Abstract: In order to attract new customers and enhance the stickiness of old customers, the food court or food court usually holds some promotional activities from time to time to stimulate consumption. A good selection of promotional activities can not only get a high turnover, but also make the food court famous. The commonly used promotional activities include online media publicity, membership card handling, points system, etc. In order to plan activities according to evidence, an activity theme is usually set up to carry out activities around the theme. These themes can be Chinese and foreign festivals. Let's take a look at the food street promotion plan. 1. What are the promotion schemes of the food court

With the improvement of living standards, there are more and more restaurants in the city. Although there is an agglomeration effect in the food court or food court, there are many catering merchants, which can attract a large number of customers, but it is precisely because of the agglomeration effect that the food court must ensure enough passengers to make a profit, so it usually adopts some marketing promotion schemes to attract and retain customers, with the aim of cultivating customers with high loyalty. The promotion activities of the food court are as follows:

1. Use online media to promote

Now it is the internet age, and when word-of-mouth is publicized, the number of customers will naturally increase. Therefore, it is important to let everyone know that there is a food court here. The common way is that customers can get discounts by forwarding it to social media. The food street operates its own self-media platform and advertises some creative content; Establish a customer chat group, send out red envelopes from time to time, and push out activities.

2. Handling membership cards

Membership cards are a great weapon to increase customer stickiness. If you want to stick to customers, you have to make them recharge, so that customers feel that there is still so much money in my card that they have to spend it, otherwise it will be wasted. So how can you make customers recharge their cards? You can use the strategy of charging hundreds to get one hundred free, or you can use the strategy of member discount. In short, do everything possible to get customers to apply for cards, but you should also pay attention to not being too late to make customers feel bored.

3. Integral system

The integral system is actually another form of promotion, and can be linked with the first two promotion activities at the same time. Customers can accumulate as many points as they spend, and they can also get points by helping to forward and pull people on social media. When customers save a certain amount of points, they can pay with points, but they have to apply for a membership card to store the points in the card. This not only achieves the purpose of promotion, but also can retain users to do cards, which can be described as killing two birds with one stone.

4. Other routines

This routine has certain risks. If there are not enough loyal customers or high popularity, it is not recommended to use it, that is, hiring people to queue up. Because everyone will have such a psychology, restaurants that don't line up are definitely not delicious, and if there is a long queue at the door of a store, it is definitely delicious, so merchants will use this psychology to promote it, but if they are not careful, they may be self-defeating and make everyone feel uncomfortable, so this trick should be used with caution.

In a word, the promotion plan of the food city has two purposes: making a name for itself and retaining customers. As long as one of them is achieved, it is not afraid that there will be no business. If both of them can be achieved, it will be a matter of time before they become popular.

Second, the theme of food court planning activities

As the saying goes, many food courts will put forward a theme when planning promotion activities, and then carry out activities around this theme. What are the themes of food court activities? Common themes can be the following.

1. Themed on a certain raw material

2. Themed on Chinese and foreign festivals

3. Themed on food festivals organized for other reasons

4. Themed on local cuisines and ethnic flavors

5. Themed on dishes related to celebrities and famous chefs

6. Themed on imitation ancient dishes

7. With seasonal specialties as the theme

11, foods that a certain group of people like as the theme

11, and exotic dishes as the theme

However, it should be noted that the establishment of the theme of food city activities should follow three elements: conforming to the conditions of the food city itself, conforming to the image of the food city and meeting the market demand.