20 19 On June 20th, some social media platforms of Gucci in China began to become overlapping double G icons. Since the overlapping version of the double G icon appeared on 20 16, Gucci has only been applied to various items. This time, changing the brand classic double G logo from the original inverted design to the "overlapping" version may symbolize that Gucci will officially enter a new era and further serve the intellectual style and retro style advocated by Gucci. From simple sans serif to changing lines, from symmetrical crossing to side-by-side crossing.
Extended data:
Gucci generally uses cuccl to represent the brand in formal occasions, and the logo with double G letters is more like an extended graphic, which is used in different products. This time, changing the logo may be more about product changes, upgrading products, and making products have more shapes and patterns, just like Google's animated logo.
Gucci logo recognition method:
1, the outer circle of the letters g, c, c
Complementing the three-letter outer circle of GCC is a perfect circle.
2, letters G, C, C inner ring
Connect the inner ring of GCC. Is it an ellipse or some inclined ellipse? The three ellipses are almost the same size.
3. Look at the cross section of GCC letters.
The notch on the right side of the letter GCC is formed by a straight circle cut vertically by a knife.
4, stroke thickness
The letter U is obviously wide on the left and narrow on the right, and the letter GCC is narrow on the top and bottom.
5. Look at the double G sign
Complement the inside and outside of the double G respectively, and you will find that these are two intersecting perfect circles. Connect the first and last two points of the double G respectively, and two parallel straight lines will appear.
Baidu Encyclopedia -GUCCI (luxury fashion brand from Italy)