The catering industry is a highly competitive industry. How to make consumers notice your new dishes is very important. In promoting new dishes, we need to start from many aspects, including marketing strategies, promotion methods and publicity channels.
firstly, catering enterprises can promote new dishes through social media platforms.
Most consumers now know about new products and services through social media, so posting photos and introductions of new dishes on social media platforms can attract more consumers' attention. In addition, we can consider developing virtual dish display activities to show the cooking process and characteristics of new dishes through video or live broadcast, so as to attract more consumers to taste.
Secondly, offline publicity can be used to promote new dishes
. For example, put up menus or promotional posters in the store so that customers can see the information of new dishes when they enter the store. In addition, we can carry out tasting activities or preferential activities to attract more consumers to taste new dishes, and let them leave feedback after tasting or consumption, so as to continuously improve the taste and taste of new dishes.
finally, we can consider cooperating with other brands to promote new dishes to expand our popularity.
For example, we can cooperate with local food bloggers or food magazines, let them taste and introduce new dishes, and attract more consumers to taste them.
In short, the promotion of new dishes needs to start from many aspects, and attract consumers' attention through social media, offline promotion and cooperative promotion. Only through innovative publicity and word-of-mouth taste can new dishes stand out in the market and win the favor of more consumers.