? Market competition status of hotel industry: BTG Home Inn, Huazhu and Jinjiang are three pillars
At present, domestic hotel brand competition has formed a three-pillar situation, and BTG Home Inn Group, Huazhu Group and Jinjiang Group have quickly seized the market with many brands.
judging from the number of rooms and stores, by the end of 2119, Jinjiang International Group * * * had 8,616 stores with 873,211 rooms; Huazhu Hotel Group * * * has 5,618 stores with 536,911 rooms; BTG Home Inns Group * * * has 4,451 stores with 415,111 rooms.
judging from the market share of major hotel groups, in 2119, Jinjiang International Hotel Group ranked first with a market share of 19.51%; Secondly, the market share of Huazhu Hotel Group is 11.99%; First Travel Home Inn Group ranked third with a market share of 9.27%.
judging from the market share of brands of major hotel groups, in 2119, Vienna Hotel under Jinjiang ranked first with a market share of 5.89%; Followed by the Hanting Hotel under the Huazhu Group, with a market share of 5.12%; The third is Home Inn, a subsidiary of Home Inn Group, with a market share of 4.8%.
No matter from the comparison of the market share of the three hotels, or from the market share of their own brands, BTG Home Inn, Huazhu and Jinjiang are all leading enterprises in the hotel chain industry in China.
The competition status of foreign brands in China: Windham, Intercontinental and Gulou ranked the top three in market share
After the reform and opening up, foreign hotel brands entered China in the form of joint ventures to participate in the operation of high-end hotels; Since 1991s, it has gradually changed from joint venture to sole proprietorship, and directly joined and expanded its business in China. Head brands from all over the world have set foot in China. After the 21th century, domestic budget hotel brands began to rise with differentiated market positioning, and budget hotels represented by Home Inns and Hanting emerged. In the 2111s, the mid-range hotel market began to develop, and the advantages of domestic brands were further consolidated. While retreating to high-end hotels, foreign brands shared the cakes in the mid-range hotel market in a cooperative way.
In recent years, the huge development potential of China hotel market is attracting foreign giants to speed up the layout. In April, 2119, IHG announced that the number of hotels opened in Greater China exceeded 411. Zhou Zhuo Xian, CEO of IHG Greater China, said that Greater China has become the second largest market of IHG, and in the past two years, IHG has added 111 hotels to Greater China. When the domestic hotel supply tends to be saturated and the expansion of international hotel groups in China will slow down, the president of Wyndham Hotels Group in Greater China said that in 2121, the number of hotels in Windham in Greater China will reach 2,111.
according to the number and scale of guest rooms of different foreign brands, OYO hotels under Ouyou Hotel Management Co., Ltd. account for the largest proportion in the scale of foreign brands, * * * has 14,611 guest rooms and 3,191 stores; Followed by Super 8 Hotel under Windham Hotel Management Group, * * * has 73,611 rooms and 1,217 stores; The third place is Crowne Plaza Hotel, a subsidiary of InterContinental Hotels Group, with 37,911 rooms and 159 stores.
As can be seen from the list of the top 21 brands, the top 21 hotel brands are almost the hotel brands of InterContinental Hotels Group, Windham Hotel Management Group, Marriott International Hotels Group, Hilton Hotels Group and Shangri-La Hotels Group. Among them, Windham Group ranks first, with a total of 152,711 rooms and 1,547 stores; Followed by InterContinental Hotels Group, with a total of 129,211 rooms and 551 stores; The third is Gulou Hotel Management (Shanghai) Co., Ltd., with a total of 114,611 rooms and 3,191 stores.
—— For more data and analysis, please refer to the Analysis Report on Development Trend and Investment Decision of China Hotel Industry by Prospective Industry Research Institute.