"Tan carpenter" successful entrepreneurship how many secrets?

So what are the secrets to Tan's entrepreneurial success? Tan carpenter's main business is comb, decades are so, even if it is to expand some of the business, but also to the comb is the main, so, people hear the three words Tan carpenter, know that it is to sell combs, the following is what I have collected for you "Tan carpenter" successful entrepreneurship related to the content, just for reference, welcome to read.

A family history

"My great-grandfather was a well-known carpenter, a small family business. As my grandfather got involved in drugs and gambling, he lost the entire family business, and in a desperate situation, my young and beautiful grandmother had to beg the bailiff to take my grandfather as a strongman. In the winter months, my grandfather was tied to a wooden post at the end of the bridge in my hometown, barefoot and in rags, and my grandmother had my twelve-year-old father send a big bowl of meat and rice to feed him, and he ate it while cursing my grandmother for being heartless. Two years later, Grandpa died in Changsha, and Grandma remained a widow until her death.

I grew up and always wanted to be a poet, painter, because of my naivety and romance, paid a heavy price, nearly starved to death on the street, the will of God can not be violated, I still do carpenter's life. "

How many entrepreneurs became famous, trying to find ways to cover up or whitewash their past, while the "Tan carpenter comb" boss Tan Chuanhua but in each of their franchises, neatly framed this "a piece of family history! "The family history of Tan Chuanhua For him, without these real past events, there is no own today, not to mention the current "Tan carpenter".

The past is not easy to recall. 18 years old, Tan Chuanhua downstream fishing was blown off the right hand; a few years later when the private teacher, heard a school principal for this reason behind the back of the discussion about him: "a person with a broken foot and hand, how ugly, how pitiful, if I am disabled, might as well commit suicide! He was y stung by this overheard remark.

"My hands may be ugly, but my person is not pathetic!" Tan Chuanhua resolutely gave up his job as a private teacher, left his hometown of Kaixian, Chongqing, with only 50 yuan in his pocket, and set off on a grueling quest for dignity.

He once painted portraits of people for six steamed buns, and was once a homeless man sleeping on the street, and was once caught as a thief in a shelter ...... At that time, he not only did not gain respect, but also almost lost the courage to live. "Fear not, the eyes are still moving, can live", in Kunming, when Tan Chuanhua ready to suicide to say goodbye to the suffering, his mother said when he was 18 years old injured that sentence but violently dragged him back. "Yes, I can move my whole body, I can always make a way out!" That was the first time Tan Chuanhua told himself to always face his unfortunate life head on.

After that, he sold konjac, sold red oranges, sold plastic flowers, opened a prefabricated board factory, and finally chose his father's old profession - as a carpenter, and opened a wooden comb factory in his family's pigsty.

"September 14, 1993, to the Three Gorges Mall sales promotion, a few waitresses love our wooden comb, and then shelled out money to buy 8. It seems that our comb has a market and sales! Long live the market! Long live understanding!" Tan Chuanhua in the ragged envelope containing his first sales revenue, wrote such a paragraph, and still save this **** sixteen yuan "huge money".

A journey

In 1995, Tan Chuanhua formally registered the trademark of "Tan carpenter" comb. Experienced a difficult marketing journey, burned 300,000 yuan worth of substandard products, engaged in numerous technical reforms, founded the "happy Tan carpenter" promotional cartoon newspaper ......1 1997, Tan Chuanhua's small wooden comb finally gained a better market visibility. Just when he was sharpening his knife and ready to do a big job, an unexpected difficulty in front of the block: due to the lack of fixed assets as collateral, the bank is not willing to loan to the production of small combs for a living of this small business, Tan Chuanhua lack of successor.

This was the growth problem of all small and medium-sized private enterprises in China***common. August 19, 1997, Tan Chuanhua was angry at the bank's bitter plea for no results in a full-page advertisement in a newspaper in Chongqing: Tan carpenter crafts Co. At that time in China, private enterprises recruiting banks is a domestic and foreign sensation of a rare thing, the country and even the world more than 1,000 media swarmed to, scrambling to report the "Tan carpenters recruiting bank phenomenon", and then in the financial sector, the business community has triggered a series of "bank, enterprise relations "

TAM Recruitment Bank phenomenon.

