of Ruijin's total number of trips, promoting the transformation and upgrading of red tourism. "Blood bath Ruijing" is Ganzhou's first large-scale red live-action performance project, is the first large-scale live-action performance project in Jiangxi Province, a panoramic display of Ruijin's history of the Soviet Union.
The Xi'an Datang Nocturnal City Walking Street, which was listed as one of the first batch of national demonstration walking streets in 2020, offers visitors a good place for immersive experience. All the landscapes of the neighborhood are Tang style and ancient charm, in addition to the "Return to Chang'an" and other regular resident performances, there are many small stages on the pedestrian street, and in the evening there are acrobatics, Chinese opera, folk music performances, etc., a set of culture, performances, food and beverage, leisure, entertainment in one, and the flow of tourists to and from the city, a second through the millennium dreaming back to Chang'an.
Science and technology innovation experience
Immersion experience for cultural tourism to open up a new path of development, scientific and technological innovation is for cultural tourism inserted the wings of the take-off. Technology has cracked the limitations of cultural tourism in time and space, and through the integration of online and offline, to create a new mode of immersive cultural tourism consumption, tourism is not only good-looking more fun, tourists into the context, called addictive. Meituan big data show that immersive cultural tourism experience has become a fashionable leisure and entertainment program that people of all ages, especially young people, can accept and are willing to participate in. About 75% of related consumption comes from young people aged 20 to 35, who are very interested in elements such as experience, storytelling, gameplay, art, and night tours.
Technology makes red tourism truly "alive". The immersion experience has brought visitors closer to the emotions of red tourism. Ruijin does not change the status quo of the old revolutionary sites on the basis of the use of AR, VR and other new technologies, the overall enhancement of Ye Ping, red wells and other major scenic spots exhibition level. Visitors are surprised to find that the revolutionary history fused with modern technology, from listening to history to touching history, from visiting history to experiencing history, greatly enhancing the sense of integration. Guizhou Zunyi Conference Memorial Hall through 4D holographic projection, multi-channel projection, virtual reality and other technologies, build immersive experience, so that visitors are immersed in a particular situation, atmosphere and theme, a variety of audio-visual effects all-round role in the body and mind.
At present, immersive cultural experience tours include immersive neighborhoods, immersive theme parks, immersive museums, immersive performances, immersive exhibitions, immersive light shows, immersive experience pavilions, and immersive night tours, etc., which will become a strong impetus for the upgrading of cultural tourism consumption.