A food production company's packaging management

A private enterprise in 1998 after the acquisition of a production of soy sauce and vinegar seasoning food township collective enterprises, organized the operating loss of the reasons for the investigation, the results show that the packaging management listed in the marketing management after the second largest cause of loss. Performance: First, the high cost of packaging. The original enterprise soy sauce vinegar annual output of 2 million bottles, packaging costs up to 3.18 million yuan, the average cost of packaging per bottle of 1.59 yuan, the enterprise annual packaging costs accounted for about 45% of the total sales; Second, the low value of packaging. Due to the poor design effect of packaging decoration, packaging material is poor, resulting in high-quality products can only be sold at low prices and lack of competitiveness; Third, the lack of packaging management. Enterprises do not have a person in charge of packaging, the procurement of packaging as a fat, taking turns, resulting in high packaging procurement costs, there is no responsibility and accountability system in the use of packaging, packaging damage phenomenon is common.

Operators in-depth analysis, that: packaging management has become a constraint on the development of the enterprise "bottleneck", whether from the perspective of market promotion, or from the perspective of the internal management of the enterprise, it is very obvious that there are certain problems in the packaging management, but also this is to strengthen the internal management, improve the economic efficiency of the enterprise is important! Breakthrough. Operators decided to grasp the enterprise packaging management, took three major measures.

1. Establishment of a special organization system, unified enterprise packaging management.

The enterprise set up a packaging management team, by the factory director himself as head of the team members, including finance, purchasing, production and sales departments of the personnel, these personnel are the enterprise production and operation of all aspects of packaging managers.

2. Develop a clear and standardized packaging management system.

Let each packaging managers and users have clear goals and responsibilities, and through reasonable incentives to mobilize the enterprise staff to do a good job of packaging management enthusiasm.

3. Bidding design of packaging decoration, enhance the value of product packaging. Enterprises have two public packaging bidding design.

The first packaging design is mainly bottle stickers and box design, change the image of the packaging of product sales, improve the product sales price, a strong boost to sales; the second packaging design is mainly bottle shape and bottle cap, bottle rubber sleeve design, improve the convenience of the use of packaging to strengthen the enterprise characteristics of the product image, and further promote product sales. Before the packaging design, the average sales price of the product can only reach 3.50 yuan / bottle, and poor sales; and after the redesign, the average sales price of the product reached 4.00 yuan / bottle, high-grade products reached 8.00 yuan / bottle, and smooth sales.