Tan Chuanhua finally gained the support of the bank, "Tan carpenter" popularity has never been higher. 1998 Spring Festival, to get a loan, he played in the CCTV his first product ads, which is the entire comb industry's first ads. The first child and then short is also the ranking of the boss, in the dark he got the first opportunity to get ahead of the head - "Tan carpenter" undisputedly became the first brand of Chinese comb.

But the market does not seem to give this "first brand" face. At the moment, "Tan carpenter" sales model relies mainly on shopping malls. However, "Tan carpenter" after the famous, other comb companies are beginning to wake up, the mall terminal competition is fierce.

In Tan Chuanhua found that the mall this road is not only slow, and there is an increasingly downhill trend, he unintentionally tried to build up a few stores, but turnover soared. Instead of deep in the mall fight, it is better to open up a new way, in the specialty stores on the article. Tan Chuanhua immediately invited the then famous "Yu Mingyang expert group", for the company to introduce CIS. This introduction, Tan Chuanhua "courage" spent one-third of the profits of the year. At the same time, he re-planning business strategy, withdraw from the malls around the counter, the business model to the direction of the chain of franchise stores.

March 7, 1998, "Tan" and the first franchise chain signed, and since then began the development of franchising road. "Franchise makes Tan carpenter company on the production and marketing can be controlled, channel can be controlled, brand can be controlled the long-term development of the road." Tan Chuanhua told reporters.

By the beginning of 2000, "Tan carpenter" stores have opened close to 100 scattered. However, in the spring of this year, stores to join the speed of the plummet, franchisees around the world began to complain. Complaints at the core of the benefits: First, due to a single product, a single style, customers come to the store and not many choices; Second, Tan comb price is very high, but for high taste and high consumer groups of the brand added value and did not do enough. Third, although the comb is good, store decoration is very general, often buried in the street and attract eyeballs. As a result, the franchise business is mediocre, barely profitable, the return on investment is not high, and some even closed at a loss.

This is in fact all the chain of franchise enterprises in China must encounter a hurdle, whether or not to pass this hurdle, both to see the entrepreneur's ability, but also to see the entrepreneur's attitude. Tan Chuanhua ability to excel and resolute attitude, he said, Tan carpenter company has money, we are determined not to buy high-grade office buildings, resolutely not to buy luxury villas and cars, to spend the limited funds on "a hard and a soft" on top of: hard is a good device, soft is capable of people; hard is the quality of the product, the soft is the product's cultural content.

Spent a large sum of money, in the absolute first-class "competent people" help, Tan carpenter both traditional and modern, to the traditional Chinese culture as the keynote of the new store design program soon came out. The store was a great success, with sales more than double that of the old store.

The new store design is simple, elegant, full of personality and traditional cultural flavor, fully demonstrating the "Tan carpenter, handmade" long flavor, greatly enhancing the Tan carpenter comb brand cultural content. Immediately after the launch, caused a sensation in the industry and beyond, the high price of the comb because of the cultural content of the baking, also seems to let consumers feel that the value for money. Under the word of mouth, at the end of 2000, the number of people requesting to join the franchise network of "Tan Woodsmith" was several times higher than that of 1999. In the new store image suggests that some consumers and franchisees of the brand's misunderstanding of the Tan carpenter people laughed, they said: you Tan carpenter is more than a century old, right?

In 2001, less than eight years after the start of Tan carpenter company has become a "century-old store" prototype.

Who can't be surpassed?

March 2004, held in Anhui Province, the national comb industry conference, all the manufacturers present threatened to join forces to defeat the "Tan Tree"; in Chengdu, located in the downtown area of the Chunxi Road store opened, a reporter asked Tan Chuanhua: "like you guys renovate, open the store is very simple ah, so it's not a big deal to open a store. It's very simple to open a store like this, why don't the rest of the 2,000 comb manufacturers in the country do this?" Some foreign consulting firms are also incredulous, thinking that a small store that sells only combs can live has been difficult, how can you open hundreds of ......

A friend commented on Tan Chuanhua after a drunken night out: "The most valuable thing about you is that you can listen to opposing views; and the second thing is that you never forget to learn. I'm not going to forget to learn." If you look closely at the "Tan carpenter", it is not difficult to find, in fact, Tan Chuanhua now do a lot of things that others have done.

