Cultivating new forms of leisure agriculture
The Ministry of Agriculture and Rural Development has decided to carry out the declaration and monitoring of key counties for national leisure agriculture, and has put forward specific requirements in four aspects, namely, resource advantages, facility conditions, industrial development, and organizational safeguards. Many areas are actively declared at the same time, through the introduction of basic policies, set up projects, open the smooth flow of activities and other ways to develop leisure agriculture, for farmers to increase income, urban and rural resource flow, to provide new momentum.
Leisure agriculture scale efficiency increase, reflecting the countryside new industries, new forms of development to accelerate the pace, but in practice also face many challenges. Some of the picking, catering, lodging as a standard, the development of the same way, the operation and management is relatively crude; some stay in the "Nongjiale" "food festival" and other modes of industrial integration and leisure function of the excavation is not enough; there are also some of the leisure agriculture and rural tourism to split up In fact, only the coordinated development of the two can help optimize the structure of agriculture and cultivate new forms of business.
In this regard, localities should be combined with resource endowment, geographical location, cultural practices to do a good job of leisure agriculture development planning, in accordance with the "government-guided, farmer-oriented, social participation, market operation" idea, strengthen the infrastructure support, to break the status quo of the traditional attractions of the simple series, subdivided into differentiation of resources with neighboring regions, to build a unique leisure agriculture cluster. Unique leisure agriculture clusters and benchmark demonstration bases, forming a replicable, scalable and successful experience. Should also create differentiation, specialization product system, carry out mismatch operation, leisure agriculture "fine" connotation on the work, to avoid uniform and homogeneous development.
Leisure agriculture is a typical model of rural industrial integration, with scientific and technological agricultural demonstration gardens, garden complexes, leisure resorts and other types, but also derived from sightseeing, experience, parent-child agriculture and other forms. To realize the deep development of leisure agriculture, the value of each link of the industrial chain should be fully explored. In the agricultural farming link, the application of science and technology in leisure agriculture enterprises should be promoted, and the added value of agricultural products should be improved through the introduction of green, intelligent, ecological agriculture and other modes. In the processing of agricultural products, scientific research institutes and backbone enterprises can be united to carry out deep processing and characteristic research and development, and make full use of new trends such as "trunk" consumption to develop accompanying gifts with taste and value, so as to increase profit space. In the sales and service of agricultural products, efforts should be made to cultivate leisure agriculture brands, strengthen cooperation with short videos and live broadcasting platforms, enhance the product word-of-mouth advantages into brand advantages, and continuously expand visibility and market influence.
In addition to creating high-quality products and extending the industrial chain, leisure agriculture has also become a new carrier for enriching the tourism industry. Localities should encourage the main body of the operation to dig deep into the folk culture, local customs, agricultural activities and leisure tourism vacation combination, so that tourists involved in farming production, the field to feel the joy of labor. For example, in the Three Gorges Original Country Leisure Agricultural Scenic Spot, tourists can experience tie-dyeing, weaving, playing bean flowers and other folk projects. At the same time, it is also necessary to clarify the development of the theme, to avoid a rush, focusing on the development of composite tourism products, to create a set of production experience area, ecological sightseeing area, humanities and creative area, the life of the security area as one of the leisure agriculture destinations, and effectively turn the landscape into an industry.
Related departments can give support in terms of policies, taxes, venues, funds, etc., to guide social capital investment in leisure agriculture, strengthen the agricultural industry and science and technology, creative industry cooperation, and drive the quality and efficiency of leisure agriculture. In this process, attention should be paid to optimizing the collective shareholding and dividend policy, integrating farmers into the leisure agriculture industry chain, tapping and cultivating local capable people, and constantly mobilizing the village collectives and villagers to participate in the enthusiasm. It should also comprehensively use research institutes, agricultural cooperatives, chambers of commerce and other platform resources, strengthen the cooperation between industry, academia and research, to create a market development spirit, management and innovation ability of leisure agriculture talent team, talent convergence to crack the bottleneck of leisure agriculture development factors, to promote the development and growth of leisure agriculture.