The first step: the target market analysis "the number of college students, male and female ratio (to determine the taste Oh), class time (some of the morning after two classes), school routes, concentration, etc."

The second step: the product analysis ". What you want to do breakfast, taste, easy to carry, price, packaging, etc."

The third step: competition analysis "is your opponent, the surrounding dining situation, price, product. And your potential rivals in the university restaurant breakfast is what"

The fourth step: customer buying behavior analysis "college students buying behavior, decision-making characteristics, eat enough or eat well? Group purchase or individual purchase? Requirements for the place?

Step 5: Business Environment Analysis "University attitudes towards this area, the Health Department governance, the surrounding business district with the degree of"

Step 6: Target Market Segmentation and Selection, select your target market and customers. This is more complex, such as according to nutritional and non-nutritional segmentation, according to price and quality segmentation, according to taste segmentation. Pick a good portion of the population to work with. Set up goals "financial and marketing goals"

Step 7: Develop your competitive strategy, price, promotion, advertising, marketing, speed, speed of product updates, etc.

Step 8: Do a business analysis, profit and loss projections, profitability in the coming year, risk response, etc.

Step 9: Management and control, how do you manage your staff, ensure product and service quality, how do you serve your college student population, how do you turn around your finances, etc.

In fact, you should do a business analysis.

In fact, this structure is not fixed, if you understand marketing, program steps can be added or subtracted themselves.