Tan Chuanhua is aware of his own cultural degree is not high, so he desperately learning, like a sponge to suck up all the domestic and foreign enterprises advanced ideas. He not only read a lot of books, but also created a "chat learning method", constantly looking for people to chat with, the object of a doctor and professor, there are literati, there are ordinary employees, he can always get different inspiration from different people.

Learning is wisdom, wisdom is sober, sober people do not forget to keep up with the times.

Take product development as an example, "TAM TIMBERMAN" centered on the theme of "family, friendship, love, customs and people", rolling out hundreds of new styles every year, and now there are already 2,480 varieties of combs, enjoying 12 kinds of technology patents to Variety, not homogenized between stores. The advantage of attracting customers, but also all the competitors can not catch up. In fact, at the very beginning, Tan Chuanhua's comb only 10 kinds, after listening to the views of all parties, constantly thinking about positioning, he quickly set up a special R & D department, invested a lot of money, and thought of countless ways to introduce senior design talent, a big research and development.

He even spared no expense in inviting foreign designers to design "strategic new varieties": "People are often too familiar and easy to ignore, I invite foreigners who are not familiar with the Chinese market to engage in the design of Chinese products, one is bound to be unique, and the second is also conducive to enter the international market.

The fact is that the foreigners are not familiar with the Chinese market to design Chinese products.

It has been proved that, due to the rapid updating of products, not only can continue to attract new and old customers, but also effectively expand the range of franchisees. "Tan" a store can display up to more than 300 varieties of products, before a certain area within the scope of only one store, now due to the rich variety of many places to open one or two more stores, business is still booming.

The views expressed in this article represent only the views of the author or publisher, and have nothing to do with the Beijing Recruitment Board

Expansion:

"Tan Carpenter" reading exercises and reference answers

Surabaya city strange people and strange things, the birth of a child called his father as a grandfather, shouting father The father of the father of the father as daddy. Calling the unmarried girl as the little big sister, tube little daughter-in-law called him big sister. The Surabaya city's little sister and his big sister love beauty, grooming are inseparable from the comb.

Sizhou people to buy combs, love to Tanjia Pharmacy. The first thing you need to do is to get your hands on some of the most popular products in the world, and you'll be able to do that. The old man who runs the store, some people honor him as Tan carpenter, more people call him old Tan. There have been times when some people have advised Old Tan to take down the store sign of the Tan Family Medicine Shop and rename the store, or simply call it Tan Carpenter. Every time Lao Tan listened to a slight smile, and did not shake his head, not to mention nodding.

Tan family medicine store door plate is still hanging high in the store door, the old Tan still do not catch medicine, sell comb. Despite the fact that buying a comb from the Tan family pharmacy requires a pulse and takes time, Surabaya people are happy to wait. It is said that some people suffer from difficult illnesses, grabbed a lot of medicine did not drink well, with the old Tan's comb comb hair, the disease was magical and healed.

On the Tan family pharmacy why not catch medicine to sell combs, in Surabaya City has more than one legend. But more people believe that the Tan family ancestor is a royal doctor, because to the royal family grabbed a wrong medicine, was given to death. In order not to let their children and grandchildren follow in their footsteps, the Tan family pharmacy later changed to sell combs. No one can prove whether it's true or not, but it's true that old Tan can read the pulse of a patient. Otherwise, how could he cure the governor. Things are like this, the newly appointed Governor Bai to Sizhou City soon, red spots on the body, itchy, but also insomnia. See all the Chinese medicine in Sizhou City, drank too much Chinese medicine, but it is not good. The white governor found the Tan family pharmacy, to see a doctor. The old Tan head straight shake, told him, only sell combs.

Bai Zhifu asked: "Your comb can cure insomnia strange itch?"

Old Tan smiled faintly, stretched out his hand and said, "If you want to buy a comb, pay a deposit!"

Bai Zhifu paid the money and let Old Tan take his pulse.

"Come and get it in three days!" Old Tan opened his slightly closed eyes, "And, you're not not used to the soil, nothing to the countryside to run more, see more, the scenery outside the city eye-pleasing miles!"

