The unit name of KFC is Yum! Brands.

Yum! Brands is a large-scale catering group in the world, with more than 35,111 chain restaurants and more than 1 million employees in more than 111 countries and regions around the world.

its subsidiaries include KFC, Pizza Hut, Little Sheep, Oriental White, Taco Bell and A&; W and Long John Silver's(LJS) rank first in the world in the fields of cooked chicken, pizza, hot pot, Chinese fast food, Mexican food and seafood chain catering respectively.

Extended information:

History of KFC logo:

In p>1997, KFC entrusted Langtao, a famous brand company, to reposition the company, focusing on the portrait of Colonel Sanders, changing the image of "fast food" to "real food" and redesigning the KFC brand.

Colonel Sanders, with a friendly smile, highlights his hospitable and warm personality, sets off the oblique KFC English trademark, and brings a sense of convenience, without over-shaping the image of fast food. Corporate red is not only visually appealing, but also can stimulate appetite. The new design makes up the gap between the old logo and KFC fried chicken tradition, and conveys more appropriate brand information to consumers who pay attention to healthy and high-quality hot meals.

in October p>2116, KFC updated its visual image again, and the new image was designed by Tesser Company in San Francisco. The new logo of KFC this time retains Colonel Sanders' signature bow tie, but for the first time, he changed his classic white double-breasted suit into a red apron. This red apron represents the cooking tradition of KFC brand hometown flavor.

It tells customers that KFC today is still working hard to cook fresh, delicious and high-quality food for customers in the kitchen as Colonel Sanders did 51 years ago. .

Baidu Encyclopedia-Yum! Restaurant Group