Bai Zhifu's face through the red, seems to believe non-belief.

It is amazing, according to the old Tan said the hour method combing hair, seven days later, the white governor of the body of the red spots gradually disappeared, and sleep well every night.

Looking at the hands of the mahogany comb, the white governor puzzled, drink a lot of Chinese medicine did not cure the disease, how to use the comb comb hair, comb off the disease?

White House did not understand, do not ask, or comb on time, often deep into the homes of ordinary people to understand the plight. From the mouths of the people, he knew that Lao Tan used the comb to help many people cure the stubborn disease, which makes the white governor of Lao Tan is even higher.

Lao Tan used the comb to remove the disease on the patient, folklore is too much. But what intrigued Zhifu Bai the most was that the comb from Tan's pharmacy was able to make the dozen or so bandits on West Pig Mountain abandon their swords and become Buddhas. If Lao Tan had not cured him with the comb, Zhifu Bai would not have believed it.

There is a group of rattlesnake on the West Pig Mountain, specializing in robbing the passing rich merchants on the Siju Avenue. The leader of the ringing horse is called Jumping Mountain Biao, although this person is a mountain bandit, but a filial son. His mother was dizzy for many days, and her medication was ineffective, so someone recommended Lao Tan. In order to give his mother a cure, jumping mountain Biao personally rode to the door with gold and silver, please Lao Tan.

Lao Tan also did not refuse, the excuse that the pharmacy is busy, can not go.

Jumping Mountain Biao see, one knee, begging the old Tan front: "As long as the cure of the old mother's disease, what conditions are promised."

Old Tan took the elm comb in his hand and said, "See you a piece of filial piety, well, let the home daughter with you on a trip to the mountains."

"This ......" Jumping Mountain Biao looked skeptical.

"Do not worry." Lao Tan smiled like a Buddha.

A cup of tea work, the Tan family medicine store ran to a black horse, the horse sits in a white dress, despite the use of a white veil masked, but still can be seen is a teenager. Old Tan waved his hand to Jumping Mountain Biao: "The front to lead the way to go!"

Jumping Mountain Biao heart muttered, but still on the horse, all the way to the west.

The white boy went up the mountain for jumping mountain Biao mother pulse, finished, walked to the yard and told jumping mountain Biao: "Two days later, go to the Tan family pharmacy to get a comb."

Really female child voice. Looking at the mountain road jumping black horse dragged a dust smoke far away, jumping mountain Biao muttered to himself: "OK?"

In the blink of an eye, two days passed, jumping mountain Biao came to the Tan family medicine store on time. The black cow comb a, the rest there are eighteen mahogany comb. Jumping Mountain Biao did not say anything, according to the price, all buy.

Along the way, jumping Shanbiao do not understand, others buy combs, need to take the pulse, and even their own mother is no exception. But their brothers eighteen people, not pulse, but also non-sale to each person a comb. This Tan carpenter is not generally strange.

Back to the mountain, jumping mountain Biao with a comb on time to help his mother comb, seven days later, his mother's head is not dizzy. Himself and his brothers every day with his mother combing hair, but blind to the passing merchants. A thought of that, blocked, but also annoying.

Later, jumping mountain Biao and brothers with his mother, reclaiming land in the mountains to grow food, but also repair a temple, every day, face Buddha, chanting, the heart is as quiet as water.

Jumping Mountain Biao put down the sword, counting Buddha beads, Surabaya people say it is because of Tan carpenter, but every time the old Tan heard, a slight smile.

Surabaya people realized that the old Tan side do not know when more a little girl, wearing a veil every day. The Surabaya people say not to look at the child is small, Tan family pharmacy sells combs, all from her hand miles!

The little girl will take the pulse, Bai Zhifu believe, but she will make that magical good comb?

Bai Zhifu looked at the hand of the mahogany comb, regardless of whether it is true or false, but the comb must come from the hands of Tan carpenter. The little girl is the old Tan's daughter, call her Tan carpenter, and there is no mistake.

(From Novel Monthly, Issue 3, 2015, with deletions)

(1) The most appropriate two of the following analyses and appraisals of the ideological content and artistic features of this novel are (5 points)

A. The first paragraph is written about strange people and strange things in the city of Surabaya, and the technique is ingenious, with the child's address to his father and grandfather being different from that of the rest of the world leading to the youngest sister, his elder sister, and then The first paragraph is about the strange things in Surabaya city.

B. The novel sets up a number of suspense when introducing Tan's pharmacy, such as the fact that the pharmacy does not sell medicine but only combs, and the legend of Tan's pharmacy, which paves the way for the following story of Old Tan using his own comb to cure other people's diseases, and also reflects the characteristics of magical fiction.

C. The novel's description of Lao Tan's treatment of Bai Zhifu is very graphic. For example, the action of "stretching out his hand" shows Lao Tan's self-confidence and smoothness, and the language shows Lao Tan's full understanding of the real cause of Bai Zhifu's illness.

D. Jumping Hill Biao is the ringing horse of the Western Pig Mountain, but very filial, actively seeking treatment for his sick mother, but the efficacy of the old Tan's wooden comb and the level of his daughter's practice of medicine, but the results found that Tan's wooden comb in the treatment of the disease is really extraordinary.

E. Through the account of the sale of combs in Tan's pharmacy, the novel visualizes the miraculous effect of Tan's wooden combs in curing illnesses, praises the various good deeds of Tan's carpenters, and expresses the thematic idea that everyone cares about each other and ultimately makes the world a commonwealth.

(2) What is the role of the character of Bai Zhifu in the artistic expression of the novel? Please analyze briefly. (6 points)

(3) What kind of image is Lao Tan's daughter (little girl) in the novel? Please analyze briefly. (6 points)

(4) The novel writes three times that Lao Tan "smiles slightly", and each time he "smiles" in a different mood. Please analyze the content of the novel. (8 marks)

Reference Answer

(1) DA

(2) ① Reflects the image of the main character. Bai Zhifu has a strange itching, insomnia, combing his hair with Tan carpenter's comb, and eventually cured him; and write Bai Zhifu deep into the people's homes heard of Tan's pharmacy comb's miraculous effect, etc., to further emphasize the protagonist Tan carpenter's superior medical skills.

② promote the development of the storyline. Through the writing of the white governor of the Tan family medicine store comb to make the bandits jump Hill Biao a gang of people to abandon the evil of good things, leading to the following story narrative, to promote the development of the storyline.

③ It takes care of the title and highlights the theme of the novel. Through the description of the psychological activities of the White House, the introduction of the old Tan's daughter related to the situation: can take the pulse, and even make wooden combs, so you can also call the old Tan's daughter "Tan carpenter", according to the title, highlighting and deepening the theme. (Each point is 2 points, 1 point of view, 1 point of analysis. Answer any two points to give 4 points, 1 point to clarify the statement. (The meaning of the right can)

(3) ① have a man's temperament. Jumping Hill Biao is a bandit, killing people and goods, but Lao Tan's daughter (little girl) dared to follow Jumping Hill Biao into the mountains to take his mother's pulse.

② Medical skill. Old Tan's daughter (little girl) pulse, with the Tan family's wooden comb cured Jumping Mountain Biao's mother's disease, so that Jumping Mountain Biao brothers eighteen people abandoned the knife into the Buddha, it is clear that her medical skill is brilliant.

③ Craftsmanship. It is said that all the Tan family medicine store wooden comb is from the old Tan's daughter's hand, see her dexterity. (2 points each. (The meaning of the right can be)

(4) ① the first "slight smile", the Tan family pharmacy does not sell drugs only sell combs, business is also particularly good, but when others let the old Tan to his store to rename, he did not comment on the "smile" behind, let the old Tan on their own, let the people feel that the old Tan to his own name, the old Tan is not a good name. People feel the old Tan on their own practice of perseverance, but also let people feel his mystery.

② The second "slight smile", is when the White House asked the old Tan comb can cure insomnia, itchy, he asked the White House deposit, "smile" behind, it is clear that he is full of confidence in their own comb.

③ third "slight smile", a group of horses in the old Tan family comb treatment put down butcher's knife, others praise Lao Tan, "smile" behind, reflecting the old Tan's calm and satisfied. (2 points each. The meaning can